1. The functional nomenclature is named after the typical features of the unique product you want to own.
2. Metaphorical naming is to use a word to imply the main value of the brand.
3. Vigorous naming is to convey a mood, an action or the tone of a brand in a few words.
4. Morpheme naming uses several syllables of a word to express the basic meaning.
5. Historical naming is to use historical figures, historical events or sites as brand names.
6. Surname naming method is to name the brand name with fictitious or real names (founders of enterprises).
An ideal brand name should have the following characteristics:
First, it should conform to the characteristics of products and industries.
A good brand should have a good name that conforms to its own characteristics, and the name should also reflect the characteristics of the industry and product to which the product belongs, so that consumers can see it at a glance.
For example, Qumei, a slimming plastic product, Taobao, a shopping website, and so on.
Second, we should be able to reflect the product connotation and cultural connotation.
Such as Tongrentang, Quanjude, Qinghe Shuang Yuan and other time-honored brands, their names can not only reflect the characteristics of the industry, but also reflect the profound cultural heritage.
There are also names such as Baidu and Netease, which reflect the connotation of the product to some extent.
Third, the atmosphere should be loud, easy to listen to and remember, in line with the requirements of traditional numerology.
A good brand name should not only be loud, but also meet the requirements of geomantic environmentalism or traditional numerology.
For example, Wahaha, Liuweizhai, Robust and so on.
Fourth, it is growing or expanding.
A good brand name should have a long-term development space, and it should not have negative meaning after being translated into a foreign language, so it is easy to extend the brand.
For example, every English translation of "VancI" is very nice. For example, the double synthesis of mother's family gives birth to mother's family music, mother's family happiness and so on.
5. You can get legal protection through registration.
If the brand name or logo you choose conflicts with other people's prior rights and interests, or violates the trademark prohibition clause stipulated by the state, even if you think that the name or LOG0 design is no better, you can't approve the registration for enterprise exclusive use.