Let’s talk about why the Cadillac CT6 never sells well?

Bitcar Original I borrowed a Cadillac CT6 half a month ago. Once I went to wash the car, and the older brother said while washing it: "Cadillac CT6, this car is really big." Then I asked him: "How much do you think this car is worth"?

“It’s only about 300,000 yuan. If it’s more, I’ll buy BBA. And Cadillac doesn’t hold its value very well, so I’ll choose second-hand.”

You see, this is a passerby’s impression of Cadillac, so I’m not surprised why the entire CT6 series has discounts of more than 100,000, but the monthly sales are still only over 1,000. You are big, equipped, and cost-effective , but we just don’t recognize it...

Let me talk about my experience this week first. This CT6 is a top-notch machine, such as rear wheel follow-up steering, MRC electromagnetic suspension, The rear entertainment system, streaming media rearview mirror, rear sunshade, seat massage, etc. are all available. Although not many people will choose the top configuration, if you get these configurations for around 400,000, it is quite worth it to be honest. On the 5 series and E level, it’s expensive.

The body size of CT6 is a big advantage. The length, width and height are 5223/1879/1492mm respectively, and the wheelbase is 3109mm. It is almost catching up with the Mercedes-Benz S-Class, and is used to compare with the 3 Series and A4L at the same price. , C level is simply too bully, even playing ES and S90 is no problem.

Another benefit of the large size is that it enhances the momentum of the entire car. Once you park there, you will have a face, and the large invisible air intake grille on the front of the car is very domineering, plus it has a very The distinctive headlight shape can be said to be a fusion of business and fashion.

In short, you can hardly find anything dissatisfying about this car based on its appearance. Moreover, I met an old model on the road a few days ago. After looking at it carefully, I felt that the new model is much more refined.

The interior workmanship is very good, and you don’t have to worry about the materials. The leather and wood grain veneers are all piled up for you, but it feels very old-fashioned, not to mention BBA, the overall atmosphere of the Lexus ES interior They are all younger and more energetic than it.

The buttons on the steering wheel are very rich, and it is very convenient to control the central control screen and driving assistance systems. In addition, its car system is easy to use, and you will not complain about its functions and smoothness.

Let’s talk about a few configurations:

The streaming rearview mirror is equivalent to a mobile phone camera with a wide angle, which allows you to see more information from the rear, but this is basically not available. What a sudden change, the picture looks quite natural, the definition is great, and it has a texture, sometimes it’s like a short movie is playing inside.

The rear entertainment system, but the experience of using it in this car is not very good. First of all, the clarity is too poor. I can’t stand it in 2021... Secondly, the functions are lacking, and It can only be operated with the remote control, which is not very sensitive. I basically can’t use it when I’m sitting in the back seat.

The space is average according to its size, and the bulge in the middle is also very high, but it is already beyond the scope of adequate use. The rear seat massage is a good configuration. When the function is turned on, it makes people feel happy. The point and strength are very comfortable, and car owners no longer have to run to the bath center.

The rear wheels follow the steering. When the front wheels turn, the rear wheels turn together to reduce the turning radius and make it more flexible. I think it is very useful on this car. After all, it is a bit too big. Longer. The effect is pretty good, and some can be reached by just turning around, which is much more convenient.

Let’s talk about driving next:

I won’t report the parameters of the 2.0T engine. Our measured acceleration time from 100 kilometers to 100 kilometers is 8.3 seconds, which is definitely enough.

However, the starting response is still slow and the car does not follow at low speeds. It makes people anxious when traveling in the city, especially when stopping and following cars.

But after this range, when the turbine starts to intervene, it becomes much smoother, and it feels easy to increase speed. The lightness makes people forget that they are driving such a large car. When accelerating hard, the power is It's quite fierce at first, and the acceleration feeling can last until after 100km/h. Although the tonality of this car determines that car owners generally won't drive it so fiercely, the abundant power reserve does make people feel confident, and it is necessary. I can also practice with you.

Electromagnetic suspension is only available on top-end models. It makes the chassis of this car quite outstanding in terms of comfort and luxury. I also tried the ES300h that week, and the driving texture of the CT6 was obvious. It is thicker and heavier, and it makes people feel calm when overcoming potholes and unevenness on the road. This is the confidence that a luxury car should have, but I have not tried the non-electromagnetic suspension version, so I don’t know how different it will be from this one.

But after all, given the size of the body, don’t expect too much in terms of handling. The posture and flexibility in corners are average, but these are not the main considerations, so they are not a problem.

The sound insulation of this car is also very good. Except for the rapid acceleration of the engine, its presence is not obvious in other situations. Road noise and wind noise are also quite satisfactory. In short, what it transmits to you is very good. American-style heaviness and high-end feel.

Summary

So the poor sales are due to the car itself? I think it is definitely not the case. Let’s take the CT6, the more popular 28T luxury model, to catch up with the big discounts. , the price is about 340,000, and the next one equipped with 28T elite model is almost 320,000. At this price, you can buy the C260 standard axis, A4L 40 luxury dynamic, 325iM sports package (barely) and ES200 entry version, and these Compared with other cars, CT6 has many advantages in terms of product capabilities. If you like big cars, have business needs and pursue cost-effectiveness, this car is very suitable for you to buy.

But the reality is very skinny. Everyone says that Mercedes-Benz sells the standard, but why not BMW and Audi? When facing these second-tier, third-tier luxury and ordinary brands, car logos are the core competitiveness, and domestic consumers care too much about brand and reputation when buying cars. This is an insurmountable gap.

If it were me, given this budget, I would also look at Mercedes-Benz and BMW; not only cars, but also other things, a pair of AJ1 replicas, sneakers from decades ago, no technology at all The content is mediocre, but the foot feel is also poor. It costs thousands and a lot of people rush to buy it. Domestic sneakers are full of air cushions and carbon plates, and not many people buy them. So in the same way, the Cadillac CT6 does not have enough brand power. In addition, there is no special point that can create a reputation, so this is the situation.