What are the financing methods for coffee shops?

What are the financing methods for cafes?

On the one hand, crowdfunding cafes need to be well planned and introduced to operate by professional teams. On the other hand, they also face severe survival challenges. Existing entrepreneurial ventures There are very few people who can truly break even in this business. Below are the financing methods I share for coffee shops.

With the promotion of the concept of crowdfunding, "crowdfunding cafe" has now become a topic that is no longer new, and right now, the most eye-catching one is Startup-themed cafes have been popping up all over the place two years ago. 3W Coffee in Beijing and Beta Coffee in Shenzhen are outstanding representatives of this type of entrepreneurial cafes. They are regarded as incubation platforms for innovative projects and a greenhouse for entrepreneurs to "find money" for their dream projects.

Crowdfunding startup cafes use coffee shops as a carrier, but in fact they are a financing platform. There are currently many crowdfunding cafes across the country, but only a few are profitable. On the one hand, crowdfunding cafes require thorough planning and the introduction of professional teams to operate them; on the other hand, they also face severe survival challenges. There are very few existing startups who can truly break even in this business.

Can a startup that is still losing money survive the harsh reality, or will it survive the more severe test of survival in the future?

Based on the coffee shop The name of the investment and financing intermediary

Different from ordinary crowdfunding cafes, the "Entrepreneurship Cafe" is more about "entrepreneurship". To put it bluntly, it is closer to an investment and financing intermediary. As a platform and carrier, coffee shops are actually closer to investment and financing platforms - entrepreneurs and investors find a circle of acquaintances here, which on the one hand reduces the cost of communication between each other, and on the other hand can also establish a broad network of contacts Relationships to find opportunities for future investment or project development. This is also the charm of maintaining the development and growth of entrepreneurial cafes.

Take Innovation Valley Coffee as an example. According to a former shareholder of Innovation Valley Coffee, Guangzhou Innovation Valley Coffee is a coffee startup platform under Shenzhen Innovation Valley, and Innovation Valley itself is a TMT and mobile Internet industry. Incubators and accelerators, and the Innovation Valley Cafe is not so much a cafe as a communication interface set up for this incubator.

In such a cafe platform, which is similar to an entrepreneurial salon, entrepreneurial teams come here to look for projects, and people with projects come to present them, which is equivalent to a road show to a certain extent. the person explained. The venue setting of Innovation Valley Coffee also fully demonstrates its focus - the first floor of the coffee shop is more than 200 square meters, which is the land for the coffee shop, and the rest is the innovation base.

In addition to finding investors as a quick way to find money, Innovation Valley itself is also involved, providing some selected projects with free office space for a period of time, strategic guidance on company cultivation, and even company registration. Can help solve it.

Compared with Garage Coffee, which only provides a platform for entrepreneurs and investors, Innovation Valley goes a step further and adopts the "front store and back field" model, which not only attracts investors to come and look for projects, but also provides some good investment opportunities. I also financed the project myself. "Actually, it is to turn a project into a product, sell the company, and cultivate and incubate some promising projects."

Although the investment is high, in fact, once harvested, the incubation platform itself can obtain a high profit income. It is understood that Innovation Valley has so far successfully cultivated two successful projects, Super Curriculum and Post-Tie. Super Curriculum’s market value has increased 26-27 times in ten months, and it received 10 million in Series A investment, while Innovation Valley has a 20% shareholding ratio.

"The cycle of the super curriculum is ten months, and the most common project is a half-year cycle. The cycle is short and the risk is high. Only a few of the 100 projects may be successful, but it is enough, and exemption Venue rent and entrepreneurial guidance are provided.” Shareholders who know the inside story said that in this way, the entrepreneurial cafe attempts to realize its mission as a platform for integrating connections and resources, while achieving its own survival and growth.

Crossroads: Innovation Valley Coffee is experiencing a wave of withdrawals

Like many entrepreneurial coffees, Innovation Valley Coffee’s profit model “looks beautiful” – among entrepreneurs and investors It builds a bridge of communication, and at the same time integrates excellent human resources, and has the hope of incubating a successful enterprise.

