Storytelling skills
1. Tell stories.
There are few general categories of stories and long content. The scope of our selection is based on highly compressed and summarized management principles.
"First Level·Must Memorize"
The "Hot Stove" Rule
(1) A hot stove is red, and you can know that the stove is hot without touching it with your hands. It will burn people; (2) Whenever you touch a hot stove, you will definitely be burned by the fire; (3) When you touch the hot stove, you will be burned immediately; (4) No matter who touches the hot stove, Everyone will be burned. Talk about your understanding and application of the "hot furnace" law?
Reference answer: The meaning of the "hot furnace" law is that every unit has rules and regulations, and anyone in the unit violates them. All rules and regulations are subject to punishment. The "hot stove" law vividly illustrates the application of the "hot stove" law in real life: First, a hot stove is red, and you can know that the stove is hot without touching it with your hands. Will burn people - the warning principle. Leaders should always educate their subordinates on rules and regulations to warn or advise them not to violate the rules and regulations, otherwise they will be punished; secondly, whenever you touch a hot stove, you will definitely Burned by fire. That is to say, as long as you violate the rules and regulations of the unit, you will be punished; thirdly, when you touch the hot stove, you will be burned immediately - the principle of immediacy must be punished immediately after the wrong behavior occurs. There must be no sloppiness and no time lag in order to achieve the purpose of correcting wrong behavior in a timely manner; fourth, no matter who touches the hot stove, he will be burned - the principle of fairness
The Hedgehog Law.
The "hedgehog" law can be vividly illustrated by such an interesting phenomenon: two sleepy hedgehogs hug each other because of the cold, but because they both have thorns on their bodies, they can't help but prick the other. It was uncomfortable to sleep. So they moved away for a while, but they couldn't bear the cold, so after much trouble, the two hedgehogs finally found a suitable distance: they could get each other's warmth without getting stung. Talk about your understanding and application of the "Hedgehog" Law?
Reference answer: The meaning of the "Hedgehog" Law is the application of the "Hedgehog" Law in real life. : To do a good job, leaders should maintain a psychological distance from their subordinates. This can avoid jealousy and tension among subordinates, reduce compliments, flattery, gifts, bribes and other behaviors of subordinates towards themselves, and prevent them from calling each other brothers and being indiscriminate about eating and drinking. , and lose principles at work. In fact, looking at flowers in the fog and looking at the moon in the water often gives people the feeling of "beautiful distance". The shortcomings will be exposed, and as a result, the subordinates will unknowingly change their original views, and even become disappointed and annoying; when communicating with colleagues, you should keep a certain distance and pay attention to protecting your privacy.
Catfish Effect
After Norwegians catch sardines at sea, they can sell them at a high price if they can reach the port alive. For many years, only one fishing boat has successfully brought the fish back to port. The captain of the ship. He kept the secret closely until after his death, when people opened his fish tank, they discovered that there was just one more catfish in the fish tank. It turned out that the catfish entered the fish tank, which made the sardines feel threatened and became nervous and swam faster, so the sardines arrived at the port alive. This is the famous "catfish effect." Talk about your understanding and application of the "catfish effect"?
Reference answer: The meaning of the "catfish effect": the introduction of a competition mechanism plays a competitive role in the group, which is in line with the operating mechanism of talent management. At present, the open recruitment and competitive recruitment implemented by some government agencies are a good example. This method can create a sense of crisis and help people work better.
Lightning rod effect
Install a metal rod on the top of a tall building, connect it with a metal plate buried underground with a metal wire, and use the tip of the metal rod to discharge electricity, causing the clouds to The electricity in the belt and the electricity on the ground are gradually neutralized, thereby protecting buildings and others from lightning strikes.
Talk about your understanding and application of the "Lightning Rod Effect"?
Reference answer: The meaning of "lightning rod effect" is: good communication will lead to smoothness, and guidance will lead to safety. The application of "lightning rod effect" in real life: First, as the party and the country, we must pay attention to social contradictions and The social focus of people's concern should be solved and channeled; secondly, as a leader of a unit, he should pay attention to the psychological and ideological problems of employees (staff) and strengthen heart-to-heart talks, communication and ideological work; thirdly, as an individual, he should pay attention to mediating his own Emotionally correct your own psychological problems in a timely manner.
Barrel Law
The meaning of the "barrel" law is: the amount of water a barrel can hold does not depend on the smallest piece of water on the barrel. The longest board is the shortest board on the barrel. Talk about your understanding and application of the "barrel" law? Reference answer: The meaning of the "barrel" law is: if a bucket wants to hold more water, it must improve the overall effect of the bucket. It is not to increase the length of the longest board, but to work hard to make up the shortest board in sequence. A wooden board.
