Some people say that Taizhou is the land of feng shui where the phoenix lives, which not only breeds excellent artists like Mr. Mei Lanfang, but also produces precious wines like Mei Lanchun. Now, both brewers and buyers like to closely associate the names Mei Lanchun and Mei Lanfang, and Mei Lanchun has become another unique city card in Taizhou.
As early as the 1920s, Mei Lanfang visited the Soviet Union, the United States and Japan as the cultural envoy of China, and became the first person to push Peking Opera to the world stage.
During the period of 1956, when Mei Lanfang returned to his hometown of Taizhou, the small town of Taizhou was boiling, showing the grand occasion of "seeing Mei Lang in an empty lane". At the banquet to welcome Mr. Mei back to his hometown, the then vice mayor of Taizhou personally tasted the wine in his hometown. Mei Lanfang excitedly picked up the glass, took a deep sip, paused, and even shouted with surprise: "Good wine, good wine!" " "Later, on the eve of commemorating the ninetieth anniversary of Mr. Mei's birth, Taizhou Liquor was renamed as" Mei Lanchun "in order to express the reverence and love of the hometown people for Master Mei Lanfang.
On the first day of New Year's Day, 1988, Mei Chenbao, Mei Lanfang's eldest son, said emotionally when drinking Mei Lanchun wine in Taizhou: "My hometown brewed this wine and named it' Mei Lanchun', originally to commemorate my late father. My late father will feel and smile in heaven. I would like to thank you. " And happily wrote a message that "homesickness is thicker than wine".
In the early 1990s, when the central leaders accompanied foreign guests to visit Yangzhou, they gladly invited foreign guests with a Mei Lanchun banquet and presented it as a national gift.
1982, Meilanchun wine made its first stunning appearance at the appraisal meeting of Jiangsu Provincial Department of Light Industry. It is said that at the scene at that time, the staff had just opened a bottle of Mei Lanchun wine, and the hall was immediately filled with a faint sesame fragrance, which made people feel slightly smoky without touching their lips. Since then, Mei Lanchun Liquor, as the pioneer of sesame-flavor liquor in China, has been written into the textbook of liquor industry in China.
Mei Lanfang and Mei Lanchun are interlinked, bringing people a kind of enjoyment and feeling of beauty.
Wine is strange, not just the fermented product of whole grains. It is a special kind of consumer goods, both material and spiritual. "Although the wine glass is not big, it is about you, me and him." Wine is a catalyst for emotional sublimation and a bridge and link for spiritual communication. If you want to make wine, you must build culture. Once Mei Lanchun wine is based on Mei Lanfang culture, it will not only provide wine for consumers, but also bring more people beautiful associations and feelings with wine as the carrier.
Taking Mei Lanfang's four classic stage images as the bottle body, there are poems written by Tian Han, a famous poet, praising Mei Lanfang's stage image. Four elegant and chic white porcelain vases lie quietly in a classical box. People who don't know think it is a work of art, but a collection. This Mei Lanfang stage art version of the cultural gift wine has always been a cultural gift given to VIPs, relatives and friends by Taizhou city, enterprises and institutions of various departments and Taizhou people, and has become a tourism product with local characteristics and entered the tourism market.
Mei Lanfang, a world-renowned name, adds a "cultural flavor" to Mei Lanchun wine and endows it with the charm of China traditional culture. Because of Mei Lanfang's name, more and more people accept and like Mei Lanchun. There are more and more people who like Mei Lanchun, and more people will always remember the name Mei Lanfang and the outstanding contribution made by this outstanding master of art to the promotion of China's excellent traditional culture. Not long ago, the master of a well-known advertising planning consulting company in Beijing, probably because he didn't know much about Taizhou local culture, asked a question during the discussion: "What are the similarities between Mei Lanchun wine and Mei Lanfang?" After the master asked, Liu, the chairman of Mei Lanchun, immediately took over the topic and told the master in the most popular and concise language: "Mei Lanchun wine and Mei Lanfang are both beautiful enjoyment. Mei Lanfang gives people a visual and auditory aesthetic enjoyment, while Mei Lanchun gives people a visual and taste aesthetic enjoyment ... "
There are two lines in a poem praising Taizhou: "In this magical land of Taizhou, once a song" Drunkenness of the Imperial Lady "was sung all over the world, and now an altar of Mei Lanchun's wine is fragrant all over the world …" May Mei Lanchun be as fragrant as Mei Lanfang's name!