The incredible Steve Jobs

In addition to the iPhone that changed the world, in fact, many good products and concepts we use now were designed by Jobs and his team, such as the folding and dragging way of folders on the computer, various fonts and so on. Even the grand product launch conference, which is now the standard of Internet companies, is the way Jobs began to adopt when he released Apple II at 1977.

Jobs is really a very special person, and many incredible labels are integrated into him.

Vegetarianism: a strict vegetarian diet, eating only fruits and vegetables, and sometimes even a pure hunger strike. Go from not eating for a day or two to a week or more, and then end the hunger strike by drinking plenty of water and leafy vegetables. "A week later, you will have a wonderful feeling. You can get a lot of energy without digesting food. "

Zen: Jobs' biological parents failed to get married for family reasons, so he was adopted as a child. Adoptive parents provided very good conditions for his growth, not only materially, but more importantly, they always recognized the particularity of Jobs, never suppressed his genius, and also had a good influence in many aspects. But his heart is always buried with the injury of "abandonment". He used Zen to improve his consciousness, think about life and internalize himself more. He went to India to find a spiritual mentor and stayed there for seven months. The trip to India had a far-reaching impact on Jobs, who followed and followed many basic commandments of eastern religions all his life.

Meditation: Jobs and several of his classmates have a small attic dedicated to meditation.

Ecstasy: Jobs praised psychedelic drugs, saying that Zen and psychedelic drugs enhanced his consciousness, gained more inspiration and brought a different world.

Hygiene: He doesn't take a bath often, and he thinks vegetarian food is cleaner, which leads to a strong smell. Because of his strong personality and poor sanitary conditions, the first company he worked for had to arrange him to work at night shift alone to reduce conflicts with everyone.

Appearance: shoulder-length hair, sparse stubble, wide clothes, like a crazy shaman. Sometimes it shows extraordinary charm, and sometimes it makes people feel creepy. Jobs walked barefoot most of the time at Reed College and wore sandals on snowy days.

Vegetarianism and Zen, meditation and spirituality, psychedelic drugs and rock music-these iconic behaviors were combined by Jobs in a crazy way in the campus culture that pursued self-enlightenment at that time.

When Apple was founded, Jobs needed financing. Valentin (then the marketing manager of National Semiconductor Corporation and later founded Sequoia Capital) was introduced, drove his Mercedes to Jobs' garage, and then called the introducer and said, "Why do you want me to meet those weirdos who are not even people?"

If these strong personalities are just harmless personal qualities, then some other more prominent qualities may be the necessities to make Jobs and those great products.

Jobs always consciously put himself at the intersection of art and technology.

In all his products, technology must be combined with perfect design, appearance, feel, exquisiteness, humanization and even romance. He is a pioneer in the pursuit of friendly graphical user interface. In that era when everyone thought that computers could type, Jobs led the team to develop all kinds of beautiful fonts.

He insisted on the importance of the conference: we may have the best products, the highest quality, the most practical software and so on. If we show them in a sloppy way, customers will think our products are sloppy; If we display our products in an innovative and professional way, then a high-quality image will be instilled in customers' minds.

Jobs has a strong reality distortion field, and he can make anyone believe almost anything. When he is around, reality is plastic. It is dangerous to fall into Steve's twisted force field, but it is this force field that makes him really change the reality.

He has strong feelings and often cries about something. Maybe not, and there won't be that crazy enthusiasm for products.

When he classifies people or things, it is simply a black-and-white way of thinking. People are either "genius" or "useless", and the results of people's work are either "the best" or "complete garbage".

He has an incredible mind-reading, and can see other people's psychological strength and insecurity.

Jobs' personality is also reflected in the products he created. His personality, passion, perfectionism, dark side, desire, artistic flavor, cruelty and control desire are all intertwined with his business philosophy and the ultimate innovative products.