First, the location of children's clothing store should have a clear goal orientation.
Investing in children's clothing stores, with a good location can be said to be twice the result with half the effort! The research and evaluation of the location of children's wear store is the first and most important choice for children's wear entrepreneurs on the road of children's wear entrepreneurship. The location of children's clothing store in the choice of target business circle should focus on whether the business circle conforms to the market positioning, stability and maturity of your children's clothing store. The goals of children's clothing store location are as follows:
1- 1, children's clothing store location target location 1: popular shopping malls, clothing cities and women's exclusive shopping malls that you often haunt. These areas are generally beautiful environment, clean streets, convenient transportation, complete commercial services, no noise, and many consumers of fashionable products. These people advocate individuality and freedom, have strong consumer demand, love fashion and trends, accept new things quickly, and pursue product style and quality. They are the backbone of middle and high-end children's wear consumers.
1-2. Location of children's wear store Target location 2: The bottom commercial shop in a residential area with high population density and large population.
According to the current development trend of urban construction planning, the trend of "community-oriented" housing is becoming more and more serious, and children's wear shops run by communities can often achieve good results. As long as the taste of children's clothing store can attract customers in the community and gain their recognition, then it will certainly have a stable and expanding customer base.
1-3. Location of children's wear store Target location 3: Streets and areas where peers gather.
People are familiar with the phenomenon that peers gather in the same area or even the same commercial street, because customers often shop around to buy high-quality and cheap products with as little money as possible. Yiduoduo children's clothing wholesale network manufacturers have the price advantage of first-hand supply, professional children's clothing buyers update personalized fashion styles quickly, and competitive children's clothing supplies enter the peer business circle, which can quickly compete and occupy the target market.
1-4, children's clothing store location target location 4: kindergartens, primary and secondary schools and other areas around the school district.
Almost all urban families are only children now. With the development of economy, family income and quality of life are improving, so parents are very particular about their children's clothes, and they will buy a lot of children's clothes on holidays. They are very sensitive to the price and quality of children's wear, and the market positioning of Yiduoduo children's wear wholesale network with high quality and low price can meet their needs to the greatest extent.
Second, the location of children's clothing stores should have quantitative store location standards.
According to the principle of quantitative store location, Yiduoduo Foreign Trade Children's Wear Wholesale Network suggests that children's wear stores mainly choose the following recommended store location criteria for children's wear:
2- 1, people flow. Generally speaking, a high level of customer traffic will increase sales. But too many passengers will also prevent buyers from going because they are too crowded. At the same time, the pedestrian flow should be analyzed to determine whether the characteristics of pedestrians are consistent with the target market of the proposed store in this location.
2-2, public transport facilities and road conditions. Road condition refers to the width of the road surface, the degree of traffic congestion and whether there is traffic control. It is not only related to the passenger flow, but also directly related to the loading speed of the store.
2-3, the structure of the store and the visibility of the store; The size of the shop area and its architectural structure and shape; Whether there are restrictions on urban construction planning, such as water, electricity, sewage, heating and other conditions.
2-4. Location of the store. The concept of location refers to the distance from the city center; The second refers to the distance from residential areas or traffic trunk lines; Third, it refers to furniture located in a certain position, such as corners, centers, intersections, etc.
25. Store price. Store price will directly affect the sales price and investment payback period.
In addition to the above-mentioned matters needing attention, the site selection also needs to consider the elements of geomantic omen. Traditionally, it has been emphasized that "time, place and people are harmonious". For businessmen and wage earners, as long as they can grasp these three elements, they must have a great chance of winning, that is to say, * * * will not lose, and the right time, the right place and the right people should be created by themselves. Only the right place is our choice, and this right place is Feng Shui! More specifically, because Feng Shui is the reality of a place, it is an external factor that we can't decide or easily change, so it is very important to carefully examine and choose beforehand. If the external pattern is right, it will be much easier to talk indoors.
From the topographical point of view, the first thing is good light, which means that the front of the store or office must be bright, and there must be no shelter or obstacles, including tall buildings and trees ... otherwise, it will block the way of wealth, because the most basic shop tricks are covered, which can't attract people's attention, and business will not come to the door, let alone the sound of distant broadcast. Bright prospects are the focus of sustainable management.
