2. There can be vertical pens, horizontal pens, or horizontal carvings on the archway in front of the door, or giant plaques hanging under the eaves, or horizontally embedded on the building; Coordinates are signboards set on the front counter of shops, which were common before the Ming Dynasty. Wall paintings are written on the wall of the store, indicating the business scope and category of the store. Signboards are legally defined as trade names, which are composed of words and patterns. The form and setting of the signboard are relatively fixed, but the words engraved on it are varied. In modern society, signboards are also used as metaphors to deceive people.
First, the signboard form.
The forms and settings of signboards are relatively fixed, but the words engraved on them are varied. In order to meet the needs of competition, it is ok for shopkeepers to make dozens or even dozens of crosses. Beijing Deaitang Pharmacy once erected a signboard engraved with "Deaitang Shenjiazu Biography of Seven Generations of Xiaoerzhen Pills" ***2 1. Many shopkeepers invite celebrities to inscribe on the plaque to enhance the value of their stores. There are also articles on the plaque of the shop, such as using the traditional couplet form of China: "Stay in the hotel before the cock crows, and watch the sky early" (hotel); "Business is like spring grass and money is like water" (shop). During the Ming and Qing Dynasties, hotels often used couplets. For example, the Xunyang Building in Jiujiang uses the couplet "The Unknown Building in the World". There are also numbers as font sizes, such as Liubiju and Shuanghesheng. There is also a sign hanging at the door of the store.
Second, the signboard shape
Some shops are ingenious, making signs with figures or animal shapes. This kind of signboard is more interesting and attractive to consumers. At the same time, the modeling of characters or animals can clearly reflect the management style of the store, so that people can see what kind of store is in front of them in the distance.
Third, signboard lighting.
At night, neon signs and fluorescent signs can make the store bright and eye-catching and increase the visibility of the store at night. At the same time, these signs can create a lively and cheerful atmosphere. Neon lights and fluorescent signs can be designed in various shapes and colors. The clever transformation and flashing of lights can produce movement. Compared with static lighting, this kind of lighting can enliven the atmosphere and is more attractive.
Fourth, content design.
1. Signboard content should be concise and prominent. Simple signs can not only make consumers unforgettable, but also achieve good communication purposes. This is the same as the naming content of the store name in the store head design, so I won't go into details here.
2. In order to achieve the most effective communication effect, the text size on the signboard should be moderate, and the communication effect of medium and long distance should be considered to make it have good visibility and communication effect. For example, if your store is located on a busy street or highway, it is suggested to make the font of the store as large as possible and the content as simple as possible, so that customers who drive can see it clearly at a faster speed.