How to write the design ideas for Chinese style illustrations
How much do you know about how to write the design ideas for Chinese style illustrations? National style illustration is a very widely used style in our daily life. It can be said to be everywhere in the field of graphic design. The expression method of national style illustration is very common. It is not just expressed on a piece of plane content. , it is more necessary to use the illustrator's ability to express the theme to express it more interestingly. National style illustration design style 1. Traditional Chinese style is the essence of traditional culture that has been refined and accumulated over a long period of time. The cultural connotation reflected in it is very rich, so there are also different expressions in the national style illustration design. 2. Ink and wash lines. Chinese-style lines use calligraphy fonts, so this style uses more Chinese-style line design to express Chinese-style design. The overall lines are simple. Is it okay to create a secondary illustration of Riverside During the Qingming Festival for my graduation project?
Is it okay to create a secondary illustration of Riverside During the Qingming Festival for my graduation project: Yes, graduation project is about creativity, so secondary illustration is totally acceptable. How to design a poster about Chinese folk culture_Traditional culture poster design
1. Difference and identity of culture
Culture is not a solid concept. The forms of culture are complex and changeable. The culture of each ethnic group also has its own characteristics, and continues to change with the influence of internal and external factors. Despite this, we can still start from the complicated cultural phenomena and cultural forms to grasp the points of contact and * between the cultures of various ethnic groups and eras. **homosexual. Culture is shared, it is the ideals, values ??and codes of conduct shared by members of a specific group. However, culture can also be learned, people grow up with culture, and the cultures of different groups can also intersect. We always emphasize that we are now in an era of global integration, and the cultures of various countries and nationalities are also influencing and penetrating each other along with this transformation. This cultural exchange is ultimately implemented in all aspects of life. Just like, although there are differences in religious beliefs between China and the West, most Chinese people do not understand Christian teachings, which does not prevent us from celebrating a holiday in the name of Christmas; although Westerners may not know the difference between the Gregorian calendar and the lunar calendar , this does not affect them from enjoying the festive atmosphere of the Spring Festival with overseas Chinese all over the world.
2. Cultural differences and identity reflected in poster design
Posters are also called "posters" and "propaganda posters". The English name is "poster", which means posting Printed advertising on cardboard, walls, large boards or vehicles, or printed advertising displayed in other ways, is the main form of outdoor advertising and one of the oldest forms of advertising. Some people also analyze the meaning of poster based on the root structure and anecdotes of poster. They believe that poster is derived from "post". The meaning of "post" is pillar, so poster refers to all notices posted on pillars. There is no Chinese dictionary that specifically explains the word "poster", but according to legend, during the Qing Dynasty in my country, foreigners used sea ships to carry foreign goods and berthed at coastal docks in my country, and posted posters in conspicuous places along the streets of the docks to promote their ships. Goods, coastal citizens call this kind of poster a poster. Based on this development, in the future, all posters with similar purposes and other posters that have the function of transmitting messages will be called "posters".
(1) The phenomenon of cultural identity in posters
The transmission of culture is based on symbols. For example, language and characters are the most important symbols. With the help of language and characters, culture can be represented. Passed from generation to generation, it can also be spread to a wider range. Symbols can be divided into auditory symbols, visual symbols and tactile symbols according to different senses. Language is an auditory symbol, while text is a visual symbol. Graphics and images are also important visual symbols. Posters have the characteristics of large images, extensive promotional content, rich artistic expressions, and strong long-distance visual effects. They are excellent cultural communication carriers and an important part of graphic design works. It has rich content, clear theme expression, diverse communication channels, simple display, and does not have too many restrictions on environmental props, so it is widely circulated.
These words are often the content of a certain chapter in the drama, and are arranged on the screen in an array; or the strokes of the play title are split and distributed on the screen without affecting the recognition; sometimes the corresponding characters are also used. The colors distinguish different plays.