The application of the "barrel" rule in real life: First, to build a harmonious society, we must pay attention to the disharmonious factors that exist in society, and to be people-oriented, we must pay attention to overcoming the phenomenon of infringement of human rights and infringement of various rights of people. Second, tell the leaders: In the management process, efforts must be made to grasp the weak links of the unit, otherwise, the overall work of the unit will be affected. People often say "learn from strong points to make up for shortcomings", that is, the purpose of taking strong points is to make up for shortcomings. It will be difficult to improve the overall effect of work if we only draw on strong points without making up for shortcomings. Third, as an individual, we must always summarize and reflect on our own shortcomings and correct them in practical actions.
The Goldfish Bowl Rule
The goldfish bowl is made of glass and has high transparency. No matter what angle you look at, the situation inside is clear. Talk about your understanding and application of the "goldfish bowl" rule?
Reference answer: The application of the "goldfish bowl" rule in real life: The "goldfish bowl" rule is applied to national management and requires administrative agencies to disclose the content and procedures of administrative regulations to facilitate public supervision; The "goldfish bowl" rule is applied to unit management, requiring leaders to increase the transparency of various tasks. With transparency in various tasks, the leader's behavior will be placed under the supervision of all subordinates, which will effectively prevent the leader from Abuse of power, thereby strengthening the leader's self-discipline mechanism.
The Law of the South Wind
The Law of the South Wind, also known as the Law of Warmth, is derived from a fable written by the French writer La Fontaine: The power of the north wind and the south wind. , to see who can take off the coats of pedestrians. The north wind first came with a biting cold wind. As a result, pedestrians wrapped their coats tightly in order to resist the invasion of the north wind. The south wind blew slowly, and suddenly the wind was warm and sunny. Pedestrians felt the spring warmth on their bodies, so they began to unbutton and then take off their coats. The south wind won. Talk about your understanding and application of the "South Wind" law? ?
Reference answer: This fable vividly illustrates a truth: warmth is better than cold.
The application of the "South Wind" law in real life: First, when leaders apply the "South Wind" law in management, they must respect and care for their subordinates, put them first, and be more "humane" ", try our best to solve the practical difficulties in the daily life of subordinates, so that subordinates can truly feel the warmth given by leaders, thereby stimulating enthusiasm for work; secondly, the government should pay attention to the use of education and persuasion methods when dealing with social contradictions (contradictions among the people) ; Third, when handling civil disputes, public prosecutors, and judicial organs should focus on mediation first; Fourth, when there are conflicts between colleagues, they should pay attention to communication and communication.
Barrel Law
How much water a barrel can hold does not depend on the longest board, but on the shortest board. Weaknesses determine strengths, and weaknesses determine life and death. This is one of the most well-known laws in management. The new development concept is comprehensive, coordinated and sustainable development. If social development is likened to a big barrel, then economy, culture, environment, politics, etc. are the big wooden boards that make up the barrel. The shortage and delay of any wooden board will affect the development of the entire country.
The law of the barrel tells us: the amount of water contained in a barrel with uneven edges does not depend on the longest board on the barrel, but on the shortest board. To increase the overall capacity of the bucket, it is not about lengthening the longest board, but to make efforts to fill in the shortest boards in sequence.
Watch Law
Only one watch can tell the time, but having two or more watches cannot tell the time. Two watches cannot tell you a more accurate time. On the contrary, the watcher will lose confidence in the accurate time.
The watch theorem tells us: An enterprise cannot set two different goals at the same time, and cannot use two different management methods at the same time, otherwise the enterprise will surely fall into chaos.
Law of Cooperation
If you have carefully observed crabs, you will find that if you put a group of crabs in the basket, there is no need to close the lid, and the crabs will not be able to crawl out. Because as long as one crab wants to climb up, the other crabs will pull it down, and in the end no one can climb out. This small example illustrates the "Washington Law of Cooperation", that is: one person is perfunctory, two people are passing the buck, and three people will never achieve anything. The Chinese version of it is called "Three monks have no water to eat."
How to overcome the adverse effects of this law? Two methods will help. First, set goals and clearly define the division of labor. Detailed job design can make it easy for everyone to see who is perfunctory and who is passing the buck. The second is to take off your baggage and travel lightly. If everyone continues to accumulate resentment and anger, it will form obstacles to future interactions, sap fighting spirit and affect efficiency. If you are more tolerant and generous, your attitude will affect others. , thus forming a good office atmosphere.
The law of cooperation reveals conflicts and inefficiencies in cooperation, but we can also see that when everyone works together to complete something, every participant will feel proud and find the joy of cooperation and even long-term cooperation. partner.
