1980, which was rated as a high-quality brand by the State Administration for Industry and Commerce and awarded the title of famous trademark;
1988, becoming one of the first batch of 13 excellent cigarettes in the industry and becoming a representative brand of China tobacco;
1996, the annual sales volume reached 896,000 cases, a record high, and won the first place in "China's most valuable brand";
1997, recognized as "China well-known trademark" by the State Administration for Industry and Commerce;
In 2002, it was awarded as "China Famous Trademark" by AQSIQ;
In 2004, it ranked first in China cigarette manufacturing industry with a brand value of 46.9 billion yuan; It was rated as "the first brand in China tobacco market with win-win product quality, customer satisfaction and economic and social benefits";
In September 2005, "Hongtashan" brand won the title of "China Famous Trademark" again;
In July 2006, "Hongtashan" brand cigarette label was rated as "National Top Ten New Tobacco Labels Gold Award" by the National Tobacco Label Design Collection and Evaluation Committee.
In September 2006, "Hongtashan" was named "Top Ten Dream Brands of China Tobacco";
In September 2007, "Hongtashan" brand won the annual award of the second Asian Brand Festival;
From June 5438 to February 2007, the annual sales volume of "Hongtashan" brand broke through 1 10,000 cases in one fell swoop, hitting a new record high.
20 10 3 18, Hongta brand won the honor of top 500 Chinese brands in the "Top 500 Chinese Brands" selection activity held by the World Brand Value Laboratory, with a brand value of1265438+33 million yuan. Hongta Mountain is located in Yuxi City, central Yunnan Province. The little-known ancient pagoda in the Yuan Dynasty on the mountain is famous all over the world because it was used as a cigarette label by Yuxi Cigarette Factory in Yunnan, and Hongta Mountain has long enjoyed a good reputation.
Culture dates back to the Yuan Dynasty, and "Hongtashan" is rich in brands.
These three words come from the red tower on a hill in the east of Yuxi, which was built in the Yuan Dynasty and originated from the hope of feng shui to exorcise evil spirits. For more than 600 years, people have used this to seek peace and pray for happiness. Fifty years ago, Yuxi cigarette factory was founded at the foot of the mountain, and "Hongta Mountain" became famous all over the world.
Dignity comes from the land of clouds and smoke. A good brand needs good raw materials.
1953, New China held a national conference on flue-cured tobacco in Xuchang, Henan Province, attended by internationally renowned tobacco experts. At the meeting, the quality of flue-cured tobacco across the country was evaluated. Yuxi's roasted leaves were 8 points higher than the already famous "Yuyan", reaching the highest score 108, and won the highest flue-cured tobacco in China. It has set a milestone in the history of Yunnan tobacco. Since then, Yuxi Tobacco has gained fame and won the reputation of "the hometown of clouds and smoke".
1957, Yuxi tobacco redrying plant was completed and put into operation. From 65438 to 0959, "Hongtashan" brand cigarettes came into being.
The red pagoda on the cigarette label is antique, with golden clouds, magnificent and full of China national characteristics. Mountain is named after pagoda red, smoke is named after mountain, and mountain is named after smoke. This is a masterpiece that complements each other.
Hongta Mountain is a hill in Yuxi, and Hongta is its landmark building. Yuxi Tobacco Factory was put into production on 1958. With the famous tobacco leaves in its producing area as raw materials and orange oil fume shreds, it has a unique flue-cured tobacco with elegant and elegant aroma, rich and delicate flavor and pure and comfortable taste. Because of the pure texture of Yunyan and the high taste of Hongtashan, since 198 1, Hongtashan has won many national quality products and national excellent gold medals, and has been recognized as a well-known trademark in China. From 65438 to 0999, according to the statistics of Beijing Famous Brand Assets Appraisal Institute, Hongtashan became the most valuable brand in China with intangible assets as high as 42.3 billion yuan.
As a special kind of consumer goods, cigarettes are also the most selective commodities. In the 100-year history of cigarette production, thousands of cigarette brand names are an important symbol of choice. Hongtashan is a high-grade brand name, which plays a representative role in corporate business cards. It is precisely because of its excellent cigarette quality that it is recognized by smokers and becomes the first choice. 1956, tobacco redrying plants were established in China, Yunan, Yuxi, Border Town and Yuxi. ...
Thus, in a border town in the southwest of China, in such a small tobacco redrying factory, an era of China cigarettes-Hongtashan era was opened. 1959, the Ministry of light industry adjusted the industrial layout. Thirty cigarette makers from Jin Yong and New China, together with 36 Shanghai masters, were transferred from a private cigarette factory in Shanghai called Huamei to Yuxi tobacco redrying factory. In order to produce cigarettes as soon as possible, many processes are carried out by hand. After producing "People's Commune" and other cigarettes, the business leaders at that time decided to create a kind of "Hongtashan" brand cigarette based on an ancient tower built in the Yuan Dynasty in Yuxi and painted red during the Great Leap Forward.
