What is customer segmentation? What is the purpose of implementing customer relationship management? What effect does it have on the enterprise?

In customer segmentation, different customer segmentation results can be produced according to different segmentation standards ~ For example, through product segmentation, we can understand the same attributes of enterprises that use this product; According to the industry division, understand the core function points of products used in this industry; According to the size of the enterprise, understand what factors the enterprise considers when purchasing products. ...

As far as I know, there is a CRM system, Tencent Enterprise Customer Service, which is widely used by customers in the logistics and education industries. Attracted by these two industries, the main reason is that when communicating with customers, enterprises need to have corresponding functions such as company image, employee supervision, customer label management, public assistant, etc. These are the functions of enterprise customer service ~

When implementing customer relationship management, I hope to tap the intention of visiting customers directly; Keep in touch with the intentions of potential customers and save their intentions; Advertise to customers who need to use it, but have not yet occupied their minds; These measures are ultimately aimed at realizing the profit of the enterprise ~ For the enterprise, on the one hand, the implementation of customer relationship management can attract target customers to the enterprise's customer base in the environment of increasingly serious customer segmentation and higher customer acquisition cost, and transform potential customers into target customers, thus realizing the ultimate profit of the enterprise ~