Nowadays, competition in China’s beverage market is becoming increasingly fierce. In order to cater to the tastes of the public, many emerging beverage brands are constantly appearing on the market. Among so many beverage brands, if you want to stand out, you must have one. A good and outstanding name can improve the brand's feng shui.
When naming a beverage brand, you should pay attention to three things:
1. Atmosphere
Which beverage you choose can tell a degree of popularity! When eating with friends, we always choose a drink that sounds grand, so the name of the drink brand must not make people feel petty! In addition, a great name can make business prosperous and make the brand more famous!
2. Tacky
The tacky mentioned here does not mean vulgar, but popular. Most consumers of beverages are ordinary people. A down-to-earth and popular brand name can penetrate into the hearts of ordinary people faster. You know, public word-of-mouth publicity is far more effective than advertising money!
3. Talent
Sometimes we buy a bottle of drink just because we think the name of the drink brand is very special and in line with our personal values! Nowadays, the consumption habits of many people are not only material enjoyment, but also spiritual enjoyment. A creative and talented naming will hit the pain points of this group of people!
Naming a beverage brand is the first step to brand success, a key step in creating brand value, and affects the later development of the brand! A name that is easy to remember, nice to hear, and personalized is definitely easier for consumers to remember than a brand name that is difficult to understand, difficult to pronounce, and has no personality. Therefore, only by grasping the key to naming can you seize the opportunity in the fierce market competition. !