Classmate Xiao Ming, in 2015, Uni-President’s sales and net profit margin increased significantly. The annual net profit in 2015 was 830 million, a year-on-year increase of 192.26 (but the decline in 2014 was quite severe). I think this is the victory of the unified new product strategy: while maintaining existing products, launch differentiated products and focus the entire product strategy on high-value and high brands. To put it simply, they mainly make drinks worth 4 or 5 yuan. This is Uni-President's bet on value improvement. These high-priced drinks are called "2.0 products" within Uni-President, which means "consumption is upgrading." Under the high-value strategy, multiple internal brand groups in the unified new department have gone through multiple rounds of surveys to break the "fear of making mistakes" thinking of large companies and have the courage to make mistakes and try. In 2015, Uni-President Beverage launched no less than 10 new products, and these brand groups played a major role. Going back to high-priced brands, the high-priced strategy is simple to say, but any executor knows that to sell cheaply, you only need to control costs, but it is difficult to sell a bottle of drink at a high price. Can you sell well if you set a high price? The positioning is crowned with distinguished origin, limited water source, and health logo. Then invest a lot of resources in various media. Finally, all channels and pathways are covered. In the end, just wait for success. The only problem is what to do if customers don’t buy it. Kunlun Mountain Mineral Water, Evergrande Changbai Mountain Mineral Water, and COFCO Yuehuo are all worried. High prices never come out of thin air. How does Xiao Ming make it? First of all, it tastes good, has a high acceptability, the tea taste is lighter, and the fruity taste is fresher. Secondly, as a company that has always focused on product packaging design, Uni-President has developed a new approach to bottle packaging. Close the lid. First, let’s briefly explain the beverage bottle. Due to the limitations of the automatic beverage filling line, the blow molded bottle mouth is divided into 28 caps and 38 caps. The 28 cap is 28mm in diameter, the common Coke cap is this size, and the 38 cap is the pulsation size. In the past, lids were limited to printing external labels, one more bottle, QR codes, etc. Uni-President played a cover. Put another lid on the 38-port lid. Xiao Ming's overall feeling suddenly changed, like that of a big-headed doll.