First, shop decoration skills
1, classification pattern, decoration is to make more customers satisfied with the shopping environment, and the pattern is the most important. A good pattern will make people feel comfortable, feel closer to products, and product classification differences will also be the focus of the pattern. The place where products are displayed should be more in line with customers' vision.
2. The place where the sound is displayed should be more in line with the customer's hearing. The setting of different patterns in these categories will make people feel more involved, thus promoting purchasing power. In addition, the location and layout of cabinets, shelves, display tables, audio-visual tables and the comfort of shopping will also affect the subtle changes in customer psychology.
3, in-store color, so that consumers can easily understand the essence of products in the store. Using the right product can get twice the result with half the effort, while using the wrong product will make people dizzy and have a headache, which is unacceptable. Matching colors that should not be matched together will even affect customers' vision, leading to distraction until they give up buying.
4. Personalization of decoration color will make you more different from other storefronts, and make you more prominent and eye-catching. If the main color of the product is reasonably used in the store, this design will be more practical and can fully reflect the inherent quality and culture of the product.
5, display cabinets and lamps, light boxes that look good, the lights are broken, but they cannot be replaced; Use the ceiling with spotlights more often, which is flickering when using. When designing display cabinets and selecting lamps, we should pay more attention to the practicality of products in the long-term use process. Good-looking display cabinets can declare products, but some accessories or products can't fit at the bottom;
Second, feng shui knowledge of shop decoration
1, in Feng Shui, it is said that "I like to turn, but I don't want to be straight". I don't like it if I see the elevator as soon as I enter the door. If it has been decorated like this, you can block the line of sight of the elevator with something. Most shopping malls are equipped with escalators. Please be careful not to point the escalator at the door of the store. If this pattern has been formed, it is necessary to cover it with shelves as much as possible so that customers can't see the escalator as soon as they enter the door. This is also the principle of "turning around rather than going straight" in Feng Shui, otherwise customers will stay for a short time, buy less and see more.
2, the store door is too small to be angry, the store door is the respiratory tract of the store, the big store is convenient to breathe, and there are many people coming in and out, which increases anger. It is a channel for customers and commodities to flow in and out. The number of customers received in front of the store every day determines the rise and fall of the store.
3. The color of storefront decoration is very particular. Nowadays, many stores pay great attention to the color inside the store. Some merchants believe that bright colors such as red will make people in a relatively excited state and arouse people's desire to buy. From the perspective of geomantic omen, the color in the store should be considered in combination with the birthday of the owner, the orientation of the store and the five elements of the goods sold.
In order to sell products, some shops often set up counters at the exit of escalators. The purpose of course is to let customers see the promoted goods as soon as they step on the floor, thus increasing the possibility of selling goods. But this practice often makes some customers deliberately bypass this counter and go to the next counter. You might as well move the counter blocking the stairs 2 meters to the side and see the effect again.
The above is the knowledge of shop decoration skills, shop decoration and geomantic omen introduced by Bian Xiao. Shop decoration should make customers feel the charm of products for the first time, and every detail in the store should be carefully designed to provide customers with a satisfactory and comfortable shopping experience.