Ho Hong-shen was born in Hong Kong and comes from a wealthy family background. But when he was 12 years old, his father died and the family property was divided. He and his mother had to live a wandering life. He worked in various jobs such as restaurant waiter, salesperson and construction worker in Hong Kong, and his life was very difficult. In the early 1950s, Stanley Ho and his mother came to Macau and began to operate casinos and luxury hotels. After years of development, he gradually built his own casino empire and became the gambling king of Macau. His wealth reached its peak in the 1980s, making him the second richest man in Hong Kong. The main reason why Stanley Ho was able to transform from a down-and-out son to the gambling king of Macau is his keen business vision, innovative business strategies and bold decision-making. He used a variety of marketing methods in casino operations, such as opening a membership system, providing free entertainment services, and launching reward programs, which attracted a large number of gamblers. He also achieved rapid accumulation of wealth by continuously expanding his business scope and developing new business formats. At the same time, he also pays attention to the shaping of his own image and social image, extensively participates in public welfare undertakings and charitable donations, and establishes a good social image and reputation.