Perhaps, you have long yearned for the white-collar class; Maybe you laugh at white-collar workers. ...
But in any case, we can't deny that white-collar workers have given birth to and promoted the development of many industries. Nowadays, white-collar workers have evolved into a hierarchical and diversified existence. So, what is the real definition of "white-collar" at this time? Who does it cover?
As the name implies, white-collar workers refer to non-manual workers who are neatly dressed. In fact, "white-collar workers" entered China as a complete concept, which began in the early 1980s when foreign companies set up branches in China, and employees of foreign companies began to appear. Special people and special lifestyles, or white-collar workers and white-collar culture, were born. With the development of economy, white-collar workers have been given new meanings. Nowadays, white-collar workers have evolved into senior white-collar, intermediate white-collar and ordinary white-collar workers.
Senior white-collar workers, also known as golden collars, usually have a monthly salary of more than 50 thousand yuan before they have the opportunity to enter this class Most people in this class are bosses of companies and enterprises. Intermediate white-collar workers refer to people whose monthly income is between 5,000 yuan and 50,000 yuan. Most of these people are managers of companies, that is, managers and supervisors. Ordinary white-collar workers, that is, people whose monthly income is between 2000 yuan and 5000 yuan. Of course, white-collar workers in different regions also have different classification standards, but they are generally at these levels, but their income is high and low.
The identity of senior white-collar workers
As senior white-collar workers, money is no longer a problem for them. For them, choosing a house is more a symbol of geographical advantage and status. What they consider is the added value that the house can bring, which is far greater than the cost they pay to consider living in a certain place. Therefore, most senior white-collar workers choose houses in the core area of CBD or suburbs with beautiful environment. Senior white-collar workers who choose to live in the core area of CBD are buying time with money, while those who choose to live in suburban villas are buying status with money. The simple pursuit of life sentiment has become something in the memory of senior white-collar workers, and the taste of life has evolved into an accessory to career and identity. At this time, the high-grade villas in the core area and suburbs of CBD have realized their ideals.
For example, Times Haoyuan: Times Haoyuan is located in the core area of CBD in Yuzhong District, adjacent to the metropolis, and is an international business apartment integrating business and residence. This is in line with the actual needs of senior white-collar workers in CBD area for timely office work and international communication, and has also won a lot of time for their busy lives. At the same time, under various restrictions, owning a house on the limited land in the core area of CBD is a kind of identification.
For example, Beverly Hills: Residential Li Hao Garden is located in the northern new area of Chongqing. It is a pure villa community with an area of about 200,000 square meters. Its architectural concept is based on the highly respected cultural and educational mansion and single crystal independent villa in Beverly Hills, California, USA. On the first floor of Beverly Hills, there is a large floor-to-ceiling glass about six meters high in the lobby, which injects sufficient natural lighting into the room. Every household has a private elevator to all floors, which highlights the convenience and comfort of life. Perhaps it is well known that suburban villas are not very convenient for transportation, but for senior white-collar workers with car owners, everything is not important. What matters is whether the residence matches their identity. The unique respect of high-grade villas is just in line with the psychology of senior white-collar workers.
Some people say that the buildings and high-grade villas in the core area of CBD are all "sky-high prices". This is only for ordinary people, but for senior white-collar workers whose wealth is just numbers, rarity is precious and can better reflect their dignity. Therefore, for the CBD core area and high-grade villas, it is important not to win by price, but to create a noble feeling.
The mood of intermediate white-collar workers
Middle-level white-collar workers want their own house to be the best, just like they want red wine in a bar, but they still choose the one that suits them best. They can easily get thousands of salaries every month, and the petty bourgeoisie is deeply rooted in their bones, but it is also obvious in life. Middle-level white-collar workers' preference for urban life and fashion doomed them to live in an area that could not be far away from the city. Meanwhile, middle-level white-collar workers attach great importance to the living environment and landscape. Therefore, most middle-level white-collar workers live in a beautiful area near the core area of CBD. At this time, garden houses and large communities came into being, satisfying the dreams of middle-level white-collar workers.
For example, Jinsha Waterfront: Jinsha Waterfront is close to Yu 'ao Bridge and Jialing River Bridge, separated from Yuzhong District by only one bridge, and connected with Shapingba by Shimen Bridge, which is very convenient for access. Moreover, the Jinsha River reaches the north of binjiang road, and the vast Jialing River can reach it. For middle-level white-collar workers who pursue convenience and enjoy the beautiful scenery, Golden Beach seaside has become their favorite.
For example, Shangjiangcheng: Shangjiangcheng draws lessons from the traditional residential culture of Bayu and Chongqing, and builds a high-quality living environment and community culture based on the landscape pattern with Bayu characteristics. With mountains as the background, water as the vein, and uneven terrain, the Upper River is well-structured and orderly. For those middle-level white-collar workers who pursue living culture, Shangjiangcheng is their best choice.
For middle-level white-collar workers, the needs of life are no longer limited to food, clothing, housing and transportation, but more of an emotional appeal and a kind of enjoyment of life. Therefore, the enjoyment of middle-level white-collar life. Therefore, the project suitable for middle-level white-collar workers is not only a simple concept of living, but also an environment and supporting facilities closely related to life.
Ordinary white-collar workers
The lifestyle of ordinary white-collar workers from nine to five determines that the noisy environment in the main city is unlikely to arouse their interest. At the same time, the high housing prices in the core areas and high-end communities are not suitable for their slightly meager wages. Although the salary of ordinary white-collar workers is not very high, the monthly income of several thousand yuan also gives them enough capital to pay attention to their living environment. Their demand for housing is not only to solve the needs of survival, but also to seek a kind of convenience and appreciation of life. Therefore, the demand of ordinary white-collar workers for housing is to seek a balance between quality and price. As a result, the eyes of ordinary white-collar workers extended to the edge of the core area and small and medium-sized communities, looking for tribes suitable for their settlement.
For example, Junyi New Vision: Junyi New Vision is a large-scale urban ecological residential community built by Longxin Real Estate. The project is a large community with a total construction area of about 340,000 square meters and an ecological garden landscape of 70,000 square meters. This makes Junyi's new vision favored by ordinary white-collar workers who pursue a balance between quality and price.
For example, Guojiao famous city: Guojiao famous city guards the west gate of high-tech zone, which is very advantageous for ordinary white-collar workers working in high-tech zone. At the same time, the investment and development of LU ZHOU LAO JIAO CO.,LTD Group and the positioning of high-quality residential projects have attracted the attention of many ordinary white-collar workers.
Ordinary white-collar workers are mostly young people who have just joined the work. They don't have much savings, but they also hope to have a high quality of life. Therefore, ordinary white-collar workers pay attention to both product quality and price concessions. Only a cost-effective property suitable for both sides can win the hearts of struggling ordinary white-collar workers.