registered trademark
A trademark registered by the trademark administration authority is called a registered trademark. Trademark rights only include property rights, not personal rights. That is, the trademark right only includes the right to use, the right to transfer and the right to inherit. , and does not include the right of publication and signature of the trademark designer. The other two main contents of intellectual property rights such as patent right and copyright include personal right and property right.
Unregistered trademark
Unregistered trademarks are also acceptable, and disputes are protected by the judiciary.
Classification according to the form of trademark content
word mark
The so-called "word mark" refers to a trademark composed only of characters, including China Chinese characters and minority languages, foreign languages and Arabic numerals, or a trademark composed of various languages.
figurative mark
The so-called graphic trademark refers to a trademark composed only of graphics.
This kind of trademark is colorful and ever-changing, and can be composed of various animals, plants and geometric figures. Graphic trademarks are characterized by intuition, artistry and appeal. Another major feature of graphic trademarks is that they are not limited by language. No matter what language people speak, they can generally understand it. Some people can name their names at a glance, and some people can leave a deep impression even if they can't call them by their first names.
Logo trademark Logo trademark belongs to a kind of graphic trademark, which refers to a trademark that uses simple symbols to form a pattern. The characteristic of marking a trademark is a strong sign.
Geometric graphic trademark Geometric graphic trademark is a trademark composed of abstract graphics, similar to logo trademark.
Natural graphic trademark The so-called natural graphic trademark is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are physical pictures, and some are trademarks made of processed, refined, generalized and exaggerated natural graphics.
Neutral trademark A neutral trademark refers to a meaningless trademark, and the marks of the graphics are similar; The trademarks of China are similar to those of foreign languages, and the graphics are similar to those of signs; The transliteration of Chinese characters is similar to the transliteration of foreign languages. Although this kind of trademark is meaningless, it is not easy to be confused with other people's trademarks, it is easier to be registered and the text is more modern. At present, many enterprises adopt this trademark.
Synthetic marker
A combined trademark refers to a trademark composed of two or more components, also known as a composite trademark. For example, after the trademark graphics with horses are added with words, some are called "military horses", some are called "flying horses" and some are called "galloping horses". Even if it is recognized and named, it will deepen the content and be more infectious. There are also trademarks that combine Chinese characters, foreign languages and Arabic numerals to express different meanings respectively.
Stereoscopic trademark
Compared with word mark, graphic trademarks and combination trademarks, three-dimensional trademarks take three-dimensional objects as commodity symbols. Such as special commodity packaging, containers and other three-dimensional substances that can distinguish different commodities.
mascot
The most famous are the mascots of various sports games. In fact, there are 1 kinds of plane or three-dimensional trademarks.
Image spokesperson (image ambassador)
Similar to the mascot, it is actually a reflection of the trademark. There is little theoretical research. Most people don't know from a legal perspective. Perhaps because of the complex changes in the social relations of natural persons, almost no one applied for a registered trademark.
Audio trademark
Compared with vision, a group of music or a special sound composed of notes as a trademark of goods or services is an audio trademark. For example, a record company in the United States uses 1 1 notes to form a group of music and records it at the beginning of the tapes they sell as a sign to identify their products. The company applied for registration to protect the exclusive rights of its stereo and prevent others from using and copying it. At present, audio trademarks are only recognized in a few countries such as the United States.
Smell trademark
Compared with vision and hearing, olfactory trademark is a trademark that uses a special smell to distinguish different goods and services. At present, this trademark is only recognized as a trademark in some countries.
According to the classification of trademark protection objects
Service marks and commodity marks service marks refer to marks used to distinguish them from other similar services, such as those used in aviation, tour guides, insurance and finance, posts and telecommunications, restaurants and television stations. Service trademarks and commodity trademarks * * * constitute common trademarks. Brand authorization &; Chain operation is an application field of service trademarks.
