? Go west out of Guanshan Lake City, walk a few kilometers, and go around a Panshan Highway. As the vehicle's vision is gradually broadened, the scenery is becoming more and more beautiful. On the right side of the road, you can overlook Baihua Lake, where there are thousands of beautiful peaks, lingering green water and picturesque scenery. On the left, the tea waves are surging and cascading green, continuing to spread to the top of the mountain. In the forest, birds occasionally sing among the mountains and winds, as if they can't wait to tell us the joy from spring.
? Walking up the mountain road, you will soon reach the sightseeing pavilion at the top of Chashan Mountain, where you can see the tea trees stretching from ridge to ridge, the winding mountain road and the lakes and mountains of Baihua Lake in the distance, which makes people feel suddenly enlightened and relaxed.
? The Transformation of "Magpie God"
? The spring breeze at the top of the mountain, although there is a chill in it, is dispelled by spring, leaving only the oncoming warmth. Equally warm is Liu Tengfei's smile.
? Liu Tengfei, the 34-year-old general manager of Shenque Tea Farm, has prepared the masterpiece of the tea farm-Shenque White Tea.
? A bud and a leaf are brewed with boiling water and float up and down in a transparent glass. Everyone sat around the tea table, bathed in the spring breeze, sipping fragrant teas, and the topic naturally mentioned the tea farm.
? In 2005, a white tea planting and production project introduced a rare albino mutant tea variety-Bai Ye 1 in Gaozhai village, and the predecessor of Shenque Tea Farm-Gaozhai Tea Farm was born. Gaozhai Village is located on the lakeside of Baihua Lake with superior ecological conditions. Altitude, temperature, humidity, soil pH and precipitation are the most suitable growth environments for tea trees. The growth of tea trees is gratifying, but the development of tea farms is not satisfactory.
? Gong Rongzhong was the former chairman of Guizhou Rong Sheng Group and later became the owner of the tea garden. By chance, he was a guest at a friend's house and had tea. He felt drooling and refreshed, so he decided to visit Gaozhai Tea Farm, the place where tea was produced. Since then, he has formed an indissoluble bond with this tea farm.
? In September of 20 13, the business of Gaozhai Tea Farm was difficult to maintain for various reasons. Gong Rongzhong, who learned the news, was unwilling to be quiet, so he bought a tea farm and established Guizhou Baichun Food Co., Ltd., taking over this "hot potato" in everyone's eyes, and the tea farm also ushered in a turning point in fate.
? After taking over the tea farm, how to make the tea farm excellent is a difficult problem before Gong Rongzhong. In the process of thinking, he remembered the name of a young man.
? "At that time, the old man asked me' where are you', and I said' I'm in Beijing', and then he said' I opened a tea garden, do you want to help me run it together'. I thought for a moment and immediately agreed. So I came here. " In the laughter of the young, Liu Tengfei stopped and became a director in Guangzhou TV Station. After drifting north, he began to tell the story of his tea garden.
? During his tenure as director of Guangzhou TV Station, Liu Tengfei interviewed Gong Rongzhong, who was known as the "cement king" in Guizhou at that time. "In a short interview, it may be my serious attitude towards work, which left a deep impression on the old man." Liu Tengfei's name is Gong Rongzhong, and Gong Rongzhong is very grateful to him. He is seldom called "old chairman", but more kind "old man". When asked why he readily agreed, Liu Tengfei said, "Because I believe this is a development opportunity."
? When he first arrived at the tea garden, Gong Rongzhong, who was familiar with Liu Tengfei's resume, did not arrange specific work for Liu Tengfei. He just said to him, "Think about what you can do?"
? "Make a promotional film, just as a meeting ceremony at the tea farm." Liu Tengfei, full of ambition, thought about it and decided to start from his old job and do something for the tea farm. The filming process is also the official "acquaintance" between Liu Tengfei and this tea mountain.
? "During that time, from tea garden to workshop, from fertilization to sales, from technical control to brand design, I understood and participated in the whole process of tea production. Some jobs are boring, but behind them are many boring jobs. " Liu Tengfei said with emotion: "Any career starts from the foundation. Because of this, I took the initiative to apply for the first line of production after the shooting. " It was during this period that Liu Tengfei laid the foundation and accumulated strength for later tea plantation management.
