History of Hongtashan Mountain

Hongta Mountain was named after the White Pagoda of the Yuan Dynasty that stood at the top of the mountain. Hongtashan was originally named Baita. Wenbi Mountain is located about two kilometers southeast of Yuxi City, Yunnan Province.

Hongta Mountain was built in the Yuan Dynasty and rebuilt in the 19th year of Qing Daoguang (AD 1839). 1958, the White Pagoda was painted red and renamed "Hongta Mountain", and the scenery was changed to "Hongta Zhao Hui".

The tower body is made of bluestone and filled with earth. It is a solid tower with dense eaves structure and eight directions and seven levels. The tower is 35 meters high, and the attic-like tower body shrinks upward step by step. There is a Buddhist niche on the fifth, sixth and seventh floors in the west, and each niche has a bronze Buddha statue of/kloc-0.

Extended data

Hongta Mountain can be divided into "Big Hongta Mountain" and "Little Hongta Mountain". The cigarettes produced by Yuxi Tobacco Factory are named Hongtashan, and the newly established cross-industry and cross-regional hongta group, with cigarette industry as the main body, is also registered as Hongta. 198 the national famous brand evaluation was 38.6 billion yuan, ranking first in the country. 1September, 984, it was listed as a municipal key cultural relic.

In September 2005, "Hongtashan" brand won the title of "China Famous Trademark" again; In July 2006, "Hongtashan" brand cigarette label was awarded "National Top Ten New Tobacco Labels Gold Award" by the National Tobacco Label Design and Collection Review Committee.

In September 2006, "Hongtashan" was named "Top Ten Dream Brands of China Tobacco"; In September 2007, "Hongtashan" brand won the annual award of the second Asian Brand Festival; From June 5438 to February 2007, the annual sales volume of "Hongtashan" brand broke through 1 10,000 cases in one fell swoop, hitting a new record high.

20 10 3 18, Hongta brand won the honor of "Top 500 Chinese Brands" in the "Top 500 Chinese Brands" selection activity held by the World Brand Value Laboratory, with a brand value of1265438+33 million yuan.

Baidu Encyclopedia-Hongtashan (introduction of scenic spots)

Baidu Encyclopedia-Hongtashan (brand profile)