At present, there are also many units whose planning is an accessory of sales, often without actual power, and they become service runners of sales work. This is the misunderstanding of the word planning by business owners. There are still many planners who often don't have much basic skills, and the boss despises this position. But it depends on human efforts. It should be said that at present, some enterprises have succeeded without good planning, but most successful well-known enterprises have successful planners. Such as Sun Xianhong of Mengniu, the most successful super girl, and so on.
Excuse me, what is the planning for? Everything is planned!
I am a full-time planner for a consulting company. My understanding of planning specific work is: the customer gives me a status quo, and I give the customer a future with a future road. Hehe, I am teasing and don't want to give lectures to customers (you).
What does planning do? Under the condition of market economy, a planner refers to a planner who is engaged in all consulting and planning activities, has certain planning theoretical knowledge, has innovative ability, can independently plan projects and can basically and accurately supervise the whole process of planning schemes. Because companies and units are different, the job content of planners is also different.
I. The main work contents of the planners are as follows:
1, under the leadership of the deputy general manager of marketing, responsible for the department construction and business management of the planning department;
2. Focus on the research, planning, organization and implementation management of the company's marketing strategy;
3. Track advanced marketing concepts and skills at home and abroad, collect and analyze cases and compare them with the company, adjust the company's marketing strategy and tactics, and put forward valuable suggestions;
4. Prepare and submit the company's annual overall marketing plan;
5. Study and formulate the company's brand planning scheme, and organize resource investment and brand management according to the company's decision;
6. Be responsible for formulating departmental work plans, providing work guidance and business approval for various businesses;
7. Responsible for the coordination and performance evaluation of employees in this department;
8. Complete other tasks assigned by the deputy general manager of marketing.
Second, the job requirements of planners are as follows:
1, university degree, good English reading and writing skills;
2. Major related to economic management is preferred;
3. Experience in event planning;
4. Can accept short-term business trips;
5. Have team spirit, independent working ability and strong execution ability;
6. Proactive working attitude and strong sense of responsibility.
References:
A complete book of job responsibilities. com
What does the planning department do? The planning department is mainly responsible for the planning of large-scale activities and coordinating the relationship between various departments. When the association wants to organize some large-scale collective activities, the planning department shows its vitality because of the limited functions of other departments. How to successfully combine everyone into a collective and how to successfully hold activities in a better way is the responsibility of the planning department.
The planning department involves detailed planning of activities, poster design, activity data collection, task allocation of various departments and so on. This requires that all departments not only need to recruit talents with outstanding ability, but also need assistance from other departments.
Is a brand, promotion, advertising as the main work of the department.
The main work includes:
1, responsible for the company's brand promotion and planning, and establishing and developing the company's corporate culture, product culture, market culture and management culture;
2. Be responsible for controlling the company's project planning, including market research and information collection, organizing, participating in and guiding the formulation of planning and activity plans, completing the overall planning creativity, design and display of the company's marketing promotion projects, and guiding the project planning and design;
3. Be responsible for the establishment and publicity of the company's external image, the communication between the company and the superior departments, the communication between the company and the industry media, and the communication between the company and relevant associations, and cooperate with the daily promotion and publicity work.
Responsibilities of the planning department:
1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work;
2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company;
3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture;
4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning;
5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities;
6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.
In fact, it has become necessary to set up brand managers in brand manufacturing enterprises. In brand-driven enterprises, there are three aspects that must be improved:
1. In business thinking, we should have a comprehensive brand management concept, regard brand assets as the most important assets of enterprises, and technology, marketing and management are the means to achieve brand leap.
2. In terms of institutional setup, there is a special brand management department. Establish a high-level brand management Committee to guide enterprise behavior and make brand decisions; Set up a brand manager at the middle level to carry out various decisions; Set up brand assistants at the grassroots level to assist brand managers in brand management.
3. In terms of action guidance, all operations of the enterprise are brand-centered, and marketing and communication are based on the premise of maintaining the sustainable development of the brand.
What does marketing planning do? Marketing planning is to design and plan the code of conduct, objectives, strategies, implementation plans and specific measures of enterprise marketing activities in a certain period of time on the basis of accurate analysis of enterprise internal environment and effective utilization of business resources.
What is animation planning for? There are two kinds of planning. The first is that at the annual planning meeting, the boss of an animation company (English: boss, excutive producer, Japanese: president, planner) or a slightly larger producer who has a little say sees an interesting and famous cartoon or novel, and thinks that making an animation should be quite profitable, so he calls the agent involved in the cartoon or novel to see if the right to make an animation has been sold. If not, then he started to do "short duration". If you see the word "original" at the beginning of the animation, it probably belongs to this type.
The other is the director (English director, Japanese: supervisor) or animator under the animation company, who thinks that it should be interesting to make an animation because he doesn't draw and doesn't submit the manuscript on time, so he starts to write his own planning book and show it to his boss. Fortunately, if the plan is passed, the boss or producer will look around for the money owner ... Oh, no, the sponsors will respond to the great plan together. If you see the word "original" at the beginning of the animation, most of them belong to this type.
..... it is best to consult a professional. I can't say clearly on the internet.
What does a feng shui planner do? It is to help people calculate feng shui, the orientation of the house, the position of the door bed, the environment of the cemetery and so on.
What does the club planning department do? 1, the planning department mainly exists in community organizations and enterprises. Also known as "comprehensive planning department", "activity planning department" and "market planning department". The planning department is mainly responsible for the planning of large-scale activities and coordinating the relationship between departments, including the detailed planning of activities, poster design, activity data summary, task allocation of various departments and so on.
2. The community planning department is mainly responsible for the planning of large-scale activities and coordinating the relationship between various departments. When the community wants to organize some large-scale collective activities, the planning department shows its vitality because of the limited functions of other departments. How to successfully combine everyone into a collective and how to successfully hold activities in a better way is the responsibility of the planning department.
3. The planning department involves detailed planning of activities, poster design, activity data collection, task assignment of various departments and so on. This requires that all departments not only need to recruit talents with outstanding ability, but also need assistance from other departments.
What does travel agency planning do? Promote travel agencies to plan routes or something.