Why did BMW, once a smash hit, steal Audi's limelight?

Relatively speaking, Audi and BMW tend to be young people, while Mercedes-Benz is more luxurious and comfortable, which is obviously more suitable for those bosses. So how can Audi and BMW achieve differentiation when the user groups are basically similar? Audi has achieved the natural integration of technology and fashion, especially when facing Audi cars, there is always an extraordinary high-tech product in front of you.

If Audi impressed us the most, it was 100 kinds of headlights. In the early 1990s, Audi used xenon headlights for automobile lighting for the first time, which set off a revolution in automobile lighting. In 2004, Audi installed led daytime running lights on Audi a8, becoming the first vehicle equipped with daytime running lights. 20 13 Audi releases organic light-emitting diodes? Lighting technology, through the organic light-emitting diode technology, developed a group of intelligent taillights, which can change according to the driving state.

In the same year, Audi introduced matrix LED headlight light source technology. Some people may ask, why do you want to use so many new technologies in car lighting? In fact, Audi does not regard lighting as the sole purpose of lighting, and more importantly, it is a design element. Just like Volvo's Raytheon Hammer, BMW's Angel Eye and Ford Mustang's Adidas headlights, they are all symbols of a brand. Secondly, the car light technology is of undoubted significance in road traffic safety.

BMW is characterized by its pursuit of sports and handling. It has a sports style that Mercedes-Benz and Audi can't match, and its handling is also one of the best among luxury brands (of course, the basic entry-level models can't talk about this), but in recent years, its appearance design is not as good as Audi's, and Audi's sense of technology is more family-style car design, which is increasingly favored by young consumers.

Finally, in general, luxury cars like BMW and Audi bring us not only luxury, but also more. And we just need to think about our preferences and styles and then choose.