Certification trademark
Also known as guarantee trademark. Worldwide, an association will generally apply for registration. The association has the ability to check the quality, raw materials, manufacturing methods and other characteristics of goods using trademarks, and ensure that it is responsible for their quality. The use of the guarantee trademark should be recognized by the association, and the quality specifications of the goods using the trademark must meet the guarantee standards. This trademark can also be used in service projects to prove the characteristics of a service. At present, more than 20 countries such as the United States and Britain have specific laws and regulations. For example, the "green food mark" registered by People's Republic of China (PRC) and the Ministry of Agriculture is the certification mark. More questions about trademark certification ...
According to the classification of trademark holders
Personal trademarks and corporate trademarks
A personal trademark refers to a trademark that a natural person applies for registration. A commercial legal person applying for registration is opposite to a trademark.
Official symbol
Official symbols are used in China (Mainland) legal system, but there is no relevant academic research and judicial definition. Widely used in international conventions, it is considered that the independent symbol of any government organization or non-profit organization is an official symbol. In this sense, the China (Mainland) government has administratively stipulated that the signs used for non-profit activities are "special signs" and introduced management measures.
Collective trademark
Collective trademarks are trademarks registered by collective organizations (such as cooperatives, associations, trade unions, etc.). ). Its ownership belongs to the collective and is shared by the members of the collective. Members of a collective organization shall formulate articles of association according to the needs, and stipulate the conditions, rights and obligations for use. More questions about collective trademarks ...
Unowned trademark for some reason, the trademark registrant no longer exists, and this trademark is unowned trademark.
Other classifications
well-known trademark
Well-known trademarks refer to well-known trademarks. Some international treaties stipulate that well-known trademarks need to be recognized by local governments. There are 10 well-known trademarks recognized for the first time in People's Republic of China (PRC), such as "Fei Xia" and "Phoenix". more ...
Famous trademarks A famous trademark refers to a relatively well-known trademark. The meaning is vague. It is not a technical term in the academic field or internationally, and has been awarded a provincial reputation in China (Mainland).
Defensive mark
Defensive trademark means that the trademark owner registers his own trademark separately on non-similar goods to expand the scope of protection. This method is commonly used in well-known trademarks.
Commercial trademark
A commercial trademark refers to a trademark in which producers or business operators use a specific logo or enterprise name on the goods they manufacture or operate. Some people call this kind of logo "factory logo", "store logo" or "company logo".
A joint trademark refers to a number of identical or similar trademarks registered by the same trademark owner on the same or similar goods, some of which are similar in words.
Have a plenty of graphic approximation.
This kind of trademark may not be used after registration, and its purpose is to prevent others from counterfeiting or registering, so as to protect its own trademark more effectively.
Alternate trademarks Alternate trademarks, also known as storage trademarks, refer to several trademarks registered simultaneously or separately on the same or similar goods. They may not be used immediately after registration, but are stored first and then used when needed. From the perspective of trademark strategy, there are three main considerations for registering standby trademarks: first, although a commodity has not been put into production, once it is put into production, it can be used in time without affecting product sales; Second, in order to ensure the reputation of brand-name trademarks, once the quality of goods fails to meet the requirements for some reason, they can be temporarily replaced by standby trademarks (so-called sub-standards); Third, if the brand is smashed, you can replace the spare trademark in time.
Grade trademark grade refers to the same trademark or different trademarks used on goods of different quality, specifications and grades. Some of these trademarks have the same names, but the graphics or text fonts are different. Some graphics are the same, but in order to distinguish the quality of different goods, different colors, different papers, different printing techniques or other signs are used to distinguish them, while others are distinguished by different brand names or graphics. For example, Shenyang Brewery uses different trademarks to distinguish grades, so it is called grade trademark.
Group trademark Group trademark refers to several trademarks used to distinguish similar goods because of different varieties, specifications, grades and prices, and these trademarks are applied for registration as a group at one time. There are similarities between collective trademarks and grade trademarks.
Family trademark Family trademark is a trademark based on a certain trademark, combined with various words or graphics, which is used on various commodities of the same enterprise, also known as "derivative trademark". For example, Kodak Company of the United States created and derived trademarks such as KOBACHROME, KOBAGRAPH and KOBASCOPE based on KOBAK trademark, which belong to family trademarks.
Double trademark Double trademark refers to the simultaneous use of two or more trademarks on the same goods and services. Strictly speaking, it is not a trademark, but a title in objective reality.