Secondly, to engage in night work, first of all, work skills need to pass. How can you have good luck if you don't work well?
Keeping old customers can make the competitive advantage of enterprises last for a long time. Service has developed from standardized and meticulous service stage to personalized customer participation stage. Successful KTV and successful marketers will regard retaining old customers as the top priority of KTV and its own development. According to many surveys conducted by a consulting company, the contribution of retaining old customers to enterprise benefits is far greater than paying attention to market share and developing economies of scale. Therefore, it is conceivable that the importance of night people to maintain customers, and night people must do these things well if they want to maintain old customers!
1. Learn to abandon invalid customers. Some customers are invalid customers, such as greedy and cheap, group buying. For these customers, enterprises should first think of changing their consumption patterns, such as sending VIP cards and spending points. But if many marketing methods are unsuccessful, from a realistic point of view, we should give up. This is not to deliberately ignore a certain customer group, but not to spend too much energy on the management of old customers with weak spending power.
2. Pay attention to the lost old customers. You can get a lot of information from the lost customers, so as to improve management. The loss of customers shows that the consumption value provided by enterprises to customers has declined, customers are dissatisfied with the value created by enterprises, and the value provided by enterprises to customers has defects in one or more aspects. Any mistake in these value activities will adversely affect the value created by KTV enterprises for customers.