In fact, how to write a soft article about real estate? Very good soft text, what is it like?
According to the analysis of Quannuo soft text advertising platform, it is not easy to tell everyone to write soft text first. You should think about how many points you got in your composition when you were a student, that is, how basic skills are, and pay attention to some writing skills. 1. One of the main features of soft advertisements is that they can give people a sense of high credibility. Therefore, Loushu can be romantic, but the soft text must be realistic and try not to be passionate.
You can think of yourself as a reporter and a buyer, but you should think of yourself less as a seller, that is, you should put yourself in the other person's shoes. Think about what you have to pay attention to and doubt about buying a house.
3. The content can be plain, but the subtitle should be mysterious and attractive.
At the same time, try not to highlight the case name information on the title and subtitle. Because this kind of advertisement is too strong, it is easy for readers to have a sense of conflict. In addition, we should treat concepts differently and don't blindly rely on titles. Otherwise, the marketing power of the title and the whole soft text will be sacrificed.
4, as many paragraphs as possible, so that readers can find what they are interested in through the first title that comes into view, and learn more about it.
Don't be wordy and spend most of your pen and ink on public information that everyone knows. Try to be concise and highlight the core content you want to talk about. Think for yourself, in the same newspaper, or even on the same page, in the face of a batch of soft articles that may meet our needs, will we throw away the smelly and long "old woman foot-binding" articles? Of course, soft articles with incident gimmicks can be processed for a little longer.
6, usually read more newspapers to see how people write real estate soft articles.
On soft writing
1. Meditation: It can also be called questioning. The core is to ask a question and then ask yourself and answer it around this question. For example, "Can human beings live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on, by asking questions to arouse topics and attention, this method has an advantage. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves.
2. Storytelling: Tell a complete story to bring the product out, so that the "halo effect" and "mystery" of the product give consumers a strong psychological hint and make sales inevitable. For example, "65438+200 million can't buy the secret recipe", "magic plant insulin", "Indian secret recipe" and so on. Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.
3. Emotion: Emotion has always been an important medium of advertising. Soft text is informative and targeted, and emotional expression can certainly resonate with people. "Husband, you can't quit smoking and wash your lungs", "Woman, your name is an angel" and "For those young people who are struggling with acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.
4. Intimidation: Intimidating soft articles is an anti-emotional appeal. Say good feelings and threaten to hit the soft rib-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" Wash blood and wash out a bucket of oil. In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far.
5. Promotion style: promotional soft articles are often followed up when the above soft articles are effective-"Beijingers snapped up * * *", * * *, and sold wildly in Hong Kong ","Out of stock three times a day, and a manufacturer in Xidan was in a hurry " ....................................................................................
Soft writing is a science, and there are always rules behind science.
The first is the title, which is divided into two parts: the main tag and the sub-tag. The main goal is to catch the eye, shock the world, and not be mediocre. Titles such as "80 million people have knives in their bones" are absolutely sacred articles. Sub-standard requires to explain functional problems in a general way and divide a long article into several parts to enhance readability.
The core content of the soft article is still a sales proposition "USP", that is, there must be a core selling point, an unforgettable reason that can generate sales, or "convince people with reason" or "impress people with emotion", and the ultimate goal is "sales achievement". Never avoid "literary soft prose" (too rational and unattractive) and "moaning without illness" (lack of interest and sales force).
Soft writing has a center-feeling (or experience) as the center; Two basic points-manufacturing demand and guiding consumption. Take the health care product market as an example, the so-called feeling is the center. It is necessary to highlight consumers' personal feelings, feelings of illness, feelings of treatment and feelings of using products. (in terms of hearing, sight, touch, etc.). To write about the "pain of the skin" of customers, let your target group enter your set thinking circle through feelings. On the contrary, without feelings, no matter how rigorous your thinking is and how real your feelings are, it is difficult to make customers' needs urgent. Making demand and guiding consumption are the purpose and purpose of soft writing, and also the details of soft writing. How to turn feelings into reasons for consumption and weak demand into strong demand should start with the content, layout, thought and color of soft text, so as to make it a well-thought system.
A model essay:
Real estate model essay: shopping
Spread like life. Choosing a store is like choosing a spouse, and buying a store is like getting married. You can't play games.
Shop can make money, prosperous ancestors, spread, a shop for three generations, rich for a hundred years. Buying shops has become a fashion and an investment opportunity that should not be missed. Especially in the face of prime location, central location and brand management, once you pass by, it is difficult to find true love.
What is the "gold shop" that people often say? Take Fushan Commercial Plaza as an example.
Diamond Lot: Fushan Square is located at the diamond intersection of Jincheng Road and Zhang Die Road, at the top of Fushan Mountain with a long history. This is the core of the precipitation of ancient culture in Xuancheng, the most prosperous downtown in Xuancheng, the most popular treasure house of geomantic omen in Xuancheng, and an unrepeatable plot in the hearts of Xuancheng people! Fushan Square has an innate noble charm!
Platinum layout: Jincheng South Road in the south, Zhang Die Middle Road in the west and National Mall in the north. Fushan Square is based on a large leisure cultural square, with a four-story shopping and leisure center as the main body and Jincheng Road and Zhang Die Road as the brand image; The underground supermarket covering an area of 16000 square meters is the main store, and there are well-planned leisure and entertainment shops along the inner street and square, thus forming a good business environment. Fushan Commercial Plaza, which is at the core of the big environment, is even more dazzling!
Gold brand: "Seven Wolves", "Dancing with Wolves", "Valentino" and "Peak" ... well-known brands leading fashion settled in, adding icing on the cake to Fushan Commercial Plaza. Fushan Square is duty-bound to lead Xuancheng's fashionable life. It goes without saying that its business atmosphere will be stronger and its popularity will be stronger!
The favorable weather, geographical location and human harmony have made today's Fushan Commercial Plaza. Smart businessmen will do two things when they come here: one is to buy a shop, and the other is to enjoy endless wealth and happiness.
Summary: It is not as difficult as expected to write soft articles on corporate websites, but it is not very simple. I hope that SMEs will write more soft articles, because soft articles are also part of e-commerce website promotion and network marketing, and writing small articles is not a bad thing after all.
Comments:
The importance of soft writing is self-evident. How do small and medium-sized enterprises write soft articles well? Quannuo soft text publishing platform describes all aspects of soft text for small and medium-sized enterprises, and small and medium-sized enterprises can strive to write soft text of enterprises and make better use of soft text to promote enterprises.