This pack of cigarettes has a white background, and the patterns on it are all red, with red towers, red mountains and red clouds ... confirming the "red tide" of that era.
At the end of 1970s, the number of cigarette workers in Yuxi Cigarette Factory increased from 30 to 60, and the highest output reached nearly 300,000 cases. In the early 1980s, it began to produce filter-tip cigarettes. From the early 1980s to the mid-1990s, "Hongtashan" cigarettes experienced a period of rapid rise.
At that time, the decision-makers of Yuxi Cigarette Factory introduced the most advanced equipment and technology in the world with great courage and boldness, which made the enterprise reach a new level in production scale, technical level and production environment, and continued several large-scale technological transformations, making Yuxi Cigarette Factory a tobacco giant in the East. At the same time, Yuxi Cigarette Factory increased its investment in the "first workshop"-tobacco field. Huge investment not only benefits industry and agriculture, but also obtains first-class high-quality tobacco leaves. Hongtashan products are getting better and better in quality and taste, and are far ahead in the market.
Yuxi people win by quality, and businessmen in coastal areas such as Guangdong are the first to discover the value of Hongta Mountain. In the early 1980s, cigarettes were smuggled from time to time in the coastal areas of Guangdong Province, and "foreign cigarettes" became the object of people's pursuit. When they came to Yunnan, they were pleasantly surprised to find that Hongta Mountain was comparable to foreign cigarettes in taste, quality and appearance. These shrewd businessmen immediately started the cigarette business in Hongtashan. "I went to Yunnan to buy cigarettes and then sold them to Guangdong. The booming business made these businessmen the first millionaires. In this way, Hongta Mountain went to the whole country. Some people recalled the original "popularity" of Hongta Mountain.
1988, the state liberalized the price of 13 kinds of famous cigarettes, including "Hongtashan", and implemented market floating prices. 1992 the wholesale and retail prices of all cigarettes were liberalized nationwide. The market is ever-changing air. In an era when the market has not been fully liberalized, it is a matter of pride to be able to buy Hongtashan.
"Hongtashan" reached an insurmountable height in the 1990s, with an annual output of nearly 900,000 cases at the peak. In about 20 years, a brand has created more than 80 billion yuan in profits and taxes for the country and become a domestic brand that competes with foreign cigarettes such as "555" and "Marlboro". "Today's Hongtashan is a man's main cigarette, a must-have for wine tables and banquets, a big matchmaker in social occasions, a favorite of cigarette sellers, and a hot spot for making and selling fakes." This hot situation has been going on for nearly 10 years. Foreigners regard it as "Marlboro" in China, while overseas students say humorously, "Pick up Hongta Mountain and never forget your hometown". "Hongtashan" has become a hard currency in people's social gifts. The real growth of Hongtashan is from 1979 to 1996. During these eighteen years, the sales volume of "Hongtashan" increased from the initial several thousand boxes to nearly 900,000 boxes of 1996. This achievement made all cigarettes at that time far behind, and "Hongtashan" stood out. I believe that no one, including his competitors, will have any objection to naming this period of China cigarettes as "Hongtashan era".
In eighteen years, "Hongta Mountain" created the miracle of China cigarettes and erected another unattainable peak. ...
In the past eighteen years, the annual output of Yuxi Cigarette Factory has increased from 275,000 cases to 2183,000 cases, and the profit of * * * has reached 996,543.80 billion yuan, with an average annual increase of 43.93%. Generally speaking, the tax and profit increased by more than 50%, and the year with the fastest profit growth was as high as 22 1.95%.
1997 Hongta's tax profit exceeded 20 billion. The profits and taxes paid by hongta group to the state rank second among all enterprises in China. The development of Hongta Mountain is called "Hongta Mountain Phenomenon" by some economists, which is summarized as "a miracle and a mystery".
1995, Yuxi cigarette factory changed its name to "hongta group" with the brand of "Hongtashan" which resounded throughout the country. This also marks the peak of "Hongta Mountain". 1980 was rated as a high-quality brand by the State Administration for Industry and Commerce and awarded the title of famous trademark;
1988 became one of the first batch of 13 famous cigarettes in the industry and became a representative brand of China tobacco; From 65438 to 0995, the sales volume of Hongtashan ranked first among domestic tobacco brands, and the famous brand assets appraisal (Beijing Famous Brand Assets Appraisal Co., Ltd.) ranked first that year;
1997, recognized as "China well-known trademark" by the State Administration for Industry and Commerce;
200 1, Hongtashan won the title of "China's most valuable brand" for seven consecutive years, and its brand assets reached 46 billion yuan in that year (Beijing Famous Brand Assets Appraisal Co., Ltd.);
In 2002, it was awarded as "China Well-known Trademark", and in the same year, it launched "Platinum Hongtashan" known as "representing the strength and level of China tobacco";
In 2004, in the selection of the most valuable brands in China, it ranked first in China cigarette manufacturing industry with a brand value of 46.9 billion yuan;
In 2004, "Hongtashan" won the gold medal of famous brand cigarette label design in China at the Second National Tobacco Label Expo, Framework Convention on Tobacco Control and China Tobacco Development Exhibition.
