Participation has become the first popular criterion for evaluation in the world today. The higher the engagement, the more popular it will be. It seems like nonsense, but it is a rule. The World Cup, held every four years, has long gone beyond the scope of sports and has become the focus of global attention. Who can take home the Hercules Cup? Who wears golden boots? Who gets the golden ball? Which game will become the classic of the century? None of these problems seem to be important. Things on the court will naturally be resolved by the game. However, there are many predictions, there are many versions, there are fortune tellers, and there are crows' mouths. The sign of a successful event may be that "more people watch than do it, and more people talk about it than do it." Why do people host the World Cup? At first, Remit may have done it for football itself, but today, the World Cup, which has gathered media, advertisers, stars, models and all kinds of people, can say no to football. What matters is popularity. The attention economy that is almost bankrupt in the wave of website closures is resurrected in tradition all the time.
Nietzsche said: Look, this World Cup! Nostradamus said: The King of Terror will descend from the sky, and the World Cup will begin in June. Plato said: There can be no more than five perfect World Cups, because there are only five regular mathematical systems. "The Analects of Confucius" says: The son does not talk about the World Cup. …When the extrapolation turns into nonsense, I don’t know if the so-called deconstruction has been completed. However, as the Chinese team, which has always been a spectator, entered the top 32, the temperature of media hype gradually increased. Weekly newspapers turned into daily newspapers, scattered news turned into special pages, and the competitive storm also turned into the football world. Some proud sports journalists claimed that our media had already led the Chinese team into the top eight in the world. This is quite intriguing.
Indeed, compared with four years ago, the amount of information is really different. At a time when "rumors and lies are flying together, and the news is the same as old news", Milu is trying to figure out Scolari's psychology, advertisers are trying to figure out the psychology of companies, companies are trying to figure out the psychology of consumers, and the media is trying to figure out the psychology of readers. Psychology, the riot police are trying to figure out the psychology of football hooligans, the government is trying to figure out the psychology of ordinary people - they are trying to figure out our psychology, and we are trying to figure out their psychology. Everyone is thinking about it, and there are various versions of "why do people host the World Cup". Reality or football, it no longer matters, what matters is the opportunity to participate. In the past, I only knew that people would be lonely sometimes, but now I realize that the whole world is hungry. The World Cup is one of the thicker drumsticks that beats the human nerves. The culture of "participation" has become mainstream, and mainstream participation has naturally become the dominant culture. All doubts can be thrown away, come and enjoy this feast, even a dog will have a chance to pick up the bones thrown under the table.
I heard a joke recently. A teacher from an international school asked a question to primary school students: Please share your views on the food shortage situation in other countries in the world. Turns out no one could answer. Children in Africa don’t know what “food” is. European children don’t know what “shortage” means. American children don’t know what “other countries” are. Chinese children don’t know what “one’s own opinion” means. Naturally, food shortage is not a concern of the joke author. It is the nature of the literati to use the topic to their advantage. The World Cup has given many opportunities for words to be born. For this reason, no matter why people organize the World Cup, we should cheer for it for reasons other than football.
As participation becomes higher and higher, people actually get further and further away from it. Perhaps human civilization has evolved to an all-inclusive stage. No matter how people express their views, they can be labeled with their past, indicating that they belong to this trend of thought or that doctrine. A group of my friends are planning to set up a 1970s forum to promote "free thinking and worldly sentiments". Most of them will be put into the bottle of nostalgia or arrogance. Ever since Confucius said, "Everyone can express his own ambition." There are many kinds of bottles in the world. The funny thing is that everyone is dismembered in pieces, with the head here and the toes over there. . Today's World Cup is far away from football, but very close to culture.
I think Brazil might win