Ikko Tanaka used a large number of traditional Japanese images and national elements in the poster design, but these elements are expressed through relatively modern geometric forms; the application of complementary colors in the poster creates a colorful The gorgeous world of Noh drama, and the overlapping of layers through clever divisions and intervals, make the poster image form a sense of space similar to the Western perspective effect. This is an excellent reflection of tradition and modernity, cultural differences and identity. Some people may say that we are far away from Tanaka Ikko's heyday, and Noh drama itself is a relatively traditional cultural field, so it is inevitable that some unique national cultural symbols will appear in posters. Well, the emerging Iranian designer Me-hdi Saeedi is another vivid example. MehdiSaeedi's works always contain ethnic elements such as Persian characters and traditional characters. For example, the poster "Three Faces of Iranians" he made for the oil painting exhibition of three Iranian female artists used the size of Persian text and the changes in writing angle to form three interconnected female profiles, which perfectly fits the theme. He believes that Persian and Latin characters are very different in structure. Latin characters are between two parallel lines, and the structure of square characters is easier to deal with the problem of balance. Persian text is more flexible, and the combination of letters is more random. Designers can design in a more innovative way, and the graphical effect is more obvious than Latin text. Another of his poster works, "Iranian Impressions", was created for an exhibition of Iranian photographers' works: the main image of the picture is the image of a traditional Iranian man with his hair wrapped around his head, showing strong local characteristics. As a designer who studied in England and France, Mehdi Saeedi understands that for most people, the recognition of Persian is limited, so there will always be themes marked in English in his works, and they are in harmony with the original ones. The organic combination of Persian writing, in his own words, is "trying to combine the characteristics of the two writings." Mehdi Saeedi tells us through his successful poster design works that the collision between different cultures can often create unexpected sparks.
(3) The "chemical effect" produced by the collision of Chinese and Western cultures
Many of the poster designs designed by the famous Hong Kong designer Chen Youjian are full of strong Chinese cultural elements, and This Chinese flavor is expressed through simple and easy-to-understand modern design techniques. He himself responded modestly: "Basically, my things are very superficial. But why I do it so well is because I know how to express my culture so that both Chinese and foreigners can feel it." . But it doesn’t mean that I know much about Chinese culture. If you ask me more, I may not be able to give you a more in-depth answer.” The purpose of using such a design concept that integrates different cultures to complete the work is to achieve internationality. The event "expresses Chinese culture and taste, and through this display, brings back the dignity of the Chinese people on the international stage." Looking at the poster design for his solo exhibition "(East Meets West)" held in Tokyo in 1990, the main subject of the picture is a seal character "东" written on the sand. If you look closely, you can find that this traditional oriental character stroke structure has been Split into four English letters "EAST", this is exactly what "East" means in English. If you change the angle and turn the poster upside down, the word strokes form "WEST" again, which means "Western". He cleverly combined the English words "East" and "West" into the same ancient Chinese character, which not only covers the theme of this solo exhibition "(East Meets West)", but also reflects the integration of East and West. . The entire picture is in a warm yellow tone, and the fonts carved in the gravel reflect the mystery and vicissitudes of ancient oriental culture and history.
The poster designed by Chen Youjian for the "Hong Kong East and West" exhibition of seven Hong Kong designers is also full of sparks of inspiration generated by the collision of different cultures.
There is a cup of hot tea in the center of the light-colored painting. It is a typical Chinese porcelain tea cup outlined with a few brush strokes, and there is a black tea bag brewing in the cup. The label composed of red and yellow colors is reminiscent of the classic British brand "Lipton", which is known as the "King of Black Tea in the World", but the text on the label has been replaced with the theme of this exhibition. The tea in the cup is steaming, and the rising gas is composed of colorful lines, which seems to mean that the design works of Hong Kong designers who grew up under the influence of Eastern and Western cultures will surely be presented in this exhibition. The design world is having a blast. The poster has pure colors, prominent subject, concise but not simple, and contains rich and meaningful content. Combining Eastern cultural traditions and Western design aesthetics is not just a "patent" for Hong Kong designers. Mainland designers also feel the unique design charm of combining East and West and create many excellent poster design works. In a set of posters designed by Shenzhen graphic designer Liu Yongqing entitled "A Hundred Flowers Bloom and a Hundred Schools of Thoughts Contend", he skillfully blended Chinese and Western texts. In the picture, "a hundred flowers bloom" is combined with traditional flower graphics, and the four characters "a hundred schools of thought contend" are combined with the statue of Confucius, reflecting the literal meaning of these eight characters. At first glance, the two posters are unremarkable, but when you look back carefully, you find that the theme text has another reason - the strokes of Chinese characters are composed of English letters, and different English fonts also make the Chinese fonts appear different, similar to Song Dynasty and Helvetica. Font effects. Eastern and Western characters are cleverly combined through the designer's processing, showing an unexpected harmonious visual effect in the picture.
3. Conclusion
Culture is a broad and abstract concept that exists in every aspect of our lives, but it is difficult to define it accurately. In the field of poster design, designers condense it into visual elements and embody them in the picture. When designing creativity and design expression, they must not only consider the acceptance of the widest range of audiences, but also ensure the uniqueness of the work. Cultural connotation and personality characteristics, it is particularly important to properly grasp the relationship between cultural differences and identity. This is also one of the long-term research topics required for my country's design works to become international while retaining Chinese characteristics.