A founding shareholder of Innovation Valley Coffee told reporters that he initially joined the crowdfunding of Innovation Valley Coffee because he was optimistic about this model.

Innovation Valley Coffee, whose concept seemed appealing, encountered quite a few problems in its later development. According to people familiar with the matter, just six months after preparations began, Innovation Valley Coffee has recently experienced a large-scale wave of withdrawals. Nearly half of its shareholders have withdrawn their shares, putting the newly established Innovation Valley Coffee in crisis.

As a crowdfunding cafe, Innovation Valley Coffee is the majority shareholder, and other original shareholders participate in the company in accordance with the crowdfunding model.

It is understood that the initial investment capital of the first batch of shareholders of Innovation Valley Coffee was around 10,000 to 20,000, and the wave of withdrawals was so wide that according to informed sources, about 100 shareholders 40 shareholders withdrew their shares.

Why are the conflicts so intensified? According to a withdrawing shareholder, most of the shareholders of Innovation Valley who joined with the original intention of running the business were told that during the operation of Innovation Valley Coffee, the original shareholders, as core shareholders, After purchasing shares, you will receive two shares unconditionally, and there are no requirements for shareholder obligations. However, as time goes by, the caliber of the organizers of Innovation Valley Coffee continues to change.

“The requirements for shareholders have been created from scratch, and many additional terms have been added, such as being a core shareholder for three consecutive years, not divesting capital, introducing projects, etc.” The former shareholder revealed that Innovation Valley Coffee is also extremely "simple and crude" in its management and communication with shareholders, further intensifying existing conflicts.

What completely erupted was the two subsequent shareholder meetings of Innovation Valley Coffee. It is understood that when Innovation Valley Coffee was founded, costs such as land occupation and decoration did not account for the shareholding. However, at a subsequent shareholder meeting, Innovation Valley unilaterally announced that original decoration and site costs would account for 25% of the shareholding. This caused discussion among some shareholders.

At a subsequent shareholders’ meeting, these unresolved discussions turned into large-scale dissent. At a subsequent shareholders’ meeting, Innovation Valley once again proposed to increase the proportion of decoration and venue costs to 40%. This triggered massive dissatisfaction among shareholders. "There was even a withdrawal group on WeChat. On the first day, more than 20 shareholders joined, and later it increased to more than 30. There were also direct arguments and questions among shareholders in the general group."

“Actually, the 10,000 yuan shareholding fee is nothing. The key is the management’s execution and backbiting, which makes me feel unreliable.” A shareholder who withdrew his shares bluntly told reporters. On the one hand, inconsistent rules made shareholders suspicious. On the other hand, the blunt attitude of some managers in Innovation Valley also made her determined to withdraw from the shares.

It is understood that after the large-scale withdrawal of shares, although two executives from Innovation Valley came forward to explain, many shareholders were determined and it was difficult to reverse. For Innovation Valley Coffee, which was just founded, the withdrawal of shares obviously has a big impact.

Entrepreneurial cafes: a bumpy road ahead

Is the twists and turns encountered by Innovation Valley Coffee just a microcosm of the problems that entrepreneurial cafes may encounter? As a new thing, entrepreneurial cafes are in What other challenges may be encountered in the operation process?

Dong Jianqiang of the China Entrepreneurial Coffee Alliance said that the biggest problem currently faced by entrepreneurial cafes is profitability. Secondly, due to lack of experience, imperfect regulations and other reasons, they also face Problems such as improper operation.

Dong Jianqiang revealed that he has counted nearly 50 entrepreneurial cafes across the country, and the proportion of profitable companies does not exceed 10%. About 30% of companies have achieved breakeven, and 60% are still in a state of cash flow loss.

