Let me introduce my own experience in opening a shop. Many people have asked me about my experience, business skills and so on. But I personally have no experience in independent operation of clothing management, but I have helped my relatives and friends to run it, plus my own marketing experience, but now I am actually a little afraid of my own conceit. This is also a big reason why I started to run this small shop first. Having said that, I have to do it myself to know whether those are fictional or theoretical. So the opening of this small shop has been under great pressure. Since the official opening of 1 1 in May this year, I can finally breathe a sigh of relief when writing this summary. The location of this shop is not ideal. Although there are people, the flow of people is very fixed, and the residents of the community pass by the vegetable market. Their consumption habits and economic ability are not very high. In these 20 days, the highest sales volume is close to that of 600 yuan. It is closed for at least one rainy day. Stable every day, reaching above 300 yuan. The predecessor of this store is also a foreign trade clothing store (for both adults and children). They often closed for several days, so they closed after four months. Many people think that this shop is "bad feng shui" and is not suitable for clothing business. Now basically from this perspective, this view has been broken and it is successful. The original positioning seems to be right. The clothing quality in the shopping mall is as good as that in the brand shopping environment, but the price is half lower. Attract people in the community. This seems quite correct. People in the surrounding community bought it. People from the surrounding villages seldom come because they can't accept the price and style. But what I didn't expect was that the staff around here, such as supermarket salespeople, post office hotel restaurant owners and staff, are also a large customer base. Occasionally, those who come to the hotel for accommodation training are big customers and will buy many sets to take back. Therefore, when choosing stores in the community, you can consider places with convenient transportation outside the community. When families in the community buy children's clothes, many people don't go to the busy business district to find trouble, but the children need them and will buy them immediately. Therefore, many small things should be considered when shopping, such as underwear, vests, socks, saliva towels and so on. Gifts for other babies' clothes are in great demand. I thought there would be fewer people giving gifts after June 1st. In fact, people thank families with children for sending clothes. Children's birthdays, or old people will bring clothes when they go home. There are also many young people who buy gifts. They like their children to miss their lives, and they also come in and buy them for their relatives' children. People who buy gifts pay special attention to styles, and they will buy anything that is fun or high-end. I like a complete set of clothes, and a higher price is acceptable. When mothers buy clothes for their children, they will first look at whether they are comfortable and cool, and many clothes that are inconvenient to wear will not be considered. I didn't expect so many gifts and clothes that people came to buy them almost every day. These two groups of people should be considered separately when purchasing goods. Zhu An