Beijing Capital Tourism Group Co., Ltd. entered Da Vinci, which once made Pan Shi and his wife think that they had found a "backer". However, "in the cold winter of the high-end furniture retail market, Doris Phua's role in Da Vinci's performance recovery has declined. The running-in problem with BTG may also be one of the important reasons for Doris Phua's departure. " A person in charge of a furniture industry association told reporters. Former Chairman Pan Dongni (Doris Phua's husband) has already retired, and now Doris Phua has also chosen to leave, and Da Vinci's home is gradually fading out of the brand of entrepreneur Pan Shiyi and his wife.
Pan Shiyi
Pan Shi and his wife faded out of Leonardo da Vinci's home and became the owners of the brigade.
Da Vinci Home Furnishing is the brand licensor and distributor of international high-end brands. From 65438 to 0994, Pan Dongni and Doris Phua suddenly changed careers, from selling German steel pots to selling European and American classical furniture. That year, Da Vinci Home opened its first retail store in Singapore.
In 2000, Da Vinci Trading Co., Ltd., the predecessor of Da Vinci Home Furnishing Co., Ltd., was established in Shanghai. The legal representative is Pan Dongni, and all three directors of the company are Singaporeans. In early 2008, Pan Dongni's wife, Doris Phua, officially became the CEO of Da Vinci's China.
However, just as Da Vinci gradually became synonymous with the top luxury houses in China, in the summer of 20 1 1, a media report plunged Da Vinci into a "fake origin" storm, and sales plummeted for a time. Many customers came to "discuss" and even demanded a return. After Leonardo da Vinci suffered a heavy blow, Pan Shi and his wife came to a conclusion that was somewhat incomprehensible to outsiders: Leonardo da Vinci's home lacked a strong "backer". After being taken over by Capital Tourism Group, Huang Zhixin, then director and spokesman of Da Vinci Home Furnishing, also confirmed this statement to the media. He pointed out that Leonardo da Vinci's home was accused of "counterfeiting" precisely because of the lack of "strong backing". "Now Leonardo da Vinci has a big backing of state-owned enterprises."
201212 February, Beijing BTG Group officially became an important shareholder of Da Vinci Home. According to the asset replacement plan, BTG Group will become its largest shareholder with 33.8% of the shares, and the other shares will be shared equally by Pan Dongni, the current chairman, and another Chinese partner. As a result, Da Vinci's home will also change from a foreign company to a state-owned enterprise. Liu Yi, President of BTG Group, took over as Chairman of Da Vinci Home. Pan Dongni, the former chairman, "retired" and Doris Phua continued to be the general manager of the company.
At that time, Pan Dongni's retirement was considered as voluntary retirement. A person in charge of a furniture industry association said that Pan Dongni did not have much reason to continue as chairman because she lost her controlling stake. In fact, the first brigade entered the company when Da Vinci was in trouble, and Pan Shi and his wife were obviously in a weak position in the right to speak.
In fact, after the first brigade entered the company, Leonardo da Vinci changed not only the major shareholder, but also his business direction. Because a large part of Da Vinci's original business was high-end furniture retail business, when the "origin fraud" incident broke out, Da Vinci's home in the high-end furniture retail business plummeted, and it was difficult to regain its market position for a while. Moreover, with more and more competitors in the high-end retail market, it is more difficult for Leonardo da Vinci to restore his market position before the negative incident. After BTG entered the company, it not only brought a lot of money, but also many businesses under BTG can support the development of Leonardo da Vinci. "In fact, after the First Brigade entered China, many of Leonardo da Vinci's businesses revolved around the First Brigade. In this way, the role played by Pan Shi and his wife in Da Vinci's business was greatly weakened. In addition, there is a gap between the original enterprise management mode in Doris Phua and the management mode under the BTG state-owned enterprise system, so it is difficult to run in. Combining these factors, it is a matter of time before Doris Phua leaves. " A person in charge of the aforementioned furniture association told reporters.
Leonardo da Vinci's new role
Liu Yi once told the reporter of "China Business News" that due to BTG Group's rich business formats, it extended the business of eating, living, traveling, shopping and entertainment, and the implantation of Da Vinci's home made up the blank of the business format of the group's home fashion life.
Liu Yi believes: "High-end furniture operators like Leonardo da Vinci are rare in Southeast Asia, almost including first-line furniture brands in Europe and America, which shows that they have a strong ability to collect brands and customers."
Of course, at this time, BTG Group is also looking for business expansion points.
On April 17, the Beijing Municipal Government officially issued an announcement, approving the overall transfer of state-owned rights and interests of Beijing Xinyansha Holdings (Group) Co., Ltd. and Beijing Quanjude Group Co., Ltd. to Beijing Capital Tourism Group Co., Ltd. After the merger and reorganization, the name of the enterprise will still be "Beijing Capital Tourism Group Co., Ltd.", with total assets exceeding 654.38+0.5 billion yuan, total annual revenue of nearly 654.38+0 billion yuan and annual profit exceeding 600 million yuan.
After the merger and reorganization of the assets of the three enterprises, BTG Group has improved and extended the industrial chain of "food, housing, transportation, travel, shopping and entertainment". According to this idea, it is the most important thing to integrate the six sectors related to the main tourism industry, such as hotel industry, travel agency industry, catering industry, automobile service industry, tourism business and scenic spot industry, as soon as possible to realize the overall business process reengineering. "For example, the construction of hotel accommodation industry is no longer a simple combination, just like the decoration device at home, it is to be immersed in a deep cultural brand. This is the same as Leonardo da Vinci's home. " Liu Yi said.
Because Leonardo da Vinci is not a listed company, it is difficult to get a glimpse of his true performance after the "origin fraud" incident. With the support of large state-owned enterprises like BTG, Leonardo da Vinci's performance recovery has more support points, but this does not mean that Leonardo da Vinci's performance has fully recovered.
Influenced by the anti-corruption policy of the central government, the high-end furniture market is quietly changing. A person in charge of a high-end furniture company in Hangzhou said that since last year, the domestic high-end furniture business is really bad. Units in many places in China no longer purchase high-grade office furniture. In Beijing, Guangdong and other places, enterprises have returned orders one after another, and some even returned an odd million yuan, which made high-end furniture manufacturers feel difficult to operate. Leonardo da vinci is afraid of loneliness.
(Source: China Business News)
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