Two people who have experienced the ups and downs of their careers have undoubtedly become close friends. What did they say at the meeting?
In 2003, Wang Shi first climbed Ailao Mountain.
52 years old, the most elegant industry leader, striding forward;
That year, he lost all his aura and hid in the mountains.
Two people who have experienced the ups and downs of their careers have undoubtedly become close friends. It has been thirteen years since the saplings grew into dense forests.
2016165438+1October 5, no noise. Wang Shi quietly went to Ailao Mountain this time, just like visiting relatives. From the first time to visit Chu Shijian in Ailao Mountain in 2003, this is the fifth time that Wang Shi has visited Chu Shijian in Ailao Mountain Citrus Base. From knee-high fruit trees to dense fruit forests, 13 years has passed, and it has become a special witness of Chu's citrus planting career.
Ailao Mountain, a famous local mountain because of Chu Shijian, has almost become an inspirational mountain with national influence because of Wang Shi's participation, and has become an "exciting mountain" in the hearts of China entrepreneurs. This is just a reincarnation of the zodiac.
13 years ago, in 2003, this was the year when Wang Shi first climbed Mount Everest. It was the high-speed development stage of Vanke Group, of which he was the chairman, and it was the time when Wang Shi made great strides in his life. At the age of 52, he was the most elegant entrepreneur in China. For Chu, this is another starting point of his life. Not long after he got out of prison, he "hid" in Ailao Mountain. He only contracted the orchard completely in the first year, the land was just planned and the fruit seedlings were just planted. A few years ago, the head of a state-owned enterprise with unlimited scenery, also known as the "tobacco king", became a farmer who planted fruit trees. He was 76 years old that year, too old.
Wang Shi's phrase "resilience of falling to the bottom" pushed Chu Shijian back into public view. From that day on, Wang Shi became one of the people who knew Chu Shijian best. He and He have no intersection, and their age difference is more than twenty years, but it doesn't affect them to become friends at all. -Friend, this word is really extravagant for entrepreneurs who have come all the way from the business war in blood shed.
When I saw Chu Lao again, Wang Shi wrote: Ailao Mountain was covered with sugar oranges from Huang Chengcheng. With the help of the power of "+Internet", the story of his struggle with fate in his later years was sent to every corner of the country with "inspirational oranges". Remember that side, he seems to have more white hair and his legs and feet are not as flexible as they were a few years ago, but his voice is still loud and his waist is still straight.
"Mr. Wang and I have the same view on many enterprises. I know Vanke, and I appreciate Wang Shi's management style. He is very capable. " Chu Shijian said in public. In private, he said, "I have a friendship with Mr. Wang Shi, and I trust him very much."
A few years after the oranges planted by Chu were first sold, Wang Shi bought some more or less and distributed them to Vanke employees. "No matter what the taste is, eating is an inspirational spirit of Chu Lao."
At the end of 2065438+2005, Wang Shi began to face the "dispute between Wanbao and Wanbao". At the worst of the storm, Chu asked his granddaughter Ren to bring a recording: "Brother, this matter worries me, but I believe you can handle it." The family said that Chu was very concerned about the news of Vanke because of the accident.
Time always disappears quietly. In the past ten years, Chu's orange orchards have increased day by day. First, it sold word of mouth in Yunnan, and then officially went to Beijing on 20 12, and began to sell it all over the country on a large scale. Originally named "Yun Guan", the brand of Chu Orange was spontaneously called "Chu Orange" by consumers, which is the recognition of Chu Shijian and his products. Start a business at the age of 76 and become an industry master again.
Vanke develops at the speed of light. By the end of 20 15, it has developed into an international enterprise with a scale of nearly 300 billion, and it is truly the first real estate enterprise in the world. Vanke's house and Vanke's property are all shining brands in this industry. Under the leadership of Wang Shi and Yu Liang, Vanke has become the most modern enterprise in China, with the best professional manager team in China.
However, from 2065,438+05 to 2065,438+06, Chu and he were not smooth sailing.
After three years of favorable comments, Chu Orange encountered large-scale negative comments on the Internet for the first time, and the quality of Chu Orange, which Chu has always been proud of, was questioned. "The fruit is small" and "the fruit is light" ... the emotions of consumers pour out. 20 15 12, Chu apologized in Beijing Evening News: I really didn't do it well this year.
Wang Shi's troubles are well known. A few months later, the so-called "Wanbao dispute" evolved into the Spring and Autumn Period and the Warring States Period. Under the chaos, the most injured is the protagonist of the incident: Vanke Group and its founder, the founder and defender of corporate culture.
……
Therefore, this meeting seems to be quite different from usual. This time, Wang Shiwu went to Ailao Mountain. This is the fifth year that Chu Orange has gone to the whole country.
