What is the mascot design case and its implication?

The design and meaning of the mascot are sincere, healthy, lively and lovely, which conforms to the overall image of the panda and symbolizes the strong physique, tenacious will and inspiring Olympic spirit of the Winter Olympics athletes. Panda is recognized as the national treasure of China in the world. Its image is friendly, lovely and naive, and it is deeply loved by people all over the world, especially teenagers. The anthropomorphic panda designed by "Ice Shield" in 3D embodies the concept of harmonious coexistence between man and nature.

Design enlightenment of ice pier

The head shell shape of the "Ice Shield" is taken from the ice and snow sports helmet, decorated with colorful halo, and inspired by the "Ice Ribbon" of the National Speed Skating Hall of Beijing Winter Olympics. The flowing bright lines symbolize the ice and snow sports and the 5G high-tech track.

The heart-shaped pattern in the palm of the left hand represents the warm welcome of the host country to friends all over the world. The overall image resembles an astronaut, which means creating extraordinary and exploring the future, and embodies the infinite possibility of pursuing Excellence, leading the times and facing the future.