What problems will be encountered in the promotion of little red books?

Many brands have encountered various doubts in the process of promoting Little Red Book. According to my promotion experience, I will share it below. 1, the more notes, the better? A large number of notes can build users' trust in the brand, at least making people feel that it is a reliable brand. However, if a large number of promotional notes are released in a short period of time, whether they are included or not, the brand account may be officially warned and restricted by Xiaohongshu. The quality of notes is always more important than the quantity. Brand tonality, scene marketing and other issues should always be considered when promoting notes. Many people brush some amateur notes with ugly main pictures and low tonality. What they encounter is either limited traffic, or the content positioning does not conform to the crowd tonality, which is counterproductive. Therefore, regardless of traffic, content tonality is always the first. Because your main crowd is white-collar workers in a city, the tonality of pictures and content should be visually and textually oriented to what they like to see and hear. 2. Where does the content traffic come from? How to do a good job of traffic entrance? From the user's point of view, the content stream comes from the homepage recommendation and will be recommended according to the user's habits. Therefore, amateur notes and talent notes have the opportunity to be recommended to the home page. In other words, the exposure data of likes, collections and comments of notes. In addition to the homepage recommendation, Xiaohongshu recommends planting grass. Many people always go to Xiaohongshu when they want to buy things, search for related keywords, and see which brands are promoted by the top 20 or so. In particular, the evaluation notes have the greatest influence on the purchase decision (especially for the evaluation of more than N products). Collecting notes is more convincing to users, which will make people feel that KOL is really recommended, but it is actually soft and wide. Therefore, it is the most effective to make more professional, neutral and comparative evaluation notes from the traffic analysis of brand search. (Not applicable to all categories, of course) 3. Is it worth finding someone to promote? Only by finding high-quality talents (good pictures, dry goods) for promotion can we establish tonality. When these high-quality people promote a product among talents, some talents below the middle level will also take the initiative to promote it. Rubbing traffic, is it invisibly giving you free promotion? 4. Can I do content marketing without promotion fee? As long as the content is well done and gradually develops into a kol, there is no need to worry about promotion. As long as the content is high-quality and original, the pictures are clear, and you have your own unique opinions, even an amateur will get high traffic. Remember that pictures must look good (ins style, in line with design aesthetics, in line with young people's aesthetics, in line with the concept of scene marketing), and it will be better to make a plan in the directions of tutorial (how to do it), evaluation (how to choose it) and collection (how to do it)! Any "product" can become a "brand" in everyone's mind, and it is not so simple to have popularity. No positioning, poor quality of works, and eagerness to achieve success are all just wastes.