? This year, another event that must be recorded in the history of the development of "Shenque" tea farm-the Shenque White Tea Tasting Meeting of Guizhou Baichun Food Co., Ltd. was held in Beijing. At the tasting meeting, China tea experts spoke highly of Shenque white tea in succession, and the reputation of "the treasure in tea" and "the top white tea" came one after another. Since then, Shenque White Tea has become famous in one fell swoop. The tea farm was awarded "Top White Tea Production Base in China" by China Agricultural Science and Technology Innovation Committee, and successively landed in Beijing and Shanghai, settled in Chongqing and Xi 'an, and related products even flew abroad and exported to the Middle East. As the main product, in September 2020, "Shenque White Tea" was rated as a series of brand products in Guizhou; In the same year 10, its series packaging was included in the first batch of agricultural product packaging identification models in China. The famous "God Magpie" naturally became the "leading goose" with demonstration and driving function, which played a positive role in poverty alleviation and rural revitalization in Guanshan Lake area and became an important carrier for Zhuchang Town to build an urban leisure agriculture demonstration area.
? Liu Tengfei witnessed the rapid development of Shenque white tea, and also saw the development bottleneck of tea farm.
? The brand "Shenque White Tea" has gradually matured. Because of strict quality control, the scale of the tea farm has not expanded. The planting area has been kept at more than 2,000 mu, and the annual tea output is more than 50,000 Jin, but the finished tea is only 1 10,000 Jin. How to increase the output of products and improve the efficiency of enterprises has become the bottleneck that tea farms need to solve.
? "At that time, there was no case and technology of making black tea with' Bai Ye No.1' in China, so we decided to take a chance." From the workshop of the first line of production, Liu Tengfei and the R&D team plunged into the shed of black tea research and development. "At first, we set up a simple shed with that kind of flower tape and controlled the humidity and temperature of the air with boiling water. People squatted in the shed and stared. Fog and hot air make people feel uncomfortable, but they need to record the changes of fermentation every ten minutes, so they must be guarded. "
? The research and development of black tea has failed repeatedly, but it has also been frustrated more and more. "How to make the product successful is the most thought in the three years of black tea research and development."
? How did you overcome the last difficulty?
? Liu Tengfei said with a smile: "In the continuous practice, we found that the amino acid composition of a specific variety' Bai Ye No.1' is very high within 15 to 20 days during the picking period, but when the temperature reaches above 25 degrees, the amino acid content of tea will decrease with time. This discovery suddenly solved the relationship between the ratio of amino acids and tea polyphenols in tea and environmental temperature and humidity, and broke the balance of amino acids. We stepped on this time point and delayed the tea picking time before we got the tea we wanted. "
? After overcoming the technical difficulties, Shenque launched its own black tea production line on 20 18, becoming the first enterprise in China to produce black tea with "Bai Ye No.1".
? In the past few years, Liu Tengfei has successfully "transformed" from a radio and television director to a technician and manager. 20 16 years, Liu Tengfei is 29 years old. He took the responsibility of Gong Rongzhong and became the general manager of the tea farm. Time makes people forge ahead. The handsome young people in the past have gradually dyed their temples, but their horizons and patterns have also jumped, and they are no longer limited to a corner of a mountain.
? "In the past, Gaozhai Village was the boundary of coal production, and nothing grew on the mountain. Today, the barren hills in Gaozhai Village have become tea mountains, and Jingshan Park has become a treasure. In the future, we will further integrate into the development tide of Guanshan Lake District, actively participate in the rural revitalization of Zhuchang Town and Gaozhai Village, and make efforts in the fields of tea industry extension and tea tourism integration and development, and truly turn green mountains into Jinshan Yinshan. " Talking about the future, Liu Tengfei looked forward with bright eyes and firm tone. "At the moment, we are planning to build an' industrial alliance', open up development ideas and markets, and try our best to polish the business card of' Shenque' and let it fly further!"
? The green wings of "Magpie God"
? Baihua Lake and Shui Rou Mountain Temperature are not only suitable for the growth of white tea, but also attract many foreigners to take root here, including Liu Tengfei and Wu Fei.
? After interviewing Liu Tengfei, I met Wu Fei and visited the tea garden office. Wu Fei is working with his colleagues to design the packaging of new products.
? "Good tea needs a loud promotion card ..." Wu Fei is a middle-aged man of about forty years old, thin and small, speaking out of turn, but as long as the brand of "Shenque" is mentioned, his chatterbox can be opened at any time.
