Many people believe that it is best to open a store on the corner, so that there will be a large flow of people. Site selection is very important! But in shop Feng Shui, is a large flow of people necessarily a good thing? The shop is on the corner, so are you afraid of being "passed by"? Is it really good for the store’s business? Come and see with me.
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Why is it not good to open a store at the corner:
First of all, when entering the store, There are too many exports and the merchandise display is scattered. "Customers not entering the store is directly related to the layout of the store. The first impression is that it is scattered and the overall layout is improper. There are too many entrances and exits in the store, which seems to help increase customer flow and facilitate customers to enter, but in fact it is not. Although the goods in the store There are many, but the multiple entrances and exits in the store distract customers’ attention on the one hand, and also affect the beauty of the store on the other.”
Secondly, the product display in the store also appears cluttered. "The products placed in the center take up too much space, the special products are placed at the back of the store, and the promotional pages for big discounts are also placed in the corners, and the fonts are too small, so they cannot attract too much attention from customers."
Store location selection rules:
Location selection is very important. Whether the store selection is reasonable has become the key to almost all home textile companies' brand franchise review. Here are our recommended four-step rules for optimal site selection.
Choose a place to determine the direction and flow of people. First of all, you must know where people are going, not just where they are. You can spend some time and calculate the morning, afternoon, and evening in the target area of ??interest. The flow of people at each time period, counting the number of people entering nearby stores, and counting the proportion of office workers, students, and housewives among the people passing by, and counting at least once on weekdays and weekends, can we know the exact distribution of crowds. In this way, You can know how much of your effective customers and potential customers account for the total traffic.
In addition to where people are going, you also need to consider how long it takes people to get to your store and whether they have the time to walk around your store.