First, ignore the problem of image.
Usually people will choose to open stores in places with large sales volume and dense population. However, if we only consider the location of the store from the perspective of return on investment, we may not be able to maximize the benefits. For infant swimming pools that operate maternal and child products and infant swimming services, we should not only consider the influence of store location on sales volume, but also pay attention to its influence on brand image.
Second, too superstitious about prime locations.
Many businesses have such a mentality that they will not get married unless they are lucky. They believe that opening stores in downtown areas and commercial centers can drive sales with high passenger flow, and opening stores must be in prime locations. As we all know, prime locations are not suitable for all shops. Only when the website reaches a certain scale can it produce the expected benefits. Investors need to think twice according to their own strength.
Third, deviate from the positioning of the industry business circle
When you choose the location of the infant swimming pool, you should pay attention to the different layout of commercial outlets in each area. Where to develop what kind of industry, the city will have a long-term overall plan, which many investors often ignore. Some investors set up shop in the wrong location and went against the trend. They often can't get the support of macro policies and the promotion of the big environment, so they can only choose to quit.
Fourth, enter the competition saturation zone.
Choosing too concentrated store locations will lead to over-saturation of the market. Sometimes, many similar shops located in the same business district seem to have a good business, but in fact they have reached the critical point of competition balance. Every time a new store is added, the market will be more saturated, resulting in insufficient people to eat. Even those who used to make money will start to lose money, so everyone will start a price war.