What effect does the cashier have on the overall layout of convenience stores?

Cashier is an important display and promotion area in convenience stores. The location of the checkout counter needs to be selected and placed according to the structure, size and shelf layout characteristics of the store. We usually see that the checkout counters of many shops are just getting started, generally in order to better attract customers into the store, and at the same time have a good monitoring effect on the people entering and leaving the whole store. This cashier is usually used in mom-and-pop shops and small community supermarkets. For some chain stores or large supermarkets, the locations of checkout counters are more diversified. For example, the cashier of some cosmetics stores is located in the depths of the store, which may be the dead corner of the whole store, which better makes up for the defects of the shelf layout of the store. Sometimes the location of the checkout counter is also called feng shui, so only by determining its location can we better decorate the overall effect of the store. Visual merchandising is now receiving more and more attention. We can carefully market other similar stores according to the display principle, and observe and adjust the display height, angle, color and function combination of each product, the replacement of unsalable products, the placement of promotional items and promotional items, and even the position of employees. In addition, the quality of promotional services, the environment outside the store, the frequency and intensity of promotional publicity, etc. , also need to be considered in detail. Sales is not only a result, but also a "big sale". With a marketing attitude and concept, you should apply integrated marketing methods and contents to your convenience store, with big goals, big minds and great perseverance! Display the products of well-known brands or the current advertising products on the back cabinet behind the checkout counter. Considering the elements of popularity, popularity and seasonality, the products will say to customers, "I'm coming, take me home quickly!" Of course, its size needs to meet the characteristics of the back cabinet.