Here are three criteria for giving gifts:
A, combined with their own characteristics or product characteristics, to stimulate their own advantages;
B, spend a little money to do big things;
C, create surprises for customers, can meet the demand.
Well, in order to better explain the three criteria of gift giving, here is an actual case, I hope you like it.
Because Yangcheng Lake hairy crabs are delicious, it's a big talk to the west. There are many crab brothers in the market who fake Yangcheng Lake hairy crabs, but customers don't know how to identify them. Here comes the opportunity to read and tell stories.
1, combined with its own characteristics or product characteristics, to stimulate its own advantages;
2. Spend a little money to do big things;
3. Create surprises for customers and meet their needs.
Well, please think about it. If you give your customer a thoughtful little gift, then "combine your own characteristics or product characteristics to stimulate your own advantages." How does this article apply to the sales of hairy crabs?
We sell Yangcheng Lake hairy crabs. According to the product characteristics, it is great to send customers pet crabs, such as Vietnamese mini-flower crabs, Thai red mastiff, Chili crabs, fiddler crabs, watermelon crabs and hermit crabs. It looks cute, and it's also on Taobao, ranging from a few dollars to a dozen dollars each.
There are three ways to meet customers:
1, feng shui is like a crab on a cloud, rich and prosperous, and auspicious everywhere, so as to bless customers' financial resources;
2. Most customers in charge of group procurement are around 40 years old, and most of their children go to primary school. Children are curious about raising small crabs. It is the right time to write an essay on "A Crab Came to My Home". We should make suggestions to customers on this matter;
Thank customers for coming to see us. Thank you. The homonym is crab crab to thank customers for their love. Of course, when we are away from home, we can also send a short message to our customers on how to raise crabs well. Customers naturally don't delete text messages. If they don't delete it, we're halfway there.
Few customers keep crabs, so we have five advantages in sending pet crabs:
1, in line with the identity of selling hairy crabs, you can win a good favor and kill two birds with one stone, but if you are making red wine, it is inexplicable to send a pet crab;
2, customers see pet crabs every day, it is easy to think of us, can leave an impression on customers;
3, the price is cheap, affordable, accepted by customers, without any psychological burden;
4. There are chat topics in the follow-up. For example, if we call our customers again, we only need to talk about the breeding of pet crabs with our customers, which is a lot of fun;
Pet crabs are beautiful, lovely and fresh, and they eat everything and are easy to keep. Hehe, it is beyond imagination that pet crabs can live 15 years.
When you meet a customer for the first time, you can give him a beautiful hermit crab and talk casually around the topic of pet crabs, which will easily open up the sales situation. Even if the customer wants to refuse, will his children refuse? To say the least, the customer really refused, which is easy to handle. We give our customers a copper crab key chain, which is made of brass. Feng shui is exactly the same. Will the customer still refuse?
When you meet the customer for the second time, you can also prepare a second small gift for the customer. Think about it, what other small gifts can you give?
As the saying goes, crabs are tasteless when served on the table. Shanghai people eat 50,000 tons of hairy crabs every year, which can be said that everyone likes it. Then we will send a set of eight tools for eating hairy crabs. At that time, a set of ten to dozens of dollars was cheap, and customers had actual needs. I don't think customers will refuse.
It is not enough to give crabs tools. You should continue to tell stories to your customers. For example, tell us vividly the six cooking methods of cooking crabs, and customers will definitely love to hear them. As soon as you open your mouth, sorghum wine and glutinous rice liqueur will join hands to brew live crabs and make a drunken crab dish. Hehe, maybe at some point, the client's salivary glands began to secrete.
Brother Crab took my advice, telling stories+giving small gifts, 10 billing 400,000 a day, and the Mid-Autumn Festival sales performance doubled compared with last year. Ok, speaking of which, do we think it is really difficult to do sales? We can't cope with customers because we are still growing up. Please take a look at the book "Earn 8.5 million in 3 years, you can copy it". When you understand it, you will become a sales expert.
00000000000000000000000000000000000000000000000000000000000000
Some cases:
1. How do outdoor bus advertisements find target customers? ?
2. How to get rid of the difficulties in the sales of new houses in real estate? ?
3. How to quickly open the regional market of auto parts? ?
4. Customers are all bosses. What do you talk about every day? ?
5. How to open the market by intelligently purifying small household appliances? ?
6. How to open the market of "agricultural products-high-priced vermicelli" in small counties? ?
7. How should spot silver telephone sales arouse customers' interest within 10 second? ?
8. The confusion of the new real estate agent?
9. How to develop elevator advertising business in the county?
10. How does the logistics business tear off a piece of meat from competitors (industry leaders)? ?
1 1, building materials industry training, how to find the dealer boss? ?
12. How should the entertainment and audio business open the sales dilemma? ?
13, how to quickly improve the sales ability of detergent to sell Xiaobai? ?
14, selling ERP software by telephone, but I have been unable to open a bill. What is the problem?