As for why wanda plaza is no longer high-end, in fact, the birth of any new thing has a phenomenon from climax to trough. It's normal! With the continuous development trend of society, new industries are constantly eliminating old mechanisms and industries. If you can't keep up with the pace and pace of a generation, you will be eliminated and replaced by new things. This is the current development trend.
Wanda plaza's expensive consumption was robbed by the cheap and quick business philosophy of online Taobao. In the past, the bustling downtown shops and shopping malls were few and far between, and they were no longer prosperous. It was really sad! Online shopping has spawned a large number of people waiting for goods to be delivered to your door. Although convenient, people have lost the sunny spirit in the past, and the decline of physical stores has made many young people unemployed. Although online shopping is good, it raises a lot of lazy people!
1. The positioning of high-end image has changed, and people are more rational in consumption.
Once, the arrival of wanda plaza could change a city's business pattern, people's lives and investment decisions. Where the Wanda model is copied, it will flourish and the funds will surge. But now Wanda's overall image is no longer positioned as a high-end, more and more shopping malls are built, people's choices are increasing, and people's consumption is more rational.
2. wanda plaza has become entertaining.
Nowadays, especially in the newly-built wanda plaza, many imported brands do not take the high-end route, and their positioning is more biased towards ordinary young people, and their entertainment elements are further enriched.
3. First-line brands are unwilling to settle in Wanda
Wanda commercial real estate is now pushing harder? Light assets? Mode, which has invested heavily in culture and film and television, has been tightened in commercial squares, and many first-line brands are reluctant to settle in Wanda.
4. Wanda Department Store controls passenger flow
Although there are many office buildings around wanda plaza, there are not enough people and most of them have limited spending power.