How to arrange exhibition hall in automobile 4S shop

How to arrange the exhibition hall in the automobile 4S shop, exhibition hall layout skills If we want to arrange the exhibition hall well enough to attract customers, then first of all, our positioning must be accurate, the layout must be reasonable, and the corporate image and brand tonality should be highlighted. There are still many skills to follow about the layout of the exhibition hall. Here, I elaborate from seven aspects, hoping to help the store.

0 1 vehicle color matching

Encourage a variety of vehicle colors to match the tone of the exhibition hall to visually impact customers. Avoid all colors, such as white.

02 Vehicle type

Ensure that the sampling rate of each model is 100%, and all models are sampled within the authorized product range. When the exhibition area is large enough, two models with different configurations can be placed in the same model.

03 vehicle placement

Vehicles are placed in zigzag, and it is forbidden to appear "hedge placement", that is, two adjacent vehicles are placed at 90 degrees. Ensure that the vehicles are placed horizontally and vertically, and are uniform. Make sure to keep a distance of 2 meters between the front and rear vehicles. Adjacent vehicles on the left and right can ensure that two doors are open and a pedestrian in the middle can pass normally.

04 material placement

First of all, ensure the principle that materials are not overdue, and secondly, follow two taboos when placing materials:

(1) Don't block the customer's view of the car.

(2) Don't block the customer's car. It is recommended that the material of the vehicle model be placed on the rear side.

05 green plant placement

Greening the exhibition hall is essential. Try to use round leaves and white pots for green plants. Use less pointed leaves, black pots and red pots.

06 the placement of the negotiating table

Principles of placing the negotiating table: In order to ensure the privacy of the negotiation, it is encouraged to place the negotiating table at the glass curtain wall accessories and the rear of the vehicle. It is not recommended to put the negotiating table directly in front of the vehicle, or even on the 2 sides of the entrance passage of the exhibition hall.

Set ribbons

It is suggested to set up a recreation area in the exhibition hall above Grade A, and the facilities in the recreation area should be as creative as possible. It is suggested to configure a game machine with a bar, so that car buyers after 1980s and 1990s can retrieve their previous memories, let children stop more, increase their stay time in the store, and increase the transaction probability in disguise.