Face up to the growing concern of the international community about the low carbon and environmental quality of tourist destinations, take the lead in establishing a new image of a prosperous Shanghai city with the concept of "Flower City", and with the influence of mainstream media channels at home and abroad, stimulate the enthusiasm of domestic and foreign tourists to live and eat in Shanghai, especially strengthen their confidence in investing in Shanghai.
Example 2: Hong Kong, the capital of civilization.
In the frequent talk about Hong Kong's financial capital, trade capital and shipping capital, it is found that Hong Kong is also a civilized capital, and Hong Kong people are also the most civilized people in the world. After three years of interviews and filming, the concept of tourism promotion has been fully deduced from every corner of the city. Through the humanities and aviation media, we will introduce to the society an all-inclusive beautiful and civilized capital, a "land of geomantic omen" for tourism, investment and business. Visitors from all over the world need to re-enter Hong Kong. It has aroused the understanding, recognition and praise of relevant personnel in the literary, intellectual and tourism industries in Hong Kong.
Example 3: Go through the end of World War II
For example, the starting point of regime change, the starting point of World War I and World War II, and the place where major events and minor events took place. , is often converted into tourism investment resources to be developed and utilized. But the investment is small, the income is large, and there are not many far-reaching effects. Guided by reviewing history and facing up to today's values, we have introduced Hulin, a place marked by the end of World War II, to the world for more than 30 times, making Hulin stand out among many characteristic tourist destinations around the world.
Ex. 4: A tiger enjoys happiness with others and increases his anger.
The Siberian tiger is an ancient endangered species, which is in the position of "the king of beasts", but few people pay attention to its population growth process and survival state. Based on the purpose of promoting tiger culture, the company appeals to all sectors of society to pay more attention to and care for the Northeast Tiger, help the Northeast Tiger population to grow stronger in the near future, and realize the beautiful vision of "releasing tigers to the mountains" as soon as possible, thus stimulating tourism income.
The company's photo editing team tracked and reported the tiger rescue process of the Northeast Tiger Wild Breeding Center, and recorded it truly, showing the majestic posture of the Northeast Tiger as the "king of beasts" from the aspects of tiger habits and tiger interests, and edited the touching and thrilling story between the tiger owner and the Northeast Tiger into more than 50 large-scale graphic promotion topics, which were published in the international mainstream media; And published a comprehensive large-scale album "Save the Tiger Across the Century, China in Action", which is still a classic to fill the gap in China's record of saving the tiger.
After 25 years of cooperation with the center, this place where the king of beasts gallops and breeds in the deep mountains and its wild base are known by more and more people all over the world. With the increase in the number of tourists, the benefits of the center have steadily increased.
Example 5: Drunk Journey
"Wine cellar is hidden in the deep mountains, and it is the largest wine cellar in Asia founded at the beginning of last century", and all the relevant contents that can be found are from a Shanghai family. While liquor group is seeking greater business opportunities, the company accurately judges the brand market, liquor quality and price of Changbai Mountain through market research, and determines the potential business opportunities.
First of all, market research shows that there is a big contradiction between market and consumption. China people know little about the history and culture of self-produced red wine, that is, the brand culture of Changbai Mountain has not been discovered and its popularity has not been formed. In this regard, the company began to explore the Changbai Mountain wine cellar culture, not by direct promotion or hard advertising, but from the aspects of culture and tourism, from the unique geographical location, long history, pure quality, high-end brewing production line, exquisite brewing technology, tourist scenery in four seasons and other aspects, and launched brand promotion rhythmically to create large-scale graphic topics such as "A Little Drunk Journey", which were repeatedly launched by media such as airplanes, tourism and newspapers. Word of mouth, tourists flock to activate the market effect. For Beijing, Shanghai, Chongqing, Xinjiang, Fujian, Heilongjiang, Yunnan, Jilin and other provinces, municipalities and autonomous regions, Xi, Hangzhou, Nanjing, Suzhou, Shaoxing, Anyang and Hong Kong and Macao, as well as Japan, Australia, Poland, Kazakhstan, Singapore, Oman, Iceland, Belgium and other countries at home and abroad, more than 100 long graphic topics are published every year. Edited more than 30 online e-magazines with some videos. The achievements of the company and its employees have been interviewed and reported by CCTV news and overseas channels for many times, and praised or thanked by provincial and municipal leaders for many times.