? Time goes back to 20 13. "Before we called Gaozhai Tea Farm, there were several names in Guizhou. In order to distinguish brands and break this regional development restriction, the old chairman Gong Rongzhong began to consider changing his name ... "Wu Fei said slowly. "One day, a few birds flew from Chashan and refused to leave. After understanding, we know that they are called' red-billed blue magpie', which is a rare bird species with noble and sacred meaning; At the same time, there is a legend in Zhuchang Town that there is a red-billed bird named Zhu Bird. Zhuchang is a place where Suzaku thrives and is praised as a' sacred place' by local residents. Based on this, this tea farm has a brand-new name-'Shenque Tea Farm'. "
? Wu Fei's next task is to design a brand around the name of "Magpie God". "I used antique design style, combined with the characteristics of white tea and birds, and made great efforts in font design, forming a combination of layering and aesthetic feeling ..." When talking about his masterpiece, Wu Fei gushed.
? "The positioning of the brand determines its direction and height, and the shaping of the brand depends on the quality of the product itself. In 20 13, around the brand-new positioning of "Shenque" white tea-"Building Guizhou alpine quality tea", the brand ushered in a major upgrade, focusing on ecological, organic and high-end selling points, and then "Shenque white tea" appeared in the market with a brand-new name and brand-new packaging ... "
? The change of appearance reflects the idea of tea plantation adhering to ecological priority and green development.
? Master Song, a skilled worker nearby, told us that the tea farm adheres to green planting, uses natural organic ecological fertilizer and "biological control" technology. From seed selection, cultivation, planting to irrigation, pesticides, fertilizers, herbicides and any growth hormones are strictly prohibited, and international standards and norms are strictly followed. The whole production process has zero pesticide residues, zero chemicals and zero pollution emissions. "Not only that, the tea farm has always insisted on artificial weeding and loosening the soil. There are 4-5 rounds of weeding time every year, and the labor cost of weeding alone is hundreds of thousands of miles. " Master Song said.
? When talking about fertilization of tea trees, Liu Tengfei took over the topic and said that fertilizer production was his "nightmare".
? Because the tea trees in Shenque Tea Farm do not need chemical fertilizer, they use rapeseed oil to squeeze the remaining oil cakes, and the organic fertilizer is fermented by biological bacteria. Liu Tengfei, who suffered from allergic rhinitis, had an acute asthma attack because he had participated in a fertilization operation, and was subsequently "dismissed" every time in the later stage of fertilizer production.
? In addition to fine management, quality control is also the key. Most tea products are harvested in two, three or more seasons a year, but Shenque white tea is only picked once a year, only at the best time before Qingming every year, and the picking standard of "one bud and one leaf" is maintained. Wu Fei told us that this is in accordance with the laws of biology and nature, which is convenient for the recovery, immunity and nutritional supplement of tea trees in summer and autumn after picking in spring, and ensures the good health of tea trees. Therefore, the output of Shenque white tea is very scarce, and the quality is the treasure of tea. ...
? The quality is consistent, but the market demand is constantly changing. Wu Fei reached out and took a simple and atmospheric tea pot for everyone to see: "This year, our outer packaging will once again usher in' upgrading', and the historic' Shenque' tea farm is also ready for fashion." Wu Fei introduced the samples on his desk one by one. "This year, the tea farm will add brands such as' Shenque Guanshan' and' Shenque Guanhu' in combination with regional characteristics, and the online sales section will also be opened. According to fashion, simplicity and portability, we will create 5T teabags, 5 kinds of teas, 5 times and 5 kinds of experiences to provide consumers with the concept of scientific tea drinking. "
? How to continue to take the "ecological road" in the deepening of the brand? Wu Fei said: "At present, we are deeply developing tea raw materials. We will provide tea raw materials to drive the surrounding villagers to participate in the production of refreshments, tea noodles and tea meals, and further lengthen the tea industry chain; At the same time, we should actively think about the integration of "experiential" agriculture and tourism, make a fuss about the picking experience and processing experience, develop ecological leisure agriculture, activate the "weekend economy", further enlarge and polish the brand of "Shenque", and let the tea farm release more dividends for this land.
? Gift of "Magpie God"
? Speaking of tea garden gifts, Yuxiang Liu has the most say.
? When I met him, he was shuttling through the tea garden with two or three technicians, carefully checking the growth of tea leaves one by one along the tea tree.
