1974 February 14, Liu was born in Guangming Village, Lailong Town, Suqian City, Jiangsu Province. His family was poor, and his parents made a living by sailing. He was put in his grandmother's house since he was a child. "Grandma can't read, and she has been making her own decisions since she was a child." 1992, Liu Dongqiang graduated from Suqian Middle School; In the same year, he was admitted to China Renmin University.
1993, sophomore Liu is addicted to computer programming. In order to learn programming, she often sleeps in the computer room until morning before going to class. The government department in Wei Liu's hometown, who studied programming, compiled a set of power management system and a set of catering management system for fast food restaurants in Shenyang, which earned a lot of extra money.
In 2007, JD.COM got the first financing and entered the fast lane of development. In the same year, Liu made two decisive strategic decisions, one was to expand to all categories, from products to one-stop shopping platforms, and the other was to build his own warehouse to build a logistics system, which was the beginning of real transformation.
Business idea
On 20 14, Liu put forward the theory of "Ten Sugarcanes" in the consumer goods industry at the "Master Class", which means that the retail and consumer goods industry value chain is divided into ten links, including creativity, design, research and development, manufacturing, pricing, marketing, trading, warehousing, distribution and after-sales, among which the first five links are owned by the brand and the last five are owned by the brand. In the long run, the market rules lead to the profits of industries and brands being relatively fixed at a reasonable level.
So, how to explore greater value at a fixed profit level, JD.COM. The practice of COM is "Eat more sugar cane festival", that is, it is not only a trading platform, but also extends its business to warehousing, distribution, after-sales and marketing.