The prosperity has faded away, and the years have been filled with sorrow. This poem is more appropriate to describe the ups and downs of individual models in the automobile market. Although the market performance of these models is also good, and some models are still selling more than 10,000 units per month, compared with the previous glorious period, they have basically formed It's a world of difference. After going through the ups and downs of the car market, it can be said that it has washed away the fatigue along the way.
Take the field of SUVs as an example. Except for the "national car" Haval H6, which is firmly at the top of the sales list, other models have exhausted their efforts in the competition for fame and position. , but some got what they wanted, and some were eliminated. Of course, in order to retain the throne of sales champion, Haval H6 also used its unprecedented strength. However, the runner-up in sales was not so lucky. It can be said that the situation is changing.
As the former sales runner-up in the SUV field, neither Haval H2 nor Baojun 510 can firmly maintain the second place in sales. As a strong rival of Haval H6, Geely Boyue, Roewe RX5 and Changan CS75, the same is true for Trumpchi GS4. Speaking of GAC Trumpchi, many people are familiar with it. The car is marketed as a compact SUV. It once missed the single-month sales championship with a sales gap of 1,000 units.
In its glory days, Trumpchi GS4 basically maintained sales of more than 30,000 units in a single month. The sales peaked in October 2016 and the months before and after. The sales volume was 34,200 units, 35,500 units, and 34,900 units. The sales volume in January 2018 was also as high as 34,400 units, and the sales volume in March also reached 25,200 units. However, starting from April 2018, the sales volume of Trumpchi GS4 in a single month Sales have never exceeded 25,000 units.
After slowly fading out of the 25,000-unit monthly sales club, Trumpchi GS4’s monthly sales have basically remained at a few thousand units. Occasionally, monthly sales of over 10,000 units will occur, with only 4 in 2019. Monthly sales of over 10,000 were achieved every month, and things improved in 2020. The number of monthly sales of over 10,000 was much better than in 2019. However, compared with the total sales of 201,482 units from January to October 2018, the total sales of 103,720 units from January to October this year are basically "halved" compared with the same period in 2018.
Looking at Trumpchi GS4’s competitors, whether they are Haval H6, Changan CS75 series, Dongfeng Honda CR-V, Haval M6, Geely Boyue and Tiggo 8, etc., their respective market performances are stable. The market performance of Changan CS75 series and Dongfeng Honda CR-V has soared. Even the new generation of Changan UNI-T, Guangqi Honda Haoying, etc. have shown the momentum to reshuffle the market structure.
Facing pressure from the market and changes in the consumer environment, today’s Trumpchi GS4 has also been upgraded to the second generation, but its market performance still fluctuates at the monthly sales of over 10,000. As a GAC ??Trumpchi Although the current market performance of Trumpchi GS4, the leader in sales volume, is worthy of praise, it is really difficult and has a long way to go to reach its peak monthly sales of more than 30,000 units. To describe Trumpchi, it can be said that it has washed away the fatigue along the way. GS4 is no exaggeration either.
Written at the end: As the saying goes, the speed of a train depends entirely on the headband. As sedan products are not very strong and MPVs are tepid, GAC Trumpchi can only stir up excitement by building the Trumpchi GS4 into a "hot car" with relatively stable market performance comparable to the Changan CS75 series, Geely Boyue and Haval H6. Or drive the market morale of other models under the brand. In order to successfully counterattack, Trumpchi GS4 must first solve the abnormal noise in the gearbox, loud noise, oil leakage at the spark plug, etc., what do you think?
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This article comes from the author of Autohome's Chejiahao and does not represent the views and positions of Autohome.