I want to join in making jewelry or ornaments. What should I pay attention to?

First of all, you have to see whether the franchisee has a direct store, whether the location of the direct store is good, and so on. If not, it is a liar. Their trick is to cheat the joining fee, and you will never get what you saw in the exhibition hall before you joined. Therefore, before joining a brand, we must determine the following basic questions: 1. This brand trademark is a registered trademark. 2. Franchisee is a legal entity. 3. The franchise contract is rigorous, comprehensive and fair. This brand has more than three mature direct stores. After years of operation, the benefits are good. 5. The leader has a complete set of support manuals to support franchisees. 6. The franchisee has comprehensive follow-up support (such as training and supervision, etc.). ) .7. Investigate and analyze its existing franchisees (such as business circle, site selection, people flow, profit calculation, etc. This chain is not centered on the boss or headquarters. In fact, the chain is operated on a large scale around the brand. The biggest risk is not expansion, but enterprise management and control ability. If there is no perfect chain support system, the faster it expands, the faster it falls. I heard that there is a jewelry franchise company in Guangdong called Kayoumi. They also opened their own store 10 years ago, and the store's performance is not bad. Their style is to take the high-end fashion route. At present, there is still more room in the domestic market, and this kind of store is not easy to be copied. You can think about it. There are too many franchise chains now, and I really don't know how to choose! This is a sentence that investors who join in now often hear. In fact, as an economic model, there are certain rules to follow when choosing to join in investment. Let's listen to the practical suggestions put forward by experts. First, look at the strength of the joining brands. It costs millions to join McDonald's. Why do so many people do it? It is because of strength and many successful precedents. Therefore, it is very important to examine the strength of joining brands. Including whether the brand has a big financial background? Is the company management team a successful person? Where is the office building, CBD or the edge of the city? Are employees in the company calculated by 10 or 100? Often appear in heavyweight media, or is it limited to the general spread of dirty? A sustainable enterprise needs sufficient funds and excellent management team. This is the focus of the joining inspection. Second, see if there are any direct stores in the franchise brands. Nowadays, many brands or companies that claim to have hundreds of stores do not have their own direct stores, and they are all franchisees. The reason is that the product itself has defects in procedures and quality, so it is impossible to open stores in formal shopping malls and business districts, and it does not know how to manage and operate. If you choose such a headquarters, you will encounter many problems outside the business after opening the store, which is very risky. Therefore, to choose brands with more direct stores, franchisees can get comprehensive business guidance and money-making skills from the headquarters. This is the core of joining inspection. Third, look at whether the product positioning is accurate and whether it is really distinctive. Product positioning is accurate, can meet the needs of target consumers, and is the source of profitable business. Although some products come from overseas, they are not suitable for China consumers in terms of practicality and price, so we should choose them carefully. Products have their own characteristics, indicating that businesses are competitive. Investigate the product characteristics of the brand, including whether it has its own R&D team, or whether it is from the wholesale market, etc. Nowadays, customers pay more and more attention to design and quality, and only truly creative and good products can make customers patronize. Therefore, brands with design and R&D capabilities, suitable for China market and quick response are the first choice. Fourth, look at whether the brand culture is excellent. The reason why McDonald's can last forever is because of its excellent brand culture. Brand culture is reflected in whether the company advocates honesty and pays attention to responsibility; Does the brand have a core concept and always carry it out? In fact, interested franchisees will gain some experience from a phone call or a meeting and a company promotion. Choosing a brand with excellent culture is equivalent to joining the safest cause. Fifth, investment should not be cheap. Investment is a major event and a regular economic activity. Not buying side dishes, but bargaining. For projects with a threshold as low as tens of thousands of dollars, you are exempted from joining the fund and given many benefits. It seems lucky to promise 17 and 18. In fact, such a project is likely to find that the promise has not been fulfilled after joining, and the project is in hand. A good project needs a certain amount of funds and a period of return on investment. Don't be fooled by promises that look good. If you want to join jewelry, you can look at the brand Celia!