Secondly, it depends on the road conditions. The best place is the land of twists and turns, curved hugs, or the so-called "double water". What is the "nine bends"? How to choose a place to open a shop? In other words, the whole road is winding down, so there should be an idiom "Cars run like water in Ma Rulong". This road is like running water, but it is flat. If you do business in this sector, it is easier to make money and your business is booming. As for the curved shape, it is like a semi-arc inward. How to choose the location of the store can help to gather money. Shuangshui is the right-angle intersection of two roads. The road is also called waterspout, and the intersection of two waterspouts is commonly called "triangular window". When the car passes by, it will definitely stop, so there will be crowds and it will be easy to send. However, it should be noted that the road we face should not be too wide. If it is too wide, it will cause "too fast water flow", which will not make people gather, but will run away. In addition to paying attention to the terrain, in the terrain part, it is best to be low first and then high, which means you will be promoted step by step. Don't be high before low, which will lead to losing ground.
Matters needing attention in location selection of children's wear store
1, we should grasp the combination of commercial and residential areas and pursue a relatively stable customer base.
2. We should grasp the distinction between people flow and car flow, pursue higher people flow and avoid the inconvenience caused by high car flow to the main target consumer groups.
3. The building structure is safe, the power facilities are complete, and it is not affected by climate, demolition and other factors.
4. According to the survey results, the following location strategies can be used to determine the location of the store:
A. Hitchhiking strategy: In principle, store location should not be too close to a clothing store bigger than yourself. However, if the clothing store is only large in scale, but the service level is not high and the products are too cheap, it shows that the peers are not competitive in the market, so the store can be close enough to effectively capture competitors' customers.
B. Stand out from the crowd strategy: When your store is among other smaller stores, you will get good results. The use of this strategy should be moderate. If other shops around are too small and low-grade, it may lower the grade image of our shop.
C * * * * storage strategy: put your store in the core store community and store it with your core peers. When using this strategy, pay attention to your own scale, decoration grade and service level. You must not be lower than your peers, preferably slightly higher than your peers, otherwise you will always be in a passive position in the competition.
D. Welfare exclusive strategy: If it is found through investigation that there is an area where the target consumer groups are relatively concentrated, but there is no similar shop nearby, then you should be the "first person to eat crabs" and enjoy the welfare exclusively.
Location principle of children's wear store
The location of children's clothing store is convenient for customers to shop.
Meeting customers' needs is the purpose of store management, so when determining the location of children's wear store, we should first consider facilitating customers' shopping. To this end, the selected location of children's wear store should generally meet one or more of the following conditions: convenient transportation; Close to theaters, commercial streets, parks and other places where people gather, so that customers can enjoy convenient services such as shopping, leisure, entertainment and tourism; Located in densely populated areas or areas where government agencies and units are concentrated, customers save time and effort in shopping; Located in the section of the crowd distribution center that conforms to the passenger flow law and direction, it adapts to the living habits of customers.
The location of children's clothing store is beneficial to the development of the store.
The ultimate goal of children's clothing store location is to achieve commercial success. In order to facilitate business operation, we should also consider the following aspects:
1, which is beneficial to improve the coverage and the long-term development of the store. When choosing a store location, we should not only analyze the current market situation, but also consider whether it is conducive to expanding the scale, improving the coverage and opening up the market from a long-term perspective on the basis of constantly strengthening our own strength.
2, is conducive to the formation of comprehensive service functions, give play to the characteristics. When choosing a site, we should consider the characteristics of the industry, consumer psychology and consumer behavior, and carefully determine the business location. In particular, large department stores should comprehensively consider the functions of various commercial services in the region, create their own characteristics and advantages, and establish a good image.
3, is conducive to the rational organization of commodity distribution. Shop location should not only focus on scale, but also pursue economies of scale. Modern commercial development requires centralized procurement, centralized supply and unified transportation, which is conducive to reducing procurement costs and transportation costs and rationally planning transportation routes. Therefore, the location of the store should be as close as possible to the transportation line, which can not only save costs, but also organize the procurement and supply of goods in time to ensure the normal operation of business activities.