1 original article
The most important point in the current ranking of official WeChat account is "original article". As we all know, to create an official WeChat account, we must first have an article. If there are no articles in the official WeChat account, then the official WeChat account seems to have lost its value. Of course, only one article is not enough. The more articles you write, the better the official account of WeChat. The most important thing is that the articles you write must be original and have original statements.
This is the main factor that affects the overall ranking of WeChat official accounts, so make sure to send original articles every time.
2 Push content
For the official WeChat account, the content is very important. The content of the official WeChat account should be of high quality, and the official team will guide it in various ways. Remember not to send spam advertisements, otherwise your fans will become zombie fans and stop reading your content, so be sure to recommend content that users are interested in.
3 WeChat official account authentication
WeChat official account authentication will also affect the ranking. The general certified official WeChat account will be ranked before the non-certified official WeChat account, which is easier to optimize.
4 Number of fans
Wechat search ranking rules are becoming more and more perfect, and the number of fans is also one of the ranking factors. It can be seen from the fact that WeChat certified fans can only submit when they reach 500, and WeChat fans are also influential.
5 fan interaction
There are some ways to increase the interaction between fans and WeChat official accounts and improve the activity of fans. The more fans interact with the official WeChat account, the easier it is to rank.
6 message function
The message function is the best way to interact with fans. If your official WeChat account has a message function, you can interact with fans in this way, which is very helpful for your ranking in the official WeChat account. The message function is now turned off.
7 WeChat official account nickname
The nickname of the official WeChat account should not be too long. There must be keywords in the nickname. The ranking gap between official WeChat accounts and keywords is very large.
The above are some ranking rules of official WeChat accounts. Only by understanding the ranking rules of WeChat official accounts can we prescribe the right medicine and optimize the ranking of WeChat official accounts to the first place.