Sophia's market positioning is low-end people. Sophia's plates come from a variety of sources, classified according to grades, including plates from the Northeast Lvshui River, plates from Fujian Daya, and some imported plates. Its main models are Green Water River and Daya Plate. Hinge hardware is also classified, including Sophia's own brand hinge and Blum's hinge; Sophia's purchase methods are more diversified, and customers can choose according to their spending power.
Sophia focuses on product research and development, process design, production numerical control system construction, refined management and deepening the accumulation of distribution channels, and gradually builds core competitiveness. Sophia's home decoration soft decoration collocation is not simple furniture stacking, but pays attention to the consideration and design of living aesthetics. Fresh and simple Nordic style, low-key luxury Italian luxury style, or correct and elegant neoclassical luxury American style can all find their own home formula.
Customized furniture can be considered from the following aspects:
1, environmental protection materials: mainly depends on whether the board is made in China or imported, and whether the edge sealing adhesive is made in China or imported (recommended board, imported Austrian Aiger board, German Jinniu, Henkel adhesive). Whether to sign an environmental protection contract with customers.
2, process details: mainly depends on the manufacturer's equipment, whether it is all imported high-end automation professional equipment, or some imported equipment. The quality of mechanical equipment determines the quality of product details.
3. Hardware fittings: At present, the standard products are mostly Austrian Blum hinges, and the high-end brand is German Heidi Shi. The basket-pulling series are basically made in China, and only some high-end brands use German Case BMW and Swiss Berg. Riding and smoking are basically Austrian Blum. Support is generally domestic brands, and high-end products use Blum high-end support products. But these are basically optional.
4. Design concept: whether the product design is original or copied, whether it follows the latest fashion trend or imitates the trend.