First, the cold start flow cell is exposed.
Assuming that 654.38+00000 people upload short videos on Tik Tok every day, Tik Tok will randomly allocate a cold start traffic pool, and each short video will be exposed on average. For example, after each short video is approved, there are 1000 exposures on average.
Second, data selection.
Tik Tok will analyze the data of like, attention, comment and forwarding from the 1000 exposures of1000 short videos, and then filter out 10000 short videos.
In this short video of 65438+100000, each video is allocated an average exposure of 65438+100000. Then go and see which ones have the highest praise, attention, forwarding and comments, and then go back to the traffic pool filtering.
Third, the boutique recommendation pool
After a round of verification, short videos with high click-through rate, playback completion rate and comment interaction rate are screened out and entered into the recommendation pool. When users open them, they will recommend them from the recommendation pool.
So, how to make good use of this algorithm to quickly increase exposure?
Here are five tips to share with you.
One is to improve the four indicators.
Tik Tok evaluates your performance in the cold start, mainly focusing on four indicators: praise, comment, forwarding and broadcast completion rate.
Therefore, in order to get a recommendation, you must mobilize all resources to improve these four indicators before the video is released:
Similar quantity:
This requires us: every video must have a clear output value. What can your video teach him, help him pass the boring time, satisfy his curiosity, make him sing, help him save money, or help him acquire a skill or new knowledge? Most users like it because they recognize that your video can bring value to her.
Comments:
In the video description, set some interactive questions to guide users to leave comments. By replying to user comments, we can refine the core idea of the video and guide more users to participate in the topic discussion. Prepare the divine judgment in advance. After the video is sent out, let colleagues write it in the comment area to guide users to have more interaction around this topic.
Full broadcast rate:
At present, 15 second video is most likely to be broadcast. We need to let him know what the next result is in the first 2 seconds of the video, because the playback rate is too important for the previous 10 video, so don't shoot uncertain videos, music is very important, and music has a strong role in creating an atmosphere.
You can also design a story for the video, in which questions are thrown in the first 3 seconds to arouse curiosity about the answer, 10 seconds in the middle to convey at least one value, and the last 2 seconds to attract attention.
Forward volume:
This is a test to see if your video is worth spreading. At present, videos with social identity and collection value (effective surprise tips) are most likely to be spread by users.
Second, pay attention to video quality.
Even on a platform like Tik Tok, which pursues beauty and shooting quality, content is always the most important, because only attractive content can make people want to see, like and comment. Therefore, we should carefully polish our works from the beginning, and remember not to publish the content casually.
Attracting fans through Tik Tok and videos is a long process. We should make some high-quality videos step by step and learn to keep close relationship with fans. Learn more about the shooting skills and material selection of some popular videos. I believe that through personal efforts, you can also shoot hot vibrato videos.
No matter how Tik Tok changes, there is only one purpose, that is, to get users' love, so we can do it from the following four small aspects.
(1) Interesting
Content that makes people shine or smile is always popular, such as reversing small videos.
② Good-looking
Videos with great value are always the most popular. Cute babies, cute pets, handsome guys and beautiful women are all the favorite contents of Tik Tok users. Of course, it also includes delicious food, beautiful scenery and other beautiful things in life.
3 fresh.
Interesting black technology, or unexpected brain holes.
4 useful.
Life skills, daily raiders, beauty teaching and other "dry goods".
Third, pay attention to the release time.
According to statistics, 62% of users will brush Tik Tok before meals and before going to bed, while only 10.9% of users will brush Tik Tok during the fragmentation time such as company roads and toilets.
Therefore, for Tik Tok operators, the best video release time is weekday 12, afternoon 18, evening 2 1 -22, or Friday night and weekend.
Fourth, send videos frequently.
In the early days, the number of our fans was small, and the probability of being actively searched was low. The quantitative tactics were stupid but effective. Of course, the verticality of video content must be high, and don't send everything like a circle of friends.
Many people unwittingly turned Tik Tok account into a video version of friends circle, and finally gradually became a current limit number or zombie number.
Verb (abbreviation of verb) avoids audit failure.
1. Video HD. There are many videos that are so vague that people don't want to watch them. In the process of shooting, editing and transmission, it is necessary to ensure clarity, so as to get official recognition.
