1. "Luck", stepping on the right points "Luck" refers to changing situations, generally called "luck". Shang Jin understands it as a "key point", and I think he explains it very well. But I prefer to explain it as "stepping on the right point". Taking the right steps and seizing the opportunity is the first step to a successful business. If you don't get the right steps, no matter how smart and capable you are, it may be in vain. For example, the one hundred and eight generals in Water Margin, or the group of passionate men in Tianping Heavenly Kingdom, are all sighing. They are all top-notch heroes. Another example is Yinghaiwei and 8848 in the Internet industry. Looking back, they also "make heroes burst into tears."
2. "Reading", practicing internal skills, the problem of ability. The ancients have always been good at teaching: first, they said "Everything is sought after, only reading is good", and then "There is a golden house in the book, and the book has its own "You have a face like jade, and there are thousands of kinds of chestnuts in the book." He even said, "If you don't read for three days, your face will be hateful." Over time, reading has become synonymous with practicing internal skills and strengthening self-cultivation. If you can master "luck" and make the right moves, then it depends on who is more capable. You also make a chat tool, and I also make a chat tool, so why does passerby A dominate the world in the end? Without it, a passerby would be stronger.
3. "Accumulating virtue", the external conditions of social relations. The so-called "accumulating virtue" cannot be translated literally. It refers more to social resources, relationships, and external conditions. Wang Xing always gets the right start every time he starts a business, from Xiaonei.com, to Fanfou.com, to Meituan.com. Every time Budian clicked, it was very good. FaceBook became popular for on-campus use, Twitter became popular for cooking, and Groupon became popular for Meituan. Wang Xing is also very capable, but why does he always feel like he is short of breath? This is the third condition, the issue of social relations and social resources. This condition is particularly important in China.
4. "Feng Shui", the controllable small environment Feng Shui is also called "Kanyu". It is actually formed by Chinese culture combining the changes of yin and yang in "The Book of Changes", the view of misfortune and blessings in "The Book of Changes" and geography. , it is "observe astronomy to understand geography". Here, I define Feng Shui as a controllable small environment. For example, the composition of employees, the level of management, upstream and downstream control, etc.
5. "Fate", an uncontrollable environment. In the Internet industry, any business that is difficult to name can be called "Internet value-added business"; on the road to entrepreneurship, factors that are difficult to determine can be attributed to " life". The "fate" here refers to the environment beyond our control. This is also the last condition and the weakest one. But sometimes it can be predicted. For example, in 1948, you must not join the Kuomintang; for example, today, you must not buy a house.