Media reports: washing powder giant "Libai" set foot in the cosmetics industry, incubating the make-up brand "Half Moon Floating Life"

According to the report of Zinc Scale, in June 165438+ 10/0, Libai Group announced on the official account of official WeChat "Libai Shijia" that the company hatched a make-up brand named "Half Moon Floating Life", which was put on the shelves at the flagship store of Tmall at the beginning of this month.

The affiliated company of Banyue brand is Guangzhou Science and Technology Innovation Investment Co., Ltd. According to Tianyancha App, the company was established on 20 17 1 1, with a registered capital of 20 million RMB, and its legal representative is Chen. Its business scope includes the retail of cosmetics and sanitary products. Cosmetic manufacturing; Manufacture of household beauty and health care appliances; Wholesale of cosmetics and sanitary products; Soap and synthetic detergent manufacturing. Tianyancha App shareholder information shows that the company's largest shareholder is Chen Kaixuan, chairman of Libai, with a shareholding ratio of 30%; The second largest shareholder is Chen, with a shareholding ratio of 26.25%.

As mentioned in the article of Zinc Scale, Libai had already revealed his ambition to set foot in the cosmetics market. In 2006, it acquired the "Gaozi" brand of Shanghai Gaozi Cosmetics Company, intending to test the water "cosmetics". Tianyancha App shows that the affiliated company of Gaozi Cosmetics is Shanghai Xingaozi Cosmetics Co., Ltd., which was established in August 2006 with a registered capital of150,000 RMB and its legal representative is Liu Xizhe. Its business scope includes selling cosmetics, daily chemicals and household appliances. According to the shareholder information, the company is jointly held by He Chen, holding 65% of the shares.