In 2004, Hongtashan brand was selected as the "No.1 brand in China tobacco market with satisfactory product quality and win-win economic and social benefits" in the large-scale public welfare activity of "The First China Market Product Quality Customer Satisfaction Survey".
In 2005, Hongtashan, as the only tobacco brand among the 40 brands on the list, won the honor of "My Favorite China Brand" in a large-scale consumer survey with CCTV and China Economic Climate Monitoring Center of the National Bureau of Statistics as the mainstay and many media participating.
In September 2005, "Hongtashan" brand was awarded the title of "China Famous Trademark" by the General Administration of Quality Supervision, Inspection and Quarantine.
"Hongtashan" along the way, there are flowers, applause, but also accompanied by countless honors ... smoking is harmful to health. Quitting smoking as soon as possible is good for health and can reduce the harm to health.
South of the colorful clouds and east of Yuxi, now Yuxi cigarette factory in hongta group is backed by mountains. There is an ancient pagoda on the mountain, which used to be white and stood among the green hills and white clouds. People used to call it Baita, hence the name Baita Mountain. In the 1950s, its silence was completely changed. At that time, people flocked to the top of the white tower and painted it all red. The white tower turned into a dazzling red overnight. Since then, the White Pagoda has been renamed Hongtashan, and the history of Tashan has started again. 1956, a small tobacco redrying factory was born here.
For Yuxi City, the sun rises from Hongta Mountain every day, and the Hongta shines every day. 1959, the renamed Yuxi cigarette factory produced the first pack of cigarettes as a national day gift for 10. Yuyan people named this pack of cigarettes "Hongtashan" hopefully. People carefully selected a new product, wrote "Dedicated to Chairman Mao" and sent it all the way to Zhongnanhai.
History always gives you the best gift. Over the past 50 years, Hongtashan has become the most famous cigarette brand in China, with intangible assets reaching 46.9 billion yuan. Today, this small factory has developed into the largest and most famous tobacco enterprise in China, producing high-grade and low-harm cigarette products with world-class technology. Today, when we taste Hongta Mountain, what we appreciate is a kind of happiness of success, a spirit of enterprising, struggling and pursuing Excellence, and a carefree and leisurely way to realize our dreams after hard work. This character, which has been precipitated by history, is exactly what we cherish and cherish most.
Hongtashan Classic 1956 (soft bag and hard bag)
"Hongtashan Classic 1956" was launched by hongta group after upgrading the quality of the original packaging Hongtashan in order to thank consumers for their support and love for the brand for half a century. "Hongtashan Classic 1956" will bring you brand-new consumption experience and value-added enjoyment with pure and classic taste, consistent price and consistent packaging.
This product is made of exquisite materials, which continues the consistent style and taste of Hongtashan. On the original packaging of Hongtashan, the hot stamping red front and back label graphics similar to "Hongtashan Classic 1956" were added to show the classic quality. The cigarette case is made of high whiteness paper, which is more exquisite and elegant. The cigarette case uses extended golden yellow filter paper, and the words "Hongtashan" are printed in Chinese and pinyin, which highlights solemnity in coordination. The red tower of the cigarette pack has a more three-dimensional effect.
Tiaohe Hongta Mountain (red)
Selected high-quality and superior tobacco leaves from Yuxi, Yunnan, naturally aged for more than two years, supplemented by other types of high-quality tobacco leaves, refined by the scientific formula of "four more and one less" and modern technology;
It has low tar, medium nicotine, soft and delicate high-concentration natural tobacco fragrance;
Adhering to the "people-oriented" design concept, we respect your taste and meet your needs.
Hongtashan (new force)
Hongtashan (New Force) is a new cigarette product with high quality and excellent value for money. Based on the results of consumer surveys and tests conducted all over the country, it has been carefully developed for young consumers after many debugging. It has been listed in Sichuan and Yunnan provinces.
This product takes the world-famous Yuxi tobacco leaf as the main raw material, and is designed according to the taste of mass consumers, adhering to the product characteristics of Yuyan, with high-quality tobacco leaf as the main material, supplemented by appropriate spices. At the same time, new raw and auxiliary materials, such as HT-2 special filter rod and gradient color bacteriostatic tipping paper, are adopted in the product, which further improves the product quality. The product has the characteristics of soft and natural taste, pure and full aroma, soft and elegant smoke and clean and comfortable aftertaste.