“Entrepreneurial cafes face relatively high pressures. They cannot compare with ordinary cafes in terms of customer flow, customer unit price, and order issuance rate. They are under great pressure to survive.” Dong Jianqiang said frankly. As for the problems encountered by Innovation Valley Coffee, Dong Jianqiang believes that the withdrawal of shares from Innovation Valley Coffee is essentially a disagreement caused by the imbalance of power and obligations. "On the one hand, the shareholders of Innovation Valley Coffee are different from the themes of the Innovation Valley Incubator. Innovation Valley Coffee is the source of projects and capital flows, but the profitability of the cafe itself may not necessarily support the shareholders' demands. On the other hand, it is also the core problem , founders must respect the rules of the game, and the board of directors must make reasonable decisions through other methods. If adjustments are forced through abnormal means or communication is not in place, it will inevitably lead to shareholder disagreements.

Dong Jianqiang said that the current management of various entrepreneurial cafes is prone to unclear management structures. When it comes to equity issues, there is no main body, resulting in the problem of "too many dragons to control the water". In the future, This aspect still needs further improvement.

“The core issue of crowdfunding is the issue of equity management, and how to design the equity structure is very particular. Judging from current experience, a major shareholder can participate full-time, use market-oriented means, hire full-time personnel, and use a reward and incentive system to motivate managers to run the cafe well. " Dong Jianqiang said that if the equity is dispersed, a sunny, open and transparent standard must be formulated.

"Crowdfunding coffee began to appear in 2011. After two years of rapid development in 2012 and 2013, Growth, now there are more than 100 companies, and it is still in the stage of rapid growth. By the end of 2015, the number of entrepreneurial cafes will reach a peak. Although many issues are not yet clear enough, in the future, the business model of this industry will be polished and upgraded, and the business will definitely develop stably and exist for a long time. " Dong Jianqiang said.

Expansion:

Coffee shop business plan

1. Company profile

Main business scope:

p>

Coffee: Blue Mountain, latte, mocha, cappuccino, Italian, Colombian, Brazilian, etc. (Coffee is our specialty, all freshly ground and brewed coffee.)

Alcohol: red wine, wine, cocktails, liquor, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc. .

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Desserts: various exquisite desserts, such as mousse, cookies, cakes, etc. There are various flavors of smoothies and ice cream.

Type of business: service

2. Personal situation of the author of the business plan

3. Market assessment

1. Target customer description: college students and teachers, business people in business buildings

2. Market capacity or estimated market share of the company: 1%

3. The main advantages of competitors: a large number of products, a long history of development, abundant funds, and recognition by many customers.

4. The main disadvantages of competitors: fixed product models and inflexibility.

5. The main advantages of this company compared to competitors: In the early stage of development, different business models can be adopted to choose the most suitable one.

6. The main disadvantages of this company compared to competitors: Capital. Less, not recognized by customers

4. Marketing plan

1. Product:

2. Price:

Breakfast < /p>

Muffin (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

Danish bread 5-8 yuan

Lunch

< p> Vegetable pie 8 yuan

French sandwich (tuna, smoked chicken) 15 yuan

Sandwich (tuna, potato, Caesar) 10-12 yuan

Salad (potatoes, tuna, Caesar) 15-19 yuan

Lunch box (barbecued pork, black pepper beef) 19 yuan

Tea time

Cheese sticks and breadsticks 6 yuan

Biscuits 6-8 yuan

Tiramisu 10 yuan

Fruit cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry Cheesecake 12 yuan

3. Promotion method:

< p>① Establish a membership card system: print the member’s name on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss XX in public, they will feel very respected.

②Personalized service: Put some promotional materials on the table, which contain knowledge, stories, etc. about coffee. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand. Provide dedicated explanation staff for multiple consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. You can also let it participate in the coffee making process.

4. Location:

(1) Site selection details:

(2) Main reason for choosing this address:

( 3) Sales method: final consumer.

(4) Reasons for choosing this sales method: The service industry is not suitable for wholesale and retail.