In the past year, Chu Shijian rarely went out, basically at his home in Yuxi and Chu Orange Base in Sa Jia Town, Xinping County. Last year, his trip included several other bases in Chu Orange. Because he was going to "see the land", he felt that his grandchildren who were in charge of those bases might not be fully mature, so his grandfather had to help him with advice. But this year, he seldom goes. First of all, he feels old. Second, the oranges sold online last year were complained by consumers about their small size. He was very upset. He has been making products for half his life and is rarely criticized. So he decided to go out less this year and see few people. "Try to solve the problem."
Zhu Shi Jian will be 89 years old by the end of this year. According to the custom of China people, he is a 90-year-old man, but he himself, including people around him, rarely associates the specific number of 90 with him. He's still working. At present, the operator of the 3,200-mu fruit forest that provides Chu oranges to the market only reports to him, and only he can make the most important decision about planting Chu oranges.
"His decisions are sometimes scary," said the homework supervisor. This year, 89-year-old Chu made a drastic decision: cut down 37,000 fruit trees!
Last year, the oranges sold online suffered from quality spit, and consumers complained that oranges were small and tasted worse than in previous years. Chu Shijian listened to his granddaughter and granddaughter-in-law. "I'm in a hurry." After the Beijing Evening News publicly apologized, he didn't sleep well for several nights in a row, and the quality of fruit declined. Fruit farmers say it was caused by several intensive rainstorms. For agriculture, it depends on the weather. Which family didn't celebrate the New Year? Therefore, the fruit farmers and technicians in the base feel excusable. However, Chu Shijian believes that fruit farmers and technicians are looking for their own steps. "We deal with the land every day, and naturally we know the new year and the new year, but where do consumers know?" He is really rich, and the products you give him will be worth the money. "
The natural rainfall of 20 15 is an important reason. In addition, in recent years, the fruit trees have become more and more mature, the crown is getting bigger and bigger, and the density is getting bigger and bigger, which also affects the light and ventilation of fruit trees.
After pondering for several days and holding several rounds of meetings, he made a decision: cut down trees and trim them. He gave a specific data: the spacing of fruit trees must reach 3 meters, and all those below 3 meters should be cut down. According to the operator's statistics, there are currently 230,000 fruit trees in the 3,200-mu fruit forest. If the plant spacing must be 3 meters, 37 thousand trees will be cut down, that is, about 2000 tons of fruit output will be cut down. For fruit farmers and operators whose output is linked to their own income, this round of tree cutting is really on the cusp. However, no one dared to say it. Quality is the life of boss Chu. He said that if you chop, you can only chop.
It was 37,000 trees that were cut down, actually cutting off 20 to 30 million income. According to Chu's vision, in the prosperous period in the future, there will be only 60 trees per mu, and "40 trees are all abroad at present".
"This decision can only be made by me." Chu Shijian said firmly. In terms of yield and quality, Chu Shijian chose quality without hesitation. He decided not to raise prices this year: "I didn't eat well last year, so I must eat enough this year."
Since autumn, fruits have begun to appear, which is obviously larger than last year. Chu Shijian has insisted on going to the orchard once a week since the beginning of spring. After hanging the fruit, he always carries a caliper with him to measure the diameter of the fruit at any time to see if the fruit size of the same fruit forest has changed compared with the same period last year. "He remembers all the figures of last year, so we don't need to remind him." The staff around me said.
By the end of 10, Chu was completely confident. Last year, he averaged 8 oranges a kilogram, and this year, the Chu orange base achieved 5 oranges a kilogram. Moreover, due to the adjustment of phosphorus and nitrogen in the fertilizer, the sweet and sour ratio of the fruit is more suitable for the taste. "If the sugar content of fruit is around 1 1 and the acidity is around 0.3, the taste is the best." Chu Shijian told the author.
The name "Chu Orange" has been called in the market for many years, but the official brand has always used "Yun Guan". This year, I am full of confidence in oranges. The brand name of "Chu Orange" has been officially launched, and the outer packaging has also taken on a new look. The box is printed with the image of Chu Shijian wearing a straw hat, and a series of figures surround his image: 5 1, 62, 66, 7 1, 74, 84, which are several key years in his life:
5 1 year-old, 1979, Chu Shijian officially became the director of Yuxi cigarette factory;
62 years old, 1990, was awarded the title of Top Ten Entrepreneurs in China;
66-year-old, 1994, was named "Top Ten Reform Man of the Country";
7 1 year old, 1999, sentenced to life imprisonment;
74-year-old, released on medical parole in 2002, began to grow sugar oranges;
At the age of 84, in 20 12, Chu orange entered the Beijing market on a large scale and began to be sold nationwide.
-It is said that this packaging design won the international design award, and the Chu Orange operation team obviously spent some time thinking.
