Company logo is the core part of the company's visual identification system, and it is the image induction and symbol refinement of the system. Through the combination of abstraction and concreteness, a highly concise graphic symbol is finally created, which can not only show the company's business philosophy, but also be convenient and consistent in practical application. If you use a person's image as a metaphor, the company logo is equivalent to a person's five senses.
The company's brand logo is a kind of "visual language", which conveys some information to consumers through certain patterns and colors in order to identify the brand and promote sales. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty. Therefore, in brand logo design, besides the most basic graphic design and creative requirements, we should also consider marketing factors and consumers' cognitive and emotional psychology.