2. Avoid illegal information. Hard and wide, guns, tattoos, smoking and drinking. Should not appear, otherwise they will not pass the audit. There are also some hidden requirements, such as not splitting the country, not engaging in geomantic superstition and so on. When I was doing a Feng Shui project before, the Feng Shui video could not pass the audit of a certain sound directly, and it was deleted after being released in a certain hand, and the account was blocked.
3. The account number is different from the old one, which is abnormal behavior. If you have just arrived in Tik Tok, sending videos will definitely be censored for a long time, and you can't even send them out. This is what we call abnormal behavior. If it does not conform to the abnormal behavior, your number is basically invalid. How to avoid abnormal behavior and improve the activity of the account. If anyone watches it, I'll talk about it later.
4. Include a watermark. Some people send videos with watermarks of some editing software, so the video review is basically impossible. Even if it passes, the broadcast volume is only single digits. You can try if you don't believe me.
5. Move the video. Some people know how to analyze videos, download other people's videos and print them out without adding water. I can tell you that your video won't be played many times, and your number is basically useless.
In addition, the short video content script is the key:
A script includes a lot of content. If you think you can write a script just by sitting down and writing, you are wrong. Like a car, a script consists of many parts. Not only that, these parts must also be arranged reasonably and perform their respective duties. A good story structure is regular. It takes thousands of parts to make a car, and it is equally complicated to create a script. But everything in it can be refined into 10 points. As long as you master this 10 point, you will undoubtedly write a better script.
1. Stories and characters
Script creation generally comes from two points: high-concept ideas, distinctive character development, or a combination of the two.
2. Sketch-like God Turning Point
This is similar to writing a talk show, both of which are: paving the way+laughing point. The foreshadowing can create an expectation, which comes from the "core hypothesis" and the punch line is to reinterpret the core hypothesis.
3. Three-act structure
Professionals may argue about "a scene/paragraph", but they all agree to describe it in a three-act structure, with the first and second acts ending in a turning point.
What are the benefits of showing yourself? This is an exchange of identity and perspective. Make good use of it, it will be of great benefit. Show another side that the masses can't see.
Applicable conditions:
1. Professionals unknown to the public
Everyone is interested in this.
3. At the same time, it also involves the identity or occupation of some characters.
You know something about this profession.
5. The dialogue is concise
Remember, movies are visual media, and stories are performed, not told. So try to keep the conversation simple.
The perspective should have two characteristics: 1 different; 2 transmit positive energy or create positive emotions.
Be modest about your own excellent things; What we can't get is this sour tone. This is a fixed routine of "good things".
Applicable conditions:
1. Sometimes I don't really understand how to find different perspectives unless I am in it.
2. It is common to find a perspective. If the whole Tik Tok is tough on a topic or someone, you should try it.
6. All scenes should promote stories, or show characters, or both. Anything irrelevant to this is unnecessary and should be deleted.
Add a plot
Tik Tok does have many magical operations (such as technical flow), but if the background or plot of these operations is not good, we can supplement them ourselves.
For example, for the video that has become popular, we continue the plot in the form of anti-routine, plot development (follow-up plot), beginning to spoof, attitude response and so on.
It can be said that many popular videos are based on very popular videos, so don't blindly imitate them. You can give full play to your talents to change the plot and be creative. This is not a fixed routine, but a move that can be widely used.
8. The power of raw edges
We praise those beautiful things and feelings, but with raw edges, they are unique. The original edge is different from the object. Burr is a casual flaw, but it shows affection and truth. Pure natural raw edges are precious, and everyone should make them by hand.
9. The transition between spoof and seriousness
Be serious when you spoof too much, and spoof a little when you spoof too much. But you love it too much, so be serious.
The same person performs a second-level routine on the other side, and the routine is reversed.
Routine on the second floor has a very clear function, just like jokes on the second floor, which can greatly increase the probability of praise.
How to write short video script copy with Tik Tok
If you don't remember, share a universal rule:
Contrast: subject contrast-who, where and what; Plot comparison; Comparison of popular routines
* * * Ming: It happened to fans, and it was cleverly set off with mv skills.
In fact, there is no need to worry about whether the shooting technique is professional or advanced enough. Treating short videos as social particles, not as a work, sincerity is more important than skill.