The main colors of traditional funerals in China are white and yellow, so they are also called white events, as opposed to red events. With the belief and economic situation of the deceased, the whole process is often accompanied by related Buddhist, Taoist or Feng Shui ceremonies.
The main process is as follows:
Xiao Di: Wash the body and put on the shroud. This step should be done as soon as possible, even sometimes before the end of life. Because in a few hours, due to the death of muscle cells, there will be a phenomenon of limb stiffness called rigor mortis, which will affect the wearing of the shroud. Shrouds can't be made of leather, because it is traditionally believed that the dead will be reincarnated as animals.
Funeral service: formally inform relatives and friends near and far about the time, circumstances and funeral arrangements of death. There are often strict conditions and order regulations.
Funeral: relatives and friends come from other places to attend the funeral, bringing gifts, presents, elegiac couplets, wreaths, etc.
Where is the "internet plus" road of funeral industry;
According to the data of official website, china funeral association, the number of deaths in China is close to100000, increasing at the rate of 7‰ per year. According to statistics, in 20 15 years, the population over 60 years old in China exceeded 200 million, and the growth rate of the elderly population was 16.5%. China funeral association 20 14 predicts that the consumption of funeral industry in China will reach 600 billion yuan in 2020 and 1 trillion yuan in 2023.
Some insiders said that this industry is profiteering. The financial report of Fushouyuan, a 20 16 listed company, shows that the company achieved operating income of12.68 million yuan and profit of 448 million yuan, of which the gross profit margin of cemetery services was as high as 8 1%. Fucheng's gross profit margin of funeral business reached 84.84% last year.
The blue ocean of the funeral industry has made many Internet companies like "The Other Side" constantly involved. Ding Daoshi, executive director of Speedway Research Institute, said that as early as ten years ago, the Internet was just a tool and channel.
It has been discussed that the funeral industry should do some marketing promotion and publicity through the Internet and later cemetery management. Around 2005, after the concept of "internet plus" was put forward and penetrated into every industry, "Funeral+Internet" began to become a trend.
People's Network-From Birth to Death: Where is the "internet plus" Road for the Funeral Industry?