5. Enterprise organizational structure

The enterprise will be registered as: partnership.

Proposed company name:

Company employees:

Business licenses and permits that the company will obtain:

Company laws Responsibilities (insurance, employee salaries, etc., taxes)

6. Fixed assets

1. Tools and equipment: Kitchen means oven, griddle, stove, pool, noodle cooker, Disinfection cabinet, refrigerator;

2. Bar counter: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc.

3. Summary of fixed assets and depreciation:

Cafe slogan

1. Pick chrysanthemums under the eastern fence and enjoy your coffee.

2. Accompanying you is enough - enjoy coffee.

3. Advocate for leisure and enjoy romance - enjoy coffee.

4. What is life, you will know after a drink!

5. A cup of coffee, a meter of sunshine, and enjoy the taste of happiness.

6. Live in the sun and enjoy your time.

7. Enjoy and relax.

8. Let you enjoy life leisurely - enjoy coffee.

9. Let time go and make my mind free.

10. Enjoy coffee and enjoy an elegant life.

11. Give you a cup of fragrant coffee and give you a space to enjoy yourself.

12. Leisure and enjoyment.

13. Enjoy a cup of coffee and enjoy your heart.

14. Relax and savor life.

15. Fall in love with your aromatic taste - enjoy coffee.

16. A ray of fragrance, a cup of leisurely enjoyment.

17. Taste the choice of life and enjoy coffee!

18. It will not affect your sleep, but will only improve your mood!

19. Taste the mellow fragrance leisurely and enjoy romance easily.

20. A cup of strong coffee will make you intoxicated - enjoy coffee.

21. Enjoy good coffee and enjoy life.

22. This cup of coffee is only for people who understand life!

23. Nourish a good mood - enjoy coffee.

24. Youxiang gives you a different taste.

25. Drinking coffee is an attitude towards life—enjoy coffee.

26. Relax and enjoy your coffee.

27. At this moment, enjoy the time - enjoy the coffee.

28. Meet you at the most beautiful moment - enjoying coffee.

29. Leisurely feeling, warm enjoyment - enjoy coffee.

30. Enjoy this moment leisurely.

31. Bitter and sweet, it’s the taste of lovesickness!

32. Taste coffee and taste life.

33. Supreme taste, infinite nobility - enjoy coffee.

34. Life requires good taste - enjoy coffee.

35. Enjoy coffee alone and read about the city.

36. Be calm and happy.

37. Good mood, easy to share - enjoy coffee.

38. Enjoy coffee and live a fashionable bourgeois life.

39. At this moment, the world only belongs to Youxiang - Youxiang Coffee.

40. Different Youxiang coffee, different taste of life!

41. Enjoy life with quality coffee.

42. Good taste, leisurely life, enjoy - enjoy coffee.

43. It turns out that a smile is within reach - enjoy coffee.

44. Let your mouth taste and your heart enjoy.

45. In a leisurely state, COFFEE is invincible.

46. Enjoy coffee and enjoy the sunshine life.

47. Enjoy coffee and share the beauty.

48. Enjoy a drink and get drunk.

49. Enjoy your leisure time.

50. Take a sip and enjoy life to the fullest.

51. Leisurely and contented, unique sharing.

52. The east wind blew again in the small building last night, and the long coffee was particularly strong.

53. A cozy cabin, where you can find tranquility.

54. Follow your footsteps (taste) all the way - enjoy coffee.

55. Live life leisurely and enjoy a good time.

56. Relax and enjoy.

57. Quiet and leisurely, enjoy what I want.

58. The intoxicating fragrance comes from thoughtful care.

59. Youxiang Cafe, I will always be waiting for you.

60. Enjoy coffee and make you forget to leave!

61. Live quietly and enjoy the taste - enjoy coffee.

62. Enjoy leisurely coffee.

63. Life is not all about work - enjoy coffee.

64. Outside time, be free.

65. Come busy and leave relaxed - enjoy coffee. ;