Ins style refers to the picture style on Instagram, which is a mobile social application. Its popular picture style is often low in hue saturation, and the overall trend is retro Leng Yan or fresh and clean. Baidu baike
From Baidu Encyclopedia, we can know that INS style is actually a term developed from the picture style of a social platform, which is named because of its distinctive features. So what's the difference between INS style and domestic software style?
First, the color saturation of INS wind is lower, and the color presented is colder. INS-style pictures are often lower in color saturation than domestic social platforms. In fact, you can find that, for example, QQ WeChat, a domestic social platform, often uses some colors that China people like, such as red or green. This festive color is actually more popular with users in China. Those colors with low saturation are actually more inclined to the cultural characteristics of northern Europe, which is also in line with the geographical environment of northern Europe. Their climate is often cold, and because of the small population, it is normal for people not to pursue lively reunion. In fact, with the increasing participation of young people in the development of social platforms, technologies and communication systems, it is too easy for people to meet, but sometimes people will become alienated. At this time, it is understandable that the Nordic INS wind is sought after by people.
Second, the overall temperament of INS style is more literary and fresh or retro. In fact, to put it another way, INS-style things are often more in line with the aesthetics of young people who pursue literary style. Those aesthetics are often not popular, and they will look fresh or retro. Such a unique aesthetic feeling, on the one hand, will have an aesthetic tone that reflects personal temperament, on the other hand, there will be a picture style that itself is a good omen. Although there are similar social styles in China, most of them are lively or pursue a minimalist style.
Third, INS style is simpler, but it can't be simple. In fact, INS style pays more attention to the overall feeling presented by TINT. Often the single object in the picture is not the key point, but the aesthetic feeling of the combination of these items. This is more important. Domestic social platforms have also made this similarity, but they are biased towards landscape painting or modern technology, while INS is actually more biased towards home.