? Liu Yuxiang is not tall, slightly fat and a little dark, but she is very careful. He told us that since his father's generation, the Liu family have lived in Gaozhai Village, and they are out-and-out villagers. This elder used to farm for a living. After doing business and odd jobs outside, he just came to work in the tea garden when his development was not satisfactory. With his own efforts and love for this tea garden, he became a "legend" from ordinary villagers to the post of deputy director.
? "I only know work, and my mouth is stupid." I heard that I want to interview him. Yuxiang Liu's face suddenly turned red, and shyness, wriggling and embarrassment were intertwined on her face, which was completely different from the "deputy director" who had just carefully guided the technology. Everyone was immediately amused by this simple middle-aged man.
? As Liu Yuxiang said, he is not good at words, but he is a real "doer". Visiting the tea garden is his daily work, so that he can check the growth of tea at any time. If he finds any problems, he should immediately contact technicians or workers to deal with them accordingly, so as to ensure that there are no problems in the process of tea growth.
? "Don't look at this, it sounds like a trivial matter. It is really not easy to do. It takes at least two hours to walk around every day. Every day, I am the top three in the WeChat sports list. " Yuxiang Liu, who opened the chatterbox, gradually relaxed his nervous mood and told us about his relationship with the tea farm.
? The story began in 2005. Before that, Liu Yuxiang opened a small clothing factory nearby. When business was bad, he would drive around in a van to earn some extra money. The bumpy and unstable life made Liu Yuxiang fall into the confusion of life many times. Later, I heard that someone wanted to rent the land in their village to grow tea. Because he was the leader of the villagers' group, he got in touch with the owner of the tea farm at that time. After a while, the boss saw that he was honest and practical, so he invited him to work in the tea farm and promised to give him a fixed salary every month. "Being stable and close to home seems to be a good job, so after discussing with my family, I officially became a member of the tea farm." Liu Yuxiang said.
? The hardest part is actually in the beginning When he first arrived at the tea farm, his job and his colleagues were to learn the techniques of planting tea seedlings, fertilizing, weeding and controlling pests and diseases from the technicians at that time. Although the work was boring, he still worked for five years. "In 20 10, mass production of tea began, which also made me see hope. Although the sales situation at that time was not ideal, all of us did not give up and continued to work hard at our posts. In the same year, I was assigned to work in the production workshop and started a new round of study in the workshop. Until 2020, I was promoted to vice president of the tea farm ... "Liu Yuxiang's brief narrative seems to be taking stock of the time along the way.
? "In an instant, I spent 17 years in the tea garden, which occupied more than one third of my life. I also witnessed its development from scratch and from scratch. " Looking back, Liu Yuxiang's eyes are a little moist. "I feel very lucky. Although I have done some unsatisfactory business before, after working in the tea farm, I not only learned a lot of tea planting skills here, but also got a promotion and my salary quadrupled. I feel quite satisfied. This year's tea is growing well, and it's almost tea picking season. We are all looking forward to a bumper harvest. "
? Liu Yuxiang's story is typical, but not unique. The establishment of tea garden in Gaozhai Village not only makes one side beautiful, but also makes one side rich.
? Every year around Tomb-Sweeping Day, it is the tea picking season in tea gardens, and it is also the most lively time in tea gardens. Buyers and tourists are in constant stream, and many villagers have become "tea workers", earning extra income by participating in tea picking and making. Some villagers who want to grow their own tea will not only go to tea farms to learn tea production technology, but also provide them with planting technical guidance, help them contact and buy tea seedlings, and use practical actions to drive one side of the people to become rich. The data shows that since 20 13 years, tea farms have provided more than 25,000 jobs for the surrounding villagers, directly driving farmers to increase their income by 3 1 10,000 yuan.
? "People live up to the castle peak, and the castle peak will be rich". In the development of more than ten years, Shenque Tea Farm has practiced the concept of green development with actions, explored the road of scientific development with actions, and written the feelings of benefiting hometown catalpa with actions.
? "Will you leave this tea mountain in the future?"
? "My wife is from Hunan, and we also gave birth to two baby magpies. I think my roots have been deeply rooted in this land ... "
? How to further turn green mountains into Jinshan Yinshan? The story of "Liu Tengfei Gate" and Shenque Tea Farm is still being written.
Author: Wang Mingyuan Guo Xinyu Roya Yang Chen tilapia