Golden Hook Fishing
There was a man in the state of Lu who liked fishing. He believed that fishing should be taken seriously.
He made a golden hook from gold, inlaid the fishing rod with precious jade stones, and used the gorgeous feathers of the kingfisher to make the fishing line. The bait is made of cinnamon, a precious spice. He thought: Fish will definitely like something so fragrant.
When fishing, he thought, the posture must not be careless. So he held the fishing rod and made a graceful posture like an immortal guiding the way. However, he waited and waited for a long time, his hands were sore and his legs were numb, but he didn't catch a single fish.
Comments: If marketing only pays attention to form and does not look at the target audience, no customer will like it.