Chu Shijian pays attention to the quality of fruit at the front end of production, and at the back end, he asks his granddaughter and granddaughter to make the fruit selection equipment the most advanced in the country. "Only oranges with a certain number of grams and a certain sweetness and sweetness will be set as oranges by the computer, and they will go out from this sorting port and enter the orange packaging box. Other unqualified products will go out through another sorting port, and we will handle them separately, "said Li Yaxin, granddaughter of Chu Shijian, head of Chu Orange Operation, beside the new sorting assembly line machine that has just invested more than 5 million yuan. This year in Yuxi, Chu orange will be sorted and processed with new plant and equipment, with a processing capacity of 1 day, 300 tons. In addition, the production plan of not from concentrated juice, which has been shelved for many years, will also start at the end of this year or early next year. Processing off-grade into juice to avoid unnecessary waste is a plan made by Chu from the beginning of planting oranges.
After a year of hard work, Chu has a careful plan, waiting for the full arrival of the sales season.
He is also waiting for Wang Shi. In the past three years, whenever oranges are ripe, Wang Shi will take his colleagues or friends to visit Chu Shijian. It is like a happy sharing and an opportunity to sum up the past year.
This time, Wang Shi took dozens of "big troops" to visit Shi Jian, Chu. However, this time, he looked a little tired, because in the morning, he also participated in a rowing competition: 20 16 boat entered the Dianchi Lake "Deep Diving Cup" rowing friendly match. He first made a speech as the chairman of the Asian Rowing Association, and the next minute he changed into sportswear and started a competition with the players. The team he led finally won the second place.
Wang Shi has been the chairman of the Asian Rowing Association for more than three years. During these three years, because of his unremitting efforts, this sport became popular in many cities in China. The most intuitive figure is that more than 130 rowing clubs have been established in these three years. As the president of the rowing association, this is a report card to be proud of.
Wang Shi is the first chairman of the Asian Rowing Association who is a non-professional athlete, but this does not affect his investment and enthusiasm. Just as he once led the mountaineering craze and sports craze in China alone, Wang Shi and Vanke under his leadership really made great contributions to optimizing the lifestyle of urban people.
In his speech at the beginning of the rowing competition, he played a joke with two "little" friends in Yunnan: Jin, another entrepreneur in Junfa Group, said, "Look at their bodies and you will know the benefits of sports. You two stand up and show it to everyone! "
He is obviously relaxed and one of the older players in the competition, but it doesn't affect him to lead the team to win the second place.
Get on the bus in the morning and go to Chu orange base in the afternoon. It takes about four hours from Kunming to Xinping Daisa. No wonder he is tired.
Everyone knows that his troubles are not over yet and the capital market is cruel, but no one seems to ask about Wang Shi. It doesn't matter what the result is. Wang Shi's situation speaks for itself.
When he arrived at Chu orange base in the evening, Chu waited for Wang Shi at the intersection as usual. Every time we meet, we just smile and shake hands Recently, Wang Shiyang gave two hugs. Chu Shijian patted Wang Shi on the shoulder: "I heard that you had a game today, and you worked hard." You eat first, and then we can talk alone before the meeting. "
In Chu Orange Manor, Wang Shi and Chu Shijian talked alone in their humble office for more than an hour, and no one knew what they talked about.
The next arrangement is Wang Shi's style: night communication. He held a forum with dozens of entrepreneurs, public welfare workers, artists and Chu. Wang Shi made a guest appearance as the host, please ask questions to Chu.
"Chu Lao, what do you think of the current entrepreneurial fever?"
"Entrepreneurship is a good thing, but don't worry, a hammer can't produce good results."
"The old man's house, the fruit of other bases of oranges has begun to mature, and it will reach 60,000 tons in two years. What about sales? "
"We concentrate on selling oranges and don't do other chores. As long as the quality of oranges is there, I believe that sales and profits are guaranteed. "
"Hey, why do you want to cut down more than 30 thousand trees this year?"
"I am a person, others can take advantage of me, but I don't take advantage of others. The most important thing in business is to be a man. No matter for myself or for future generations, I only have one request: don't let others suffer. "
Wang Shi sat beside Chu Shijian and nodded.
"I didn't expect that in addition to industrial manufacturing, Chu Lao was also self-made in agriculture. This is a completely different field and gives me another impact. " Wang Shi admits that Chu Lao has the best spirit and quality of traditional private businessmen in China-craftsman spirit, independent personality, continuous innovation and contribution to society. This is inseparable from the red land of Yunnan. In China, Yunnan's business culture and the business class born on this basis are very unique, which is very valuable wealth. This time, I took the opportunity of visiting Chu Lao to invite business school professors to sort out cases, dig deeper and explore the inheritance of family businesses. At the same time, I hope to establish a Chu Shijian Museum in Yuxi.
This is the scene of Wang Shi's fifth visit to Ailao Mountain.