In terms of packaging style, Hongtashan (New Force) adopts minimalist style, which continues the concept of "simplicity is classic" in Hongta trademark design. The overall layout is asymmetric, emphasizing vitality and movement. The main pattern creates the artistic conception of man and mountain with calligraphy strokes, and its unrestrained enthusiasm points out the meaning of "new force"
Hongtashan (New Realm)
This product is made of high-quality tobacco leaves from Yunnan and Brazil, with delicate taste and full aroma. After more than three years of natural aging, it is refined by using the world's top manufacturing technology. The aroma is full and delicate, the smoke is soft and smooth, and the aftertaste is sweet; Bring consumers a "soft and sweet" taste feeling.
The packaging of Hongtashan (New Realm) is based on the aura of heaven and earth, and expresses will and tolerance with the transition from subsection crimson to red, fine low lines and delicate and elegant luster. The color emotion trend of cigarette case is: firm and steady, profound in connotation and radiant. Light-petal laser aluminum cardboard is selected, and the delicate shading and crystal clear texture reflect the grade of the product.
Hongtashan flip cover (platinum and white)
Only the best tobacco leaves in Yunnan can become the raw material of Platinum Hongtashan. Platinum Hongtashan uses Yuxi high-quality tobacco leaves as the main raw material, matched with excellent tobacco leaves selected from all over the world, adopts a series of unique fine processing techniques, applies special filters that can selectively adsorb harmful components in flue gas, and produces cigarette paper with hemp as the raw material, which makes the flue gas softer and more comfortable. It can be said that Hongtashan people put a lot of scientific and technological research results into industrial applications almost luxuriously, in order to make Platinum Hongtashan have a mellow, delicate, natural and rich smoke fragrance and realize it.
Hongta Mountain (Classic 100)
The product has delicate taste, low tar, moderate nicotine, soft and delicate high-concentration natural smoke fragrance and exquisite packaging.
The product is an 84mm flue-cured cigarette with nicotine content 1.0mg, tar content 12mg and carbon monoxide content 12mg.
Hongtashan Mountain (International Edition)
12.18 in 2009 is another masterpiece of Hongtashan, the first cigarette brand in China. The international "Hongtashan" is officially on sale, with the retail price of 10 yuan.
This kind of cigarette has a low tar content of 7mg, a faint fragrance, and the taste and taste are similar to those of the platinum "Hongtashan" in the past. It is a good cigarette for smokers who pursue fashion and health.
Hongtashan Classic (150)
Type: Tar content of flue-cured tobacco: 10mg
Nicotine content: 1.0 mg carbon monoxide content: 10 mg.
Cigarette length: 84mm filter length: unknown.
Packing form: carton, hard box, single box (package): 20
Packaging main color: yellow packaging sub color: red
Sales form: domestic and domestic product status: listing
Single box reference price: 15 box reference price: 150.
Hongtashan (Classic 150) takes the famous flue-cured tobacco variety "Honghuadajinyuan" as the core raw material. The application of many leading technologies, such as hongta group's unique three-dimensional mesh formula, has improved the smoking taste, condensed the full aroma and presented a mellow taste. The technology of enhancing aroma and extracting alcohol highlights the natural sweetness of cigarette aroma and improves the alcohol content of cigarette smoke. Biological moisturizing technology ensures a moist and comfortable taste. Using coke-reducing cigarette paper to reduce coke and harm and ensure the original flavor of tobacco. High-tech materials, such as plant selective filtration technology, such as mouth sticks, reduce harm, identify and selectively adsorb and partially filter harmful components in flue gas. The tar and carbon monoxide content of Hongtashan (classic 150) is only 10mg, which is the lowest among domestic cigarettes of the same grade. Give consumers fresh and full aroma, soft and humid smoke, comfortable taste, and do not hurt the throat. It perfectly presents the product characteristics of Hongtashan (classic 150), "enhancing fragrance and moistening, reducing harm and extracting alcohol". Hongtashan (Classic 150) enhances the sense of packaging quality with advanced technology, inherits the classic visual elements rooted in consumers' hearts, fully conveys the classic temperament of the brand, and inherits and retains the most important identification elements of the brand to the maximum extent. On the back of the product, the four-character seal of "Centennial Classic" is engraved with high-grade dazzling silver fashion laser paper, and the exquisite wiredrawing effect embellishes China red blocks, revealing colorful fashion charm and constructing rich China visual elements and fashionable oriental humanistic spirit. The fashionable packaging is elegant and eye-catching, with fragrant taste, comfortable and mellow, and the product price is moderate, which has become the consumer's evaluation of the quality of Hongtashan (classic 150). Let Hongtashan (Classic 150) become one of the first choice brands for fashion consumers while improving the brand structure system and increasing the market sales of high-end products of Hongtashan brand.