Matthew Effect
The Matthew Effect refers to a phenomenon in which good becomes better, bad becomes worse, more becomes more, and less becomes less. The "Matthew Effect" means that once any individual, group or region achieves success and progress in a certain aspect (such as money, reputation, status, etc.), it will generate an accumulated advantage and have more opportunities to achieve greater success. success and progress. "For those who have, more will be given to them to make them redundant; for those who don't have, even what they have will be taken away."
The "Matthew Effect" has been frequently mentioned in the economic circles for more than ten years. , the economics community uses it to remind policymakers to avoid excessive differences between the rich and the poor. This term is borrowed by the economics community to reflect the phenomenon of unfair income distribution in winner-take-all economics where the poor get poorer and the rich get richer. The Matthew Effect reveals a principle of demand for increasing personal and corporate resources, which is related to personal success and happiness in life. Therefore, it is an important law that affects corporate development and personal success.
Murphy's Law
In 1949, an Air Force captain engineer named Murphy thought that one of his colleagues was unlucky, and inadvertently made a joke: "If If something can be messed up, it will definitely be messed up if you ask him to do it."
This sentence spread quickly and spread to all over the world. In the process of spreading, this joke gradually lost its original limitations and evolved into various forms. One of the most popular forms is: "If something bad is possible, no matter how likely it is, Small, it will always happen and cause maximum possible losses.
”
Butterfly effect
A small butterfly flapping its wings above a certain place disturbs the air. After a long time, it may cause a storm in a distant place. This is a metaphor. Long-term and large-scale weather forecasts often cause unpredictable and serious consequences due to tiny factors. Small deviations are inevitable, making long-term weather forecasts unpredictable or inaccurate. This is like playing billiards, chess, and... In other human activities, "a slight difference can lead to a loss of thousands of miles", and "one careless move can lead to a loss of everything".
The reason is that the movement of the butterfly's wings causes changes in the air system around it. Changes will cause the generation of weak airflow, and the generation of weak airflow will cause corresponding changes in the surrounding air or other systems, thus causing a chain reaction and eventually leading to great changes in other systems.
This effect shows that the results of the development of things are extremely sensitive to initial conditions. A small deviation in the initial conditions will cause a huge difference in the results.
The "butterfly effect" is commonly used in sociology. To illustrate: a bad tiny mechanism, if not guided and adjusted in time, will bring great harm to society, jokingly called a "tornado" or "storm"; a good tiny mechanism, as long as it is guided correctly, can After a period of hard work, there will be a sensational effect, or a "revolution."
Broken Windows Theory
This theory holds that if someone breaks a building. If the window glass is not repaired in time, others may be encouraged to break more window glass. Over time, these broken windows will give people a sense of disorder. In an atmosphere of public insensitivity, crime will breed and spread.
The "broken windows theory" has important reference significance in social management and business management. The enlightenment it gives us is: it must be repaired in time." "The first broken window glass". "Prevent the slightest change in time" is exactly what it means.
The flywheel effect
In order to make the stationary flywheel rotate, you must first It takes a lot of effort to make every turn, but the effort in each turn will not be in vain. After reaching a certain critical point, the weight and momentum of the flywheel will become the driving force. Part of it. At this time, you don’t need to put in more effort, the flywheel will still rotate quickly and keep spinning.
Persistence is a great force, "a drop of water cuts through a stone" and "perseverance." "Gold and stone can be carved" is enough to prove this point. Persistence can change our circumstances and change our lives. In life, there are too many dissatisfactions at work, too many dissatisfactions, and too many helplessness. But no matter what, we still have to face it, and our days will continue.
The principles of 80VS20
Italian economist Philferredo Pare. Tozen proposed a widely used "important few and trivial majority - 80/20 principle". The general idea is: in any specific group, important factors usually only account for a minority, while unimportant factors often account for the majority. Therefore, as long as the important minority is controlled, the overall situation can be controlled, which is reflected in the quantity, which is where the value of 80 comes from A factor of 20, the remaining 20% ??of the value comes from a factor of 80%.
80% of sales come from 20% of customers; 80% of performance comes from 20% of sales elites; 80% of TV watching time is spent on 20% of programs; 80% of teacher tutoring time is spent on 20% of students ; 80% of the wealth is in the hands of 20% of people; 80% of the earth's resources are consumed by 20% of people; although marketing pays attention to the principle of customer orientation, customers can be divided into many categories. What marketing does is to distinguish potential customers from actual customers. Customers, loyal customers and free customers, key customers and general customers, grasping key customers, loyal customers and real customers is the core of marketing.
The principle of repair
It is like a worn-out motorcycle, thinking that it can still be used after repairing it, but reluctant to replace it with a new one.
In fact, the repair cost can be enough to buy a new car, and the work efficiency is low. If one day it suddenly breaks down when you need it urgently, the loss will be even greater. This is a question worth thinking about in management, but what if there is no funds or the car dealer does not have a car with better performance?