20 19 is over. Car companies are also releasing "year-end sales transcripts". Today, automotive intelligent new media will talk to you about a brand that has been very popular in recent years-Guangqi Honda. Look at the performance of the auto market in a depressed environment.
On June 6, 2020, 65438+ Guangqi Honda produced its own "report card". In 20 19, the cumulative sales volume of Guangqi Honda brand reached 770,884 vehicles, up 4% year-on-year. From the data alone, Guangqi Honda's performance is still firmly in the first echelon of the industry. Below, we will further analyze.
Accord shines brilliantly and Lingpai is getting better and better.
I often use one sentence to describe the "struggle" between Germany, Japan and Japan in recent years: the wind and water turn around, each leading for several years.
In recent years, Japanese cars have obviously gained the upper hand. Take the fierce B-class car market as an example. Even if Magotan and Passat offer tens of thousands of discounts, they still cannot break the blockade of Japanese mid-level cars. Take Guangqi Honda Accord as an example. In 20 19, the cumulative sales volume exceeded 223,076 vehicles, up by 26.6% year-on-year, successfully leading the B-class car market.
Moreover, the 10th generation Accord currently on sale won the C-NCAP five-star safety rating and the first place in the "Mid-to-high-end car market segment" of China New Car Quality Research (IQS)20 19 by virtue of its excellent product strength. Such excellent sales can be said to be deserved.
It is also worth noting that in the Accord product sequence, the 10th generation Accord Sharp hybrid model not only won the 2020 Ward Top Ten Engine Award with the third generation i-MMD hybrid system. In terms of sales volume, the cumulative annual sales volume of Accord Sharp Hybrid is 42 102 vehicles, a year-on-year increase of 125%. At present, it has been ranked first in the high-end hybrid vehicle market, and its strength cannot be underestimated.
Another highlight of Guangqi Honda car is Lingpai, a new generation A-class car. Although the overall sales volume is not as big as that of Accord, the sales volume in June and February was 10020, and the annual sales volume was still 154053, up 36.2% year-on-year. Therefore, on the whole, a new generation of Lingpai has entered the "10,000 clubs" early, and according to the official introduction, by the end of 20 19, the new generation of Lingpai has sold over 10,000 for ten consecutive months, ranking first in the same level of sales growth in Japan. From this perspective, the performance of Lingpai in 2020 is still very worthy of our expectation.
By the way, everyone is very concerned about the fit of "Super Run GK5". Although this car has not made much noise in the market, its sales volume has not decreased. The annual cumulative sales volume has reached 1 10380, ranking first at the same level.
Feel at home, Hao Ying has a bright future.
At the SUV level, Guangqi Honda's current pillar model is not Crown Road, but a small SUV Binzhi. According to the data, from June to February in 5438, the sales volume of new arrivals reached 1 1569, while the annual cumulative sales volume was 1 17064. Basically, the sales volume last month was successfully maintained at around 1 10,000 vehicles, which was definitely an explosion.
On the other hand, from the data alone, the objective evaluation is actually average, with a cumulative sales volume of 765,438+0,552 vehicles. However, the main reason for this situation is that during the transition from National Five to National Six, the national six 2.0T model of Guandao was delayed, resulting in that only 1.5T was on sale for a long time. It is reported that in 2020, Guandao's 2.0T Liu Guo redesigned model will arrive as scheduled, and we will continue to pay attention to the pricing, configuration and sales volume after the specific redesign.
Perhaps many people here will have the same idea: is the sales of Guangqi Honda SUV not as good as that of cars? Is it biased?
The answer is no, first of all, as mentioned above, in 2020, Guangqi Honda's Guandao Liuguo 2.0T will be listed in advance with great probability. Secondly, apart from the crown road, Guangqi Honda also launched a heavy model-Hao Ying at the end of 20 19.
As we all know, Hao Ying is actually a sister car of CR-V, and their relationship is just like that of XR-V and Binzhi. However, despite being a latecomer, Hao Ying has gained unprecedented market attention. It simplifies the complex, exquisite and elegant design aesthetics, successfully obtains the aesthetic G point of young consumers, and also brings together Honda? Advanced configurations and technologies such as CONNECT2.0 have completely subverted consumers' aesthetic cognition, and even been praised as "the most beautiful Honda car" by everyone.
Oh, by the way, at the just-concluded South China Sea Summit of China Autobots and the 2020 China Automobile Golden Coconut Award Ceremony, Hao Ying also won the annual technological innovation award with super strength. No wonder the order volume of this kind of products has rapidly exceeded 20,000 units since its release. In my opinion, Hao Ying is expected to become a pillar vehicle in the SUV field of Guangqi Honda in 2020, and even a leader in this market segment.
To achieve multi-point flowering is only to go further.
In addition to the traditional fields of cars and SUVs, Guangqi Honda's products are far more than these. Perhaps everyone has not forgotten that in the MPV market, there is also a general of Guangqi Honda, and that is the Odyssey.
As we all know, the MPV market has not been as prosperous as the car and SUV market. However, even in the great adversity environment, Odyssey still maintained an upward posture. During the period of 65438+February, the Odyssey achieved a sales volume of 3737 vehicles, with a cumulative annual sales volume of 4448 1 vehicle.
It is worth noting that 55.3% of the cumulative sales in the whole year came from the Odyssey Sharp Hybrid, which means that the sales of Odyssey Hybrid Edition alone reached 24,584 vehicles. You know, it was only launched in April 2065, 438+2009. At present, the Odyssey Sharp Hybrid has become the absolute sales force in Odyssey cars. Under the background of increasing environmental protection, Odyssey's sharp-edge mixing still has great prospects in the future.
Of course, in addition to the hybrid, Guangqi Honda also launched the first pure electric SUV in order to follow the trend? VE- 1, needless to say, this car is built by Guangqi Honda's mature SUV platform and successfully introduced SPORT? After EV technology, it successfully invaded the new energy market, which also helped Guangqi Honda achieve multi-point flowering.
Conclusion: In the downturn of 20 19, Guangqi Honda successfully achieved the counterattack. Moreover, this "counterattack" is comprehensive and balanced. Not only in the field of cars, but also in the future of SUVs and other cars. Can achieve such results, I have to say that it is indeed the embodiment of hard power. Can Guangqi Honda continue to maintain and expand its advantages in 2020? We will wait and see.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.