By 1949, New China was founded, and the newly established Northeast Film Studio filmed animation works such as Dream. After that, Shanghai Animation Film Studio had to be mentioned about domestic animation, but before that, Shanghai Animation Film Studio actually moved and merged with Shanghai Film Studio as early as the 1950s.
1956, General Pride and Magic Pen laid the foundation for the animated film of China School. After 1958, China animation filmed the paper-cut animation "Pig Eight Rings Eat Watermelon", which can be said to fully show the inside story of China's traditional art, but at the same time, this comic style that overemphasized art and education also laid the groundwork for the gradual decline of domestic animation. But it can be said that there is no doubt about the artistry of these China academic animations. Later, they produced Fisherman, Jigong Fighting Cricket, Golden Conch and so on, all of which were animation works represented by folk art, so it can be said that China animation in this period was still very national. From the artistic level, if only from the picture, it is indeed a high-level production, and the animation works produced at that time have extremely distinctive national style. It can be said that the art films at that time were indeed full of artistry. However, these artistry will become unmanageable after this, and it will become more and more difficult for art to integrate into the commercial mechanism.
After that, many traditional ink paintings in China were put on the screen, and The Little Tadpole Looking for Mom was greatly recognized internationally. 1963 Swiss 4 1 Locha International Film Festival won the Silver Sail Award for the short film, and was later recognized by other awards. After that, the charm of ink painting swept the award mechanism of various countries to a certain extent, but it did not form a wide market recognition. However, I have to admit that the artistry of comics was really good. But the glory of the past does not mean failure in real life. China's animation pays too much attention to artistry, or only pays attention to the style of the picture, but not to the depiction of the script. Many animations are enlightening, even a Romance of the Three Kingdoms and The Journey to the West is enough, and there are few other stories. This also laid a good foundation for animation works to enter Europe, America, Japan and other countries.
In the mid-1980s, a large number of foreign animations produced by highly mature industrial mechanisms began to enter the mainland of China, which actually recovered their costs at home and abroad. When the animation produced by this creative program with perfect industrial mechanism attracted a large number of people's attention. The crisis of domestic animation began to appear. The weakness of overemphasis on artistry and lack of perfect industrial mechanism has been completely exposed in front of Japanese and European and American animation. The failure of industrial mechanism lies in the unreasonable positioning of animation. The positioning of animation works is sometimes very important, and simply emphasizing the artistry of winning prizes cannot guarantee its competitiveness in the market. For a long time, Chinese animation artists have always emphasized the artistry of domestic animation, but neglected the positioning of animation audience (our animation audience is always children, but in fact, animation audience should be multi-angle, he can be adults, old people, and animation audience can be multi-faceted). In the era of information media explosion, few people can allow others to do so. The educational function accumulated before has become a weakness here. A large number of artists think that this is only for children. This understanding actually proves that we have not achieved the expansion of animation audience for many years, which is of course related to the imperfect industrial mechanism, but also from the producers' own ideas. In fact, this is a manifestation of historical continuity, just as we say that we are from China, in fact, most people's parents are from China. As a domestic animation, the shortcomings are all advantages in the original work, but it is hard to accept in this era of information explosion.
At that time, although a large number of animations produced by Shanghai Animation Film Studio had distinct artistry, they did bring good memories to a large number of people. But looking back at the lost domestic animation, in fact, many of them are short films. Many domestic animations don't even have a good script, and there is no cost for long-term production. Live on some traditional stories of China. Of course, it is undeniable that short films are a foundation that every young person should have, but we should also see that for a long time, domestic animation has not formed a rational understanding of animation, and there are few such long and sensational animations. Without a good commercial operation system, a large number of animations can't be recovered after they are made, which makes it impossible for many animators to put money into domestic animations.
Another factor is poor operation, because a large amount of capital investment can not bring rich benefits to businesses, and animation itself has not formed a real industrial mechanism, and there is no good assembly line to support it, just blindly making, not knowing the development of its related industries. Of course, there is a reason for this, because domestic animation did not form a good atmosphere at first. There is no good effect in an audience. Imagine that if Journey to the West can make a toy that looks like Transformers, it doesn't necessarily mean that it won't make money. On the contrary, toys and animation have a more or less relationship. The most important fact is how to use all kinds of space to see the development of China's animation in a three-dimensional way. It can be said that the first thing to be improved is to establish a perfect industrial mechanism, with which some good works will appear. We can't always hope that the money of the merchants hasn't been recovered, and we also hope that the merchants will invest in the second part. As the primary task of animation in China, it should be to improve the industrial mechanism and operate animation as a commodity. There is no need to operate animation in a fixed plot forever, and it should not be positioned completely from the perspective of children. Because it will lose a large audience. China animation should learn from Japanese and European and American industrial mechanisms, and its audience is multi-faceted. One animation can be watched by children, and other animations can also be watched by adults. In short, animation should be an all-round open art, and people of all ages should be able to find themselves in animation.
Now is actually a complex state of mind. On the one hand, I reflect on domestic animation, on the other hand, I don't know my own direction. Look at the animations in recent years, almost all of them are Japanese and American animations, and even say that they want to imitate crayon Shinchan. This is actually completely irrational behavior. As an organized and standardized business mechanism, it should not make such a stupid hype direction (besides, Crayon Shinchan is positioned at the age of 18 to 22). 3000 episodes of animation can't explain anything. 3000 episodes of animation can only show that it is a work of 3000 episodes. It seems that domestic animation seems to be more and more interested in length. It seems that we are really lost and we can't see our route more and more. All this needs a formal business operation system to support. Without a good industrial mechanism of animation production, it is difficult to form an effective creative environment and market value.
Although domestic animation seems to have gradually improved in the second half of the 1990s, these improvements can't really push domestic animation to a climax in a certain period of time. Don't brag about the rise of domestic animation. To know that the rise needs a process of development, in the field of animation, China's industrial mechanism has just started, and it takes time. The formation of style also takes time. We really hope that the era of falling pies in the sky will come back to us one day, and we look forward to the return of that moment. Although we know it takes time. But for the moment when domestic animation rises, we hope we can wait.
Excuse me, are these what you want ! If not, I'll find it for